• Develop and execute demand generation strategies focused on enterprise accounts across legal departments, procurement teams, and law firms • Build integrated, multi-channel campaigns across email, webinars, events, paid media, content, and outbound support • Create and scale ABM programs targeting strategic accounts • Partner with Account Executives and SDRs to align on target account strategy and build campaigns that support strategic opportunities and expansion efforts • Launch executive roundtables, customer events, and webinar programs designed to generate qualified meetings • Develop nurture programs tailored to enterprise buying committees • Run experiments to improve engagement, meeting generation, and pipeline creation • Improve marketing automation and campaign operations • Help define scalable demand gen processes as Spellbook grows • Support with other responsibilities and projects as required

• Develop and execute integrated demand generation strategies that drive qualified leads, pipeline creation, and revenue growth • Own end-to-end campaign planning, execution, optimization, and reporting across digital, field, partner, and content marketing channels • Design and manage full-funnel programs that support lead acquisition, nurturing, conversion, and customer expansion objectives • Continuously test and optimize messaging, audience segmentation, channels, and campaign performance • Partner closely with Sales leadership to align marketing initiatives with pipeline and revenue goals • Establish lead management processes and service level agreements (SLAs) between Marketing and Sales • Monitor campaign influence on pipeline generation, sales velocity, conversion rates, and revenue contribution • Identify opportunities to improve lead quality and overall funnel performance • Support and execute account-based marketing programs targeting strategic accounts and buying committees • Collaborate with Sales to identify target account lists, buying personas, and engagement strategies • Utilize ABM platforms and intent data to increase account engagement and pipeline creation • Manage campaign execution through marketing automation and CRM platforms • Maintain campaign attribution models and reporting frameworks • Analyze performance data and deliver actionable recommendations to stakeholders • Develop dashboards and executive reporting on key demand generation metrics

• Oversee and lead a collection of Paid Media accounts • Serve as direct support to client contacts • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic • Drive referrals via client relationships and professional network • Build strategies for clients each quarter • Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Understand the value of Programmatic campaigns • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are being achieved • Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Role Description Yope is an AI-native social app for your closest friends — real friends, no followers, just Yope. We're building a private micro-community where you share your real life with the people who matter, and save it forever. No followers, no subscribers, no likes. Just a place to enjoy life together with the people closest to you, without worrying who's watching. We're looking for a Growth Lead to build the future of private social communication — someone exceptionally smart, with real growth muscle, who thinks in systems and isn't afraid to find the non-obvious answer. Qualifications - 5–9 years in growth, user acquisition, performance marketing, or product growth. - Hands-on growth operator, not a deck reader. - Experience building or scaling consumer mobile, social, or mobile-game products. - Strong in paid media, UGC, creator programs, virality, experimentation, and analytics. - Experience operating with multi-million / $100M+/year marketing budgets. - Comfortable operating at game-dev speed: fast testing, aggressive iteration, building systems from first principles. - AI-native mindset: solve problems by building tools, not by scheduling meetings. - Exceptional systems thinking plus the ability to find non-standard solutions live. - Strong professional level of English. Requirements - Background from Tier-1 game development or high-velocity consumer mobile (e.g. King, Roblox, Epic Games). - Experience with products that reached massive scale, built strong creator/UGC loops, or grew to $100M+ revenue / 100M+ users in the past 5 years. What you will do - Build 2–3 stable, predictably scaling growth channels with unit-economics-like predictability. - Own and scale our fundamental growth channels: UGC production, creator/ambassador engines, fandom and community marketing, campus ambassador programs, and multi-channel performance buying. - Design and run a system that tests thousands of creatives per week — hypotheses, automation, analytics, the full machine. - Build AI-native identity and workflows into the entire growth team. - Drive aggressive, compounding growth (think 10x), boosting our organic engine through paid and tactical channels. What makes you successful in this role - Brilliant — speed of thinking, broad erudition, market sense, and the ability to reason on the fly. - Genuine growth muscle: experience with big budgets and explosive growth. - Real creativity — ability to extrapolate and invent, not just execute existing playbooks. - Ownership from idea to impact and thrive in ambiguity at early stage. - Desire to build systems that scale organic, viral, community-driven growth. - Fit a high-intensity, no-toxicity, supportive-but-demanding culture. Benefits - Meaningful equity — own what you build. - Direct impact: work directly with the CEO; this is a path to a C-level / CMO role. - A team of 10+ from day one reporting into you, and builders from world-class consumer companies around you. - A top-tier team and physical offices in London and Lisbon, with remote flexibility across the EU. - The chance to build the hiring and growth function from the ground up.