• Partner with AMER leadership to develop our field strategy for the region and alignment with our global team. • Design, document, and continuously improve end-to-end sales processes — from lead handoff to close — aligned to Sprinklr's enterprise SaaS motion. • Lead weekly, monthly, and quarterly business review (QBR) preparation and reporting cadences. • Collaborate with our Analytics team to uplevel our dashboards and/or create your own dashboards in PowerBI or Salesforce to surface actionable insights on pipeline, ARR, churn, win rates, and quota attainment. • Monitor and analyze key SaaS metrics: ARR, NARR, Churn, and more. • Own and administer the sales tech stack including Salesforce CRM, Outreach, Clari, Gong, and other RevOps tools.

• Provide essential support for the Field Sales team: addressing inquiries related to sales workflows and product information, and delivering insightful reports to help the Management Team make informed decisions • Review, evaluate, and update current sales processes, implementing market best practices and transforming insights into actionable plans • Collaborate with cross-functional teams to align sales processes with organizational goals • Improve the clarity and accuracy of data in our CRM and maintain process documentation • Conduct market research in new areas to support expansion into new regions • Manage tools licenses and the seamless transition to new instruments • Execute automated outreach campaigns, using platforms like LinkedIn to identify high-potential leads and support the Field Sales team in connecting with them • Support onboarding processes for new sales hires

• Develop and maintain 100+ grocery retail relationships within assigned territory • Determine the best location within each store for sales of Wonderful products • Rotate and stock all authorized products on store calls • Maintain schematic integrity while re-merchandising projects • Develop and maintain relationships with retailer personnel and supervisors • Sell, up-sell, and maintain retail distribution of authorized products • Accurately record all data-gathering objectives • Execute and monitor company-driven marketing initiatives • Provide chain-specific information and communication daily

• Identifying and prospecting potential customers through various means such as cold calling, networking, and referrals. • Conducting market research to identify new opportunities and expand the customer base. • Presenting products and services to potential clients through effective demonstrations and sales pitches. • Negotiating terms of sales agreements, pricing, and contracts with customers to secure deals. • Closing sales and achieve targets by understanding customer requirements and addressing concerns. • Building and maintaining strong relationships with existing clients, ensuring satisfaction and repeat business. • Providing excellent customer service, addressing inquiries, and resolving issues in a timely manner. • Maintaining accurate records of sales activities, customer interactions, and transactions, in CRM software. • Coordinating with sales the sales team and other departments to ensure smooth delivery of products or services and address customer needs effectively. • Meeting or exceeding sales targets, quotas, and objective set by the sales manager or company leadership. • Continuously improving sales techniques, product knowledge, and interpersonal skills through training and self-development initiatives. • Ensuring compliance with company policies, ethical standards, and legal regulations in all sales activities.