• Plan, execute, and optimize marketing campaigns across multiple channels, focusing on demand generation and performance; • Manage activities across the marketing funnel, ensuring consistency between acquisition, nurturing, and conversion; • Analyze campaign and channel metrics, proposing continuous, data-driven improvements; • Design and optimize automation workflows and audience segmentation to improve campaign efficiency; • Conduct tests (A/B, channels, approaches), evaluate results, and implement learnings; • Collaborate with teams such as Sales and Product, ensuring alignment between strategy and execution; • Participate in department processes and projects.

Role Description Waymo's Procurement and Vendor Enablement Office is a diverse, collaborative, and service-oriented group with a mission to efficiently procure indirect goods and services, build supplier relationships, and support outsourcing excellence to achieve Waymo's growth goals. In this highly visible role, you will be the strategic procurement lead for our brand and reputation engines: Marketing, Communications, PR, and Public Affairs. You will design the agency architecture that scales our brand globally and ensures we have the right external partners to navigate the complex public narrative around autonomous vehicle operations. - Portfolio Strategy: Lead end-to-end category management for a highly subjective, ROI-driven portfolio encompassing Creative, Media Buying, PR, Public Affairs, and Experiential/Event Marketing. - Agency Management: Lead complex negotiations for agency retainers and project-based work, establishing outcome-based commercial models and ensuring strict IP and brand protection. - Stakeholder Partnership: Act as a trusted advisor to Waymo's Marketing, Communications, and Policy leaders, balancing their need for creative freedom and rapid response with procurement best practices. - Strategic Sourcing: Lead the end-to-end RFX process for major Agency of Record (AOR) consolidations, build multi-year category strategies, and maximize value creation and total cost of ownership (TCO). - Risk & Governance: Negotiate and draft Master Services Agreements (MSAs) and Statements of Work (SOWs) that minimize business risk, specifically focusing on media transparency, usage rights, and liability caps for public-facing output. Qualifications - At least 7+ years of procurement experience, with a minimum of 4 years focusing heavily on Marketing, Communications, PR, or Public Affairs sourcing. - Deep understanding of marketing procurement nuances, including agency fee models (retainer vs. project vs. media commission), media buying transparency, and creative production costs. - Proven ability to negotiate complex IP, usage rights, and indemnification clauses within creative and PR contracts. - Excellent executive presence with the ability to influence and build trust with highly creative marketing leaders and public affairs directors. Requirements - Experience in the autonomous vehicle, rideshare, or hyper-growth tech sectors where public perception and regulatory communications are critical. - Bachelor’s degree in Business Management, Marketing, Supply Chain, or equivalent education and work experience. - Prior experience working directly within an advertising or PR agency in an account or commercial role before moving to procurement. Benefits - Waymo employees are eligible to participate in Waymo’s discretionary annual bonus program. - Equity incentive plan. - Generous Company benefits program, subject to eligibility requirements. Salary Range The expected base salary range for this full-time position across US locations is $159,000 — $196,000 USD. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.

Role Description Buscamos um(a) Customer Marketing Specialist para evoluir toda a comunicação com a base — do onboarding à expansão — conectando estratégia, mensagem e performance. A Leadster cria agentes de IA conversacionais que entregam resultados reais em vendas, desde a qualificação e agendamento de reunião para leads no WhatsApp, até a resposta de dúvidas e recomendação de produtos no e-commerce. Nossos produtos são usados por mais 3.000 empresas, entre elas: BTG pactual, Swile, Boavista, Sankhya, Jacuzzi. Nossos clientes são gestores e donos de empresas de PMEs, que buscam melhorar seu atendimento e assim seu resultado em vendas. Quem trabalha na Leadster vive um ambiente dinâmico, 100% remoto, com foco em inovação, resultados e aprendizado contínuo. Aqui você vai liderar as iniciativas de Customer Marketing da Leadster, construindo e evoluindo toda a comunicação com a base de clientes — do onboarding à expansão. Seu trabalho une estratégia, mensagem e comportamento para gerar engajamento real, adoção consistente e crescimento sustentável dentro da base. Qualifications - Experiência com HubSpot — especialmente Service Hub e/ou Marketing Hub - Domínio de copywriting e estratégia de conteúdo voltados à jornada do cliente - Mentalidade analítica — decisões baseadas em dados, não em suposição - Familiaridade com o universo B2B SaaS e ciclo de vida de clientes - Capacidade de atuação cross-funcional com CS, Produto e Vendas - Boa escrita e clareza de comunicação em diferentes canais e formatos Requirements - Certificação HubSpot (Service Hub, Marketing ou CRM) - Conhecimento em Userguiding ou ferramentas de in-product communication - Vivência com programas de indicação, comunidades ou eventos para a base - Background em Relações Públicas, Comunicação ou Marketing Benefits - Contratação PJ ou Cooperado - Autonomia em sua função - Trabalhar com pessoas talentosas e engajadas - Ambiente de trabalho sem vícios corporativos, com uma cultura humana e possibilidades claras de crescimento - Trabalho 100% remoto com horários flexíveis - Day off no aniversário

• Own Brand Strategy & Narrative • Define and evolve our corporate narrative and brand strategy based on market research. • Oversee PR, media relations, and event strategies to improve brand visibility. • Ensure absolute consistency in brand voice and messaging across all channels and PR efforts. • Lead Integrated Marketing Campaigns • Partner with Demand Gen and Product Marketing teams to define full-funnel marketing campaigns. • Ensure effective project management and on-time delivery of major campaigns. • Analyze marketing performance metrics to prioritize high-performing strategies. • Scale our corporate marketing engine • Manage internal teams, external freelancers, and agency partners. • Implement robust operations frameworks to streamline creative production and legal approvals. • Leverage modern AI tools to optimize marketing workflows without losing quality. • Drive Brand Perception and Awareness • Guide our content strategy and roadmap with high-value IP • Secure top-tier speaking slots and thought leadership for executives. • Amplify brand awareness through targeted campaigns and activations