• Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands • Build and oversee a centralized copy organization that supports marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling initiatives • Ensure consistency, clarity, and quality across all written communication and customer touchpoints • Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems • Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with broader business objectives • Help define how each brand expresses itself while maintaining cohesion within the larger organization • Oversee the development and approval of copy across campaigns, product launches, presentations, digital experiences, advertising, social media, email marketing, internal communications, and retail environments • Elevate storytelling across the organization through stronger narrative structure, emotional resonance, and customer-focused messaging • Bring an editorial mindset to content development, ensuring messaging feels modern, compelling, and strategically effective • Collaborate closely with Art Directors, Designers, and Creative Leadership to ensure copy and visual storytelling work seamlessly together • Guide messaging strategies that support both brand building and business performance goals • Lead the integration of AI-driven workflows across the copy and content organization • Identify opportunities to leverage AI tools, automation platforms, and emerging technologies to improve creative speed, scalability, consistency, and operational efficiency • Develop and implement AI-assisted systems for copy generation, content adaptation, localization, ideation, brand governance, and workflow optimization • Partner with cross-functional teams to explore the use of AI agents and intelligent creative systems within the broader marketing and content ecosystem • Establish best practices, governance standards, and quality control frameworks for AI-generated and AI-assisted content • Stay current on emerging trends in generative AI, creative tooling, automation, and content operations, helping position Ashley at the forefront of modern creative development • Inspire, mentor, and develop a high-performing team of copywriters, editors, content strategists, and emerging AI-enabled creative contributors • Foster a culture of creativity, collaboration, accountability, innovation, and continuous improvement • Establish scalable workflows, approval processes, editorial systems, and AI-integrated operational frameworks across the organization • Balance quality standards with speed and operational efficiency in a fast-paced environment • Help unify dispersed copy resources into a more connected, collaborative, and strategically aligned team structure • Manage multiple priorities and stakeholders while maintaining strong organization and communication

• Serve as an expert consultant and main point of contact for district and school partners engaged in curriculum implementation • Drive partnerships from launch through achievement of deliverables, including annual district- and school-level goals • Develop and track project action steps, including grant deliverables; manage project plans; and synthesize data to monitor progress • Facilitate engaging, high-impact professional learning and coaching services • Prepare for, facilitate, and follow up on professional learning, small-group, and one-on-one sessions with partners, both virtually and in person • Create agendas, strategize coaching conversations, and adapt and present sessions to groups of school and district leaders • Develop custom tools and resources to support partner needs • Assist with developing and refining program materials • In collaboration with other team members, develop professional learning sessions and program materials to build instructional leadership and change-management skills for curriculum implementation • Define processes, tools, and resources that comprise the program and deliver them to partners to ensure quality and impact • Contribute to the ongoing growth of the curriculum services portfolio • Develop and/or maintain partnerships with school and district leaders and other partners • Lead discussions with prospective and existing partners to shape and secure future partnerships • Develop and present webinars, conference presentations, and white papers • Collaborate with partners to develop and execute measurement and evaluation plans for projects • Support districts and schools in gathering, analyzing, and using data to reach goals • Collaborate with the Research and Evaluation team to assess and present program impact to external audiences

• Own the creative vision and execution quality across multiple projects, from concept to final delivery • Interpret client briefs and translate business and brand objectives into clear creative direction • Develop and communicate concepts using pitch decks, style proposals, mood boards, storyboards, sketches, and visual references • Direct CGI teams on composition, lighting, materials, camera, and overall look & feel • Ensure visual consistency, realism, and brand alignment across stills, animations, and interactive outputs • Perform ongoing creative QA, reviewing renders and animations, providing clear feedback, and helping teams troubleshoot scenes to reach the desired quality • Collaborate closely with Project Managers/Producers to align creative ambition with scope, timelines, and production realities • Act as a creative partner in client conversations. Presenting, defending, and evolving concepts with confidence • Stay up to date with contemporary design, digital visualisation, CGI, and real‑time/AI‑driven production trends and workflows • Lead and inspire international teams of experienced CGI artists, fostering quality, ownership, and collaboration

• Concept and design best-in-class digital creative across social and video, with a strong focus on visual storytelling and performance. • Contribute to pre-production planning, support on-set shoots, and collaborate with editors and designers in post to ensure work comes to life as intended. • Work closely with copywriters, strategists, producers, project managers, and client teams to ensure creative aligns with brief goals, brand voice, and business objectives. • Own the work from end to end. Concepting and producing polished, on-brand, performance-minded assets that meet timelines and briefs. As a Principal, Art Director, you will lead by doing, driving execution while strategically delegating portions of our projects to our junior team members to support efficiency, mentorship, and delivery while remaining accountable for the final output. • Navigate ambiguity with CD support, adapt to shifting priorities, and bring proactive solutions to creative and production challenges. These solutions should come in the form of daily brainstorming and inspiration sharing with the team. • Approach every situation with curiosity, kindness, and accountability to help foster an inclusive and collaborative team environment.