• Develop and maintain a pipeline of experiments across channels — paid social, newsletters, community platforms, email, digital events, conference sponsorships, and others • Design each test with a clear hypothesis, defined success metrics, and a realistic timeline for learning • Identify and evaluate new channel opportunities — from niche SMB technology newsletters to retargeting programs for closed-lost accounts — and build the case for where to invest next • Stay close to where Metabase's target audiences (data teams, developers, technical buyers) actually spend their time, and bring creative ideas for reaching them there • Own campaign execution end-to-end: briefing copy and creative, coordinating with internal stakeholders, managing vendor relationships, and hitting launch dates • Run programs across a wide range of formats — newsletter sponsorships, Reddit and Meta ad campaigns, retargeting, closed-lost re-engagement, digital events like demo weeks, and conference sponsorships • Work closely with the PMM and content teams to ensure messaging is sharp, on-brand, and tailored to the channel and audience • Manage budgets and allocate spend across the portfolio based on performance and learning goals • Define KPIs for every program before it launches — and hold yourself accountable to them • Build and maintain dashboards that make campaign performance visible and legible to stakeholders across marketing and sales • Synthesize results into clear, actionable learnings: what worked, what didn't, what to do next, and what to kill • Develop a compounding library of learnings that makes each new test smarter than the last

• Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others. • Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required. • Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies. • Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth. • Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities. • Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team. • Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance. • Generate innovative ideas to challenge and reshape existing best practices. • Stay up to date with search engine updates and PPC industry trends. • Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories. • Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.

• Own the marketing motion that produces qualified meetings and pipeline • Responsibilities include ICP definition and segmentation • Target account campaigns by buyer persona, business need, and pain point • Campaigns aimed at financial, operational, and executive decision-makers in complex mid-market businesses • Webinar, event, partner, referral, and customer-proof campaign support • Practical testing of channels that can create revenue, not vanity metrics • Clear reporting on qualified meetings, sales-accepted opportunities, pipeline sourced and influenced, and conversion • Build a highly leveraged marketing operating system using AI, automation, workflows, and modern software tools • Create and manage content that helps the sales team win business • Work directly with the Director of Sales and the sales team to make outbound and account-based selling more effective • Own the marketing side of CRM hygiene, attribution, campaign tracking, and reporting • Improve the company's digital presence with a focus on conversion and commercial relevance

• Develop and execute demand generation strategies focused on enterprise accounts across legal departments, procurement teams, and law firms • Build integrated, multi-channel campaigns across email, webinars, events, paid media, content, and outbound support • Create and scale ABM programs targeting strategic accounts • Partner with Account Executives and SDRs to align on target account strategy and build campaigns that support strategic opportunities and expansion efforts • Launch executive roundtables, customer events, and webinar programs designed to generate qualified meetings • Develop nurture programs tailored to enterprise buying committees • Run experiments to improve engagement, meeting generation, and pipeline creation • Improve marketing automation and campaign operations • Help define scalable demand gen processes as Spellbook grows • Support with other responsibilities and projects as required