• Develop and execute field marketing plans aligned with regional sales goals and global marketing strategy. • Plan and manage multi-channel campaigns including events, webinars, ABM programs, and digital initiatives tailored to regional audiences. • Collaborate with sales teams to provide tools, content, and programs that support lead generation and conversion. • Organize and execute regional events (virtual and in-person), including trade shows, customer roundtables, and partner events. • Measure and report on the effectiveness of field marketing programs, using data to optimize future initiatives. • Work closely with product marketing, content, and digital teams to ensure consistent messaging and branding.

• Configure, maintain, and support marketing technology platforms, including marketing automation, CDPs, analytics tools, tag management systems, CMS tools, CRM-connected workflows, testing tools, and affiliate or partner tracking platforms. • Implement, validate, and troubleshoot digital tracking across websites, landing pages, campaigns, lead funnels, customer lifecycle touchpoints, affiliate journeys, and sales handoffs. • Translate business needs into technical requirements, including tracking plans, audience logic, platform configurations, integration requirements, QA plans, and reporting specifications. • Validate and troubleshoot JSON payloads, event properties, user traits, lead attributes, webhook data, API responses, destination mappings, and data type issues that impact reporting, activation, personalization, or downstream systems. • Maintain clear documentation, including technical requirements, QA checklists, implementation notes, event schemas, data mapping details, troubleshooting guides, and platform support processes.

Role Description SmartSourcing USA is seeking a highly organized and detail-oriented Brand Marketing Specialist to help strengthen and maintain our brand identity across all internal and external communications. This role will be responsible for ensuring brand consistency across: - Presentations - Proposals - Marketing collateral - Website content - Company documentation The ideal candidate has a strong eye for design, branding, and content organization, and can create professional, polished materials that align with the company's brand standards. Qualifications - 3+ years of experience in Marketing, Branding, Graphic Design, Communications, or any related field. - 3+ years of experience creating sales presentations and proposal documents. - Experience supporting B2B organizations or professional services companies. - Familiarity with website content management systems (CMS). - Basic graphic design and brand development experience. - Excellent attention to detail and design consistency. - Strong written and verbal English communication skills. - Ability to manage multiple projects and deadlines simultaneously. Requirements - A sample sales brochure created using information available on the SmartSourcing USA website.

• Support the marketing team in daily administrative tasks • Assist in the rollout of Salas O’Brien’s new branding • Produce promotional material such as brochures and presentations • Manage and update company database and customer relationship management systems (CRM) • Help organize marketing events