Forbes Advisor

• Build and maintain data ingestion pipelines from APIs and other data sources • Write efficient Python and SQL for data transformation and processing • Support ETL/ELT workflows, microservices and ensure timely data availability • Troubleshoot pipeline failures and assist in performance improvements • Assist in ingestion and modeling of data from Meta Ads and similar platforms • Help create datasets for campaign performance reporting and lead funnel tracking • Work with marketing and analytics teams to understand data requirements • Help translate business needs into data queries and datasets • Implement basic data validation checks • Monitor pipelines and resolve data issues • Maintain documentation for pipelines and datasets

• Own end-to-end modelling of LTV, user segmentation, retention, and marketing efficiency to inform media optimization and value attribution. • Collaborate with Paid Media and RevOps to optimize SEM performance, predict high-value cohorts, and power strategic bidding and targeting. • Work closely with Product Insights and General Managers (GMs) to define core metrics, KPIs, and success frameworks for new launches and features. • Conduct deep-dive analysis of user behaviour, funnel performance, and product engagement to uncover actionable insights. • Monitor and explain changes in key product metrics, identifying root causes and business impact. • Work closely with Data Engineering to design and maintain scalable data pipelines that support machine learning workflows, model retraining, and real-time inference. • Build predictive models for conversion, churn, revenue, and engagement using regression, classification, or time-series approaches. • Identify opportunities for prescriptive analytics and automation in key product and marketing workflows. • Support development of reusable ML pipelines for production-scale use cases in product recommendation, lead scoring, and SEM planning. • Present insights and recommendations to a variety of stakeholders — from ICs to executives — in a clear and compelling manner. • Translate business needs into data problems, and complex findings into strategic action plans. • Work cross-functionally with Engineering, Product, BI, and Marketing to deliver and deploy your work.

• Designing scalable data architecture • Driving business outcomes (revenue, lead quality, conversion efficiency) • Owning how data is used, trusted and acted upon • Design, build, and maintain robust data pipelines for social marketing and product data sources (APIs, event streams, batch systems) • Develop scalable ETL/ELT workflows / microservices using Python and SQL • Ensure high data quality, reliability and observability across pipelines • Optimize data models for analytics and reporting use cases • Own ingestion and modeling of data from Meta Ads (Facebook) and other digital marketing platforms • Build datasets that support: Campaign performance tracking, Lead funnel analysis, Attribution and conversion tracking • Translate business requirements from marketing, growth and product teams into scalable data solutions • Define success metrics tied to revenue and performance • Enable self-serve analytics through well-structured datasets • Implement validation checks, monitoring and alerting for pipelines • Ensure consistency across different marketing data sources • Maintain clear documentation of data models and pipelines • Work closely with marketing, growth, and analytics teams to understand real-world use cases • Own key use cases such as: Lead funnel optimization, Campaign attribution, Revenue reporting and forecasting

• Report to the SEO Manager for our Legal verticals to build out the editorial roadmaps • Conduct detailed keyword research to find the most relevant and effectiv terms/phrases with the highest ROI • Analyze high performing competitor domains to provide insight and opportunities for future growth • Optimize current content including title tag and meta description, headers and copy through robust content briefs to improve ranking and internal linking improvements • Compile backlink analysis to assist SEO team with outreach opportunities • Analyze existing content for schema and additional Tech SEO opportunities • Monitor and analyze overall site performance including rankings and conversion

• Provide top-tier technical support via phone, email, and chat, ensuring prompt and effective resolution of customer inquiries. • Conduct high-level customer service to identify customers' needs and recommend the most suitable products. • Maintain accurate and detailed customer records, documenting interactions and ensuring data integrity. • Assist with process improvement initiatives and implement ideas in a fast-paced, dynamic environment. • Document and manage various ongoing projects and ensure timely completion. • Identify and propose automated solutions to streamline processes, enhancing efficiency and productivity. • Monitor and analyze customer feedback and metrics to identify trends, escalate issues, and propose improvement solutions. • Participate in creating and maintaining knowledge base articles, FAQs, and other customer-facing resources.

• Support our growing short-form content operation on an ongoing retainer basis • Produce high-volume short-form social content on Meta, focused on fast-moving, performance-oriented creative • Create platform-native content with strong pacing, hooks, retention, and storytelling instincts for social-first environments • Work directly with the Head of Creative Strategy and a team of Creative Strategists • Initially, this role is expected to be up to 4 days per week, though this may flex depending on workflow and fit as we establish processes together • Maintain consistency, responsiveness, and creative judgment over overly polished brand-style editing • Output expectations are flexible initially while workflows and creative processes are established

• Own end-to-end production for paid social and native creative across all four verticals (Health, FinServ, Insurance, Home & SMB). • Hire, develop, and retain a team of senior Editor/Designers (combined motion and static skillset, generalist across categories) and post production staff. • Source, vet, onboard, and manage a flexible contract roster of Producers, Shooters, and Crew across the US. • Source and manage freelance casting directors, and build and maintain a library of remote UGC creators to cast from at speed. • Own shoot operations end-to-end: pre-production, casting, locations, on-set production, and post. • Own post-production workflows, DAM and asset library standards, and the production-to-launch handoff. • Own AI-augmented production tooling and workflows: templates, prompt libraries, automated post, generative video. • Manage shoot budgets and contractor billing. • Partner with Finance on production spend forecasting. • Partner with Creative Directors to translate creative briefs into shootable, produceable plans that hold the bar. • Set quality standards for every output mode (UGC, in-studio, on-location, AI) and audit consistency across verticals. • Available to travel to locations to run shoots and supervise production.

• Own end-to-end creative for the Health vertical: concept, copy, direction, post, and the operating system(s) that produces it. • Lead the Health creative pod (Creative Leads, editors, producers). • Hire, develop, and raise the bar across the team. • Partner with the VP Creative on org design as the team grows. • Concept new storytelling angles and write or supervise scripts from blank page to final cut across paid social and native video. • Stay hands-on for hero or category-defining work. • Produce across the full range of content modes the vertical demands: remote UGC, in-studio and on-location shoots, and AI-generated content. • Match production mode to pipeline needs. • Direct documentary-style, on-camera interviews with doctors, telehealth providers, patients, and UGC creators. • Coach others on the team to direct interviews to the same bar. • Collaborate with editors from pre-production through delivery. • Own the cut on hero work, supervise the rest. • Analyze performance data and use it to drive incremental and step-change creative optimizations that scale. • Work fluently inside compliance rails (FDA-style health claims, regulated category guardrails, partner overlays). • Keep persuasion and compliance aligned rather than in tension. • Provide regular updates on creative performance, hiring, and craft initiatives to the Creative leadership team and to Health vertical stakeholders. • Available to travel to locations to film, gather footage, and conduct interviews.

• Identify and onboard opportunities utilizing Forbes Enterprise marketing solutions • Conduct thorough needs assessments to understand clients' marketing objectives, challenges, and budgets • Present tailored solutions to clients that align with their business goals • Cultivate strong relationships with clients and maintain communication throughout the sales process • Stay updated on industry trends, competitor activities, and emerging technologies in performance marketing • Manage and report pipeline progression, hitting set KPIs • Proactively seek opportunities to upsell and renew deals

• Write 2-3 helpful, accurate and engaging news and trend stories daily • Work independently to pitch timely, high-impact stories each day • Collaborate with fellow writers and editorial leadership • Consistently publish high-performing content that drives traffic and engagement • Work cross-functionally with compliance and editors • Ensure all content adheres to AP Style and Forbes Health's style guide • Leverage performance data and SEO best practices in story pitches • Coordinate with the social team to maximize story reach