• Plan, launch, and optimize Google Ads, Microsoft Ads, Meta Ads, and Linkedin Ads campaigns across search, display, video, and paid social • Implement and maintain accurate tracking using GA4, GTM, Meta CAPI, and platform‑specific tools • Analyze performance data to improve ROAS, CPA, and overall efficiency • Build clear, actionable reports that translate data into strategic recommendations • Test creative, audiences, bidding strategies, and landing pages to drive continuous improvement • Work closely with creative, analytics, and product teams to align campaign strategy with business goals

• Own the demand generation strategy and execution for AutoVitals, focused primarily on paid search and digital advertising to drive qualified inbound pipeline • Build, manage, and continuously optimize Google Ads campaigns targeting auto repair shop owners and operators • Develop email nurture programs to move leads through the funnel and into qualified sales opportunities • Define and track the KPIs that matter: MQLs, SQLs, cost per lead, pipeline contribution, and return on ad spend • Work with Sales, Customer Success, and Product to make sure demand gen programs are aligned with what is actually converting and what customers need • Evaluate and test new channels over time including paid social and events, coordinating with other members of the marketing team on brand and content • Play an active role in the strategy and oversight of Google Ads programs that AutoVitals offers to its customers • Set performance standards and QA processes to make sure client accounts are being managed well • Stay close enough to the client work to coach your team, spot problems early, and step in when needed • Own reporting and accountability for client campaign performance • Hire, onboard, and develop a small demand generation function • Build the process, reporting, and playbooks needed • Set clear expectations for the function and hold people accountable to results • Be a strong partner to sales, Product, and Customer Success leadership

• Own the end to end paid social strategy across Meta, LinkedIn, and supporting channels (Reddit, X, CTV, sponsored content), driving full-funnel performance across three distinct verticals. • Translate the broader full-funnel campaign strategy into paid social campaign architecture, creative requirements, and measurement, with dedicated budget lines and KPIs at each funnel stage (awareness, consideration, conversion). • Manage daily campaign operations and optimization, including audience research and expansion, ad copy and creative iteration, bid strategy, exclusion management, and testing of advanced tactics including Advantage+, Conversions API, and intent-based retargeting. • Be the creative quality bar for paid social. Partner with brand, content, and creative teams to ensure every asset shipped is on-brand, factually accurate to product claims, and built to perform on paid social. • Develop and execute a continuous testing framework, running A/B tests across creative, audiences, placements, landing pages, and bidding strategies, to identify optimization opportunities and drive incremental performance gains. • Ensure accurate tracking and reporting of campaign performance at every funnel stage, translating data into actionable insights that drive ongoing optimization and learning, reporting regularly to marketing leadership and key stakeholders. • Partner cross-functionally with campaign managers, content, product marketing, creative, organic social, and marketing operations teams to align paid social with broader marketing initiatives, optimize landing pages, and ensure consistent messaging across channels.

• Lead the integration and ongoing management of ad server data into Avalon's broader reporting ecosystem • Build and maintain data pipelines that integrate ad server, paid media, email, and web analytics data • Analyze de-duplicated conversion data and support the development of multi-touch attribution models • Maintain, troubleshoot, and enhance Avalon’s digital reporting environment, including Tableau dashboards and ETL workflows • Ensure the integrity, consistency, and reconciliation of data across digital platforms, ad servers, ETL tools, and internal databases • Develop scalable reporting solutions that enable internal teams and clients to confidently understand performance • Analyze paid media, email, and cross-channel performance to identify trends, opportunities, and areas for optimization • Translate complex analytical findings into actionable recommendations for Digital and client teams • Support testing, forecasting, attribution analysis, and measurement initiatives that improve fundraising outcomes