Role Description Buscamos um(a) Customer Marketing Specialist para evoluir toda a comunicação com a base — do onboarding à expansão — conectando estratégia, mensagem e performance. A Leadster cria agentes de IA conversacionais que entregam resultados reais em vendas, desde a qualificação e agendamento de reunião para leads no WhatsApp, até a resposta de dúvidas e recomendação de produtos no e-commerce. Nossos produtos são usados por mais 3.000 empresas, entre elas: BTG pactual, Swile, Boavista, Sankhya, Jacuzzi. Nossos clientes são gestores e donos de empresas de PMEs, que buscam melhorar seu atendimento e assim seu resultado em vendas. Quem trabalha na Leadster vive um ambiente dinâmico, 100% remoto, com foco em inovação, resultados e aprendizado contínuo. Aqui você vai liderar as iniciativas de Customer Marketing da Leadster, construindo e evoluindo toda a comunicação com a base de clientes — do onboarding à expansão. Seu trabalho une estratégia, mensagem e comportamento para gerar engajamento real, adoção consistente e crescimento sustentável dentro da base. Qualifications - Experiência com HubSpot — especialmente Service Hub e/ou Marketing Hub - Domínio de copywriting e estratégia de conteúdo voltados à jornada do cliente - Mentalidade analítica — decisões baseadas em dados, não em suposição - Familiaridade com o universo B2B SaaS e ciclo de vida de clientes - Capacidade de atuação cross-funcional com CS, Produto e Vendas - Boa escrita e clareza de comunicação em diferentes canais e formatos Requirements - Certificação HubSpot (Service Hub, Marketing ou CRM) - Conhecimento em Userguiding ou ferramentas de in-product communication - Vivência com programas de indicação, comunidades ou eventos para a base - Background em Relações Públicas, Comunicação ou Marketing Benefits - Contratação PJ ou Cooperado - Autonomia em sua função - Trabalhar com pessoas talentosas e engajadas - Ambiente de trabalho sem vícios corporativos, com uma cultura humana e possibilidades claras de crescimento - Trabalho 100% remoto com horários flexíveis - Day off no aniversário

• Own Brand Strategy & Narrative • Define and evolve our corporate narrative and brand strategy based on market research. • Oversee PR, media relations, and event strategies to improve brand visibility. • Ensure absolute consistency in brand voice and messaging across all channels and PR efforts. • Lead Integrated Marketing Campaigns • Partner with Demand Gen and Product Marketing teams to define full-funnel marketing campaigns. • Ensure effective project management and on-time delivery of major campaigns. • Analyze marketing performance metrics to prioritize high-performing strategies. • Scale our corporate marketing engine • Manage internal teams, external freelancers, and agency partners. • Implement robust operations frameworks to streamline creative production and legal approvals. • Leverage modern AI tools to optimize marketing workflows without losing quality. • Drive Brand Perception and Awareness • Guide our content strategy and roadmap with high-value IP • Secure top-tier speaking slots and thought leadership for executives. • Amplify brand awareness through targeted campaigns and activations

• Serve as a primary administrator and internal subject matter expert for Atwell’s marketing technology platforms, including marketing automation, email marketing, CRM, analytics, reporting, intranet, and digital engagement tools. • Monitor system performance, data quality, integrations, user access, and platform effectiveness across marketing and business development systems. • Evaluate existing marketing technology tools and platform capabilities to identify opportunities for improved functionality, automation, scalability, and cost efficiency. • Manage vendor relationships, platform support tickets, upgrades, documentation, governance standards, and best practices. • Partner cross-functionally with Marketing, IT, Human Resources, Corporate Communications, Talent Acquisition, and other teams to support technology implementation and rollouts. • Support user adoption through training, coaching, documentation, user guides, and ongoing best-practice support. • Track adoption metrics and recommend strategies to increase utilization, engagement, and consistency across platforms. • Evaluate marketing workflows and recommend process improvements that reduce manual work, improve accuracy, and support scalable operations. • Partner with the Associate Director of Digital Communications on CRM hygiene, segmentation, campaign tracking, reporting structures, and data management initiatives. • Maintain dashboards and reports to measure campaign performance, lead generation, engagement, website activity, and business development outcomes. • Translate digital marketing data into actionable insights and recommendations for leadership and internal stakeholders. • Stay current on emerging marketing technologies, AI applications, analytics, automation, and digital trends, including best practices within the AEC industry.

• Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand strategy and customer engagement goals • Drive end-to-end orchestration of all marketing components of the full plan to enable personalized, seamless customer experiences • Serve as the marketing lead for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as well as cross-organizational coordination • Proactively manage digital and media plans, including channel mix, budget management, and tactical deployment. Manage agency partners in developing and executing media and digital tactics. Drive on-time launch of tactics, coordinate asset delivery between agency partners, and ensure timely delivery of data and analytics. Continuously assess channel performance and recommend strategically aligned, data-driven optimizations to the Marketing team • Define and track key performance indicators across all digital, media, and omnichannel initiatives • Monitor performance against plan and budget, delivering actionable insights and strategic recommendations • Partner across Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making • Oversee performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics • Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites • Provide actionable, data-driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements • Partner across Marketing and Insights and Analytics teams to implement customer journey strategies across HCP and Patient audiences leveraging the technology stack • Provide input into the development of the customer journey maps (HCP, Patient) aligned with brand objectives and audience insights (key touchpoints, pain points, personalization opportunities) • Lead the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring timely and compliant campaign execution • Drive ongoing optimization of journeys based on performance insights and testing • Lead the process for defining user and business requirements for the marketing technology stack • Partner with the Insights and Analytics team to ensure capabilities are delivered on time to support the marketing plan within omnichannel execution • Ensure effective utilization of tools within the technology stack to enable advanced targeting, measurement and automation • Design and lead pilot programs and test-and-learn initiatives to evaluate new channels, content formats, technologies, and engagement strategies • Model and promote Corcept’s key principles, collaborating effectively, embracing possibilities, following the data, and leading by doing, to build a culture of accountability, innovation, and trust.