• Create conceptual yet performance metrics driven work such as paid social, display, email, OLV, and landing pages while satisfying the branding requirements of our client • Develop on-brand creative activations rooted in strategy that serve as a framework for bringing art and messaging to life for specific audiences, across channels • Partner with our teams to create concepts that enhance response strategies and achieve client goals • Apply audience insights, strategic frameworks, and direct response best practices to your work • Present work both internally and to our clients while building client relationships

• Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision • Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns • Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners • Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale • Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints • Partner with Creative Operations and Production to scale output efficiently without compromising quality • Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation

• Define and maintain the creative vision for ImmersiCast, StoryTeller NewsPro, WeatherShow Creator, and future broadcast products. • Lead the design and development of graphics packages, motion graphics, templates, augmented reality content, virtual set elements, and interactive experiences. • Oversee creation of demonstration content used for product launches, customer presentations, NAB, IBC, and other industry events. • Ensure visual consistency across all broadcast products and client-facing deliverables. • Collaborate with Product Management, Development, Sales, and Customer Success teams to align creative assets with product capabilities and customer needs. • Develop innovative visual storytelling techniques that showcase weather, news, sports, elections, traffic, and other data-driven content. • Lead, mentor, and manage designers, motion graphic artists, animators, and creative contractors. • Establish creative standards, workflows, and best practices.

• Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands • Build and oversee a centralized copy organization that supports marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling initiatives • Ensure consistency, clarity, and quality across all written communication and customer touchpoints • Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems • Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with broader business objectives • Help define how each brand expresses itself while maintaining cohesion within the larger organization • Oversee the development and approval of copy across campaigns, product launches, presentations, digital experiences, advertising, social media, email marketing, internal communications, and retail environments • Elevate storytelling across the organization through stronger narrative structure, emotional resonance, and customer-focused messaging • Bring an editorial mindset to content development, ensuring messaging feels modern, compelling, and strategically effective • Collaborate closely with Art Directors, Designers, and Creative Leadership to ensure copy and visual storytelling work seamlessly together • Guide messaging strategies that support both brand building and business performance goals • Lead the integration of AI-driven workflows across the copy and content organization • Identify opportunities to leverage AI tools, automation platforms, and emerging technologies to improve creative speed, scalability, consistency, and operational efficiency • Develop and implement AI-assisted systems for copy generation, content adaptation, localization, ideation, brand governance, and workflow optimization • Partner with cross-functional teams to explore the use of AI agents and intelligent creative systems within the broader marketing and content ecosystem • Establish best practices, governance standards, and quality control frameworks for AI-generated and AI-assisted content • Stay current on emerging trends in generative AI, creative tooling, automation, and content operations, helping position Ashley at the forefront of modern creative development • Inspire, mentor, and develop a high-performing team of copywriters, editors, content strategists, and emerging AI-enabled creative contributors • Foster a culture of creativity, collaboration, accountability, innovation, and continuous improvement • Establish scalable workflows, approval processes, editorial systems, and AI-integrated operational frameworks across the organization • Balance quality standards with speed and operational efficiency in a fast-paced environment • Help unify dispersed copy resources into a more connected, collaborative, and strategically aligned team structure • Manage multiple priorities and stakeholders while maintaining strong organization and communication