Senior Paid Media Analyst

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 51-200Since 1997H1B No SponsorCompany SiteLinkedIn

Location

Maryland

Posted

10 days ago

Salary

$95K - $110K / year

Seniority

Senior

Bachelor Degree4 yrs expEnglishETLSQLTableau

Job Description

Senior Paid Media Analyst

Avalon Consulting Group

• Lead the integration and ongoing management of ad server data into Avalon's broader reporting ecosystem • Build and maintain data pipelines that integrate ad server, paid media, email, and web analytics data • Analyze de-duplicated conversion data and support the development of multi-touch attribution models • Maintain, troubleshoot, and enhance Avalon’s digital reporting environment, including Tableau dashboards and ETL workflows • Ensure the integrity, consistency, and reconciliation of data across digital platforms, ad servers, ETL tools, and internal databases • Develop scalable reporting solutions that enable internal teams and clients to confidently understand performance • Analyze paid media, email, and cross-channel performance to identify trends, opportunities, and areas for optimization • Translate complex analytical findings into actionable recommendations for Digital and client teams • Support testing, forecasting, attribution analysis, and measurement initiatives that improve fundraising outcomes

Job Requirements

  • 4-6 years of experience in digital analytics and paid media measurement and analysis
  • Experience working with paid media, email, web analytics, and digital marketing datasets
  • Advanced SQL/T-SQL skills and experience working with large, complex datasets
  • Experience building and maintaining Tableau dashboards and reporting solutions
  • Hands-on experience with ad server implementation, management, and reporting
  • Experience with ETL tools and data ingestion platforms such as Hevo, FiveTran, Windsor, Funnel, or similar
  • Experience identifying, troubleshooting, and resolving data discrepancies across reporting environments
  • Strong understanding of attribution methodologies, conversion tracking, and digital measurement frameworks

Benefits

  • employer-paid health insurance
  • employer-paid dental insurance
  • employer-paid vision insurance
  • generous paid leave
  • remote work reimbursements
  • employer-paid life insurance
  • employer-paid disability insurance
  • safe harbor 401(k) plan

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