• Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others. • Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required. • Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies. • Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth. • Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities. • Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team. • Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance. • Generate innovative ideas to challenge and reshape existing best practices. • Stay up to date with search engine updates and PPC industry trends. • Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories. • Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.

• Own the marketing motion that produces qualified meetings and pipeline • Responsibilities include ICP definition and segmentation • Target account campaigns by buyer persona, business need, and pain point • Campaigns aimed at financial, operational, and executive decision-makers in complex mid-market businesses • Webinar, event, partner, referral, and customer-proof campaign support • Practical testing of channels that can create revenue, not vanity metrics • Clear reporting on qualified meetings, sales-accepted opportunities, pipeline sourced and influenced, and conversion • Build a highly leveraged marketing operating system using AI, automation, workflows, and modern software tools • Create and manage content that helps the sales team win business • Work directly with the Director of Sales and the sales team to make outbound and account-based selling more effective • Own the marketing side of CRM hygiene, attribution, campaign tracking, and reporting • Improve the company's digital presence with a focus on conversion and commercial relevance

• Develop and execute demand generation strategies focused on enterprise accounts across legal departments, procurement teams, and law firms • Build integrated, multi-channel campaigns across email, webinars, events, paid media, content, and outbound support • Create and scale ABM programs targeting strategic accounts • Partner with Account Executives and SDRs to align on target account strategy and build campaigns that support strategic opportunities and expansion efforts • Launch executive roundtables, customer events, and webinar programs designed to generate qualified meetings • Develop nurture programs tailored to enterprise buying committees • Run experiments to improve engagement, meeting generation, and pipeline creation • Improve marketing automation and campaign operations • Help define scalable demand gen processes as Spellbook grows • Support with other responsibilities and projects as required

• Develop and execute integrated demand generation strategies that drive qualified leads, pipeline creation, and revenue growth • Own end-to-end campaign planning, execution, optimization, and reporting across digital, field, partner, and content marketing channels • Design and manage full-funnel programs that support lead acquisition, nurturing, conversion, and customer expansion objectives • Continuously test and optimize messaging, audience segmentation, channels, and campaign performance • Partner closely with Sales leadership to align marketing initiatives with pipeline and revenue goals • Establish lead management processes and service level agreements (SLAs) between Marketing and Sales • Monitor campaign influence on pipeline generation, sales velocity, conversion rates, and revenue contribution • Identify opportunities to improve lead quality and overall funnel performance • Support and execute account-based marketing programs targeting strategic accounts and buying committees • Collaborate with Sales to identify target account lists, buying personas, and engagement strategies • Utilize ABM platforms and intent data to increase account engagement and pipeline creation • Manage campaign execution through marketing automation and CRM platforms • Maintain campaign attribution models and reporting frameworks • Analyze performance data and deliver actionable recommendations to stakeholders • Develop dashboards and executive reporting on key demand generation metrics