• Build and own the growth strategy to scale our leading mobile games. • Execute all our acquisition channels: paid UA but also non-paid such as partnerships, featuring, influencer marketing, growth hacking, ASO, and community building (not exhaustive). • Monitor market trends and competitors to identify emerging high-performing growth channels. • Collaborate with cross-functional teams to ensure flawless execution and maximize the impact of available resources. • Conduct rigorous data analysis to evaluate channel performance, guide decisions, prioritize initiatives, and uncover new growth opportunities.

• ROI Maximization • Develop and implement strategies to continuously improve return on ad spend (ROAS). • Identify opportunities to scale successful campaigns while maintaining or improving efficiency. • Conduct deep analysis of campaign performance metrics. • Leverage Tableau, Google Ads and Meta reporting, and other tools to extract insights. • Translate data into actionable strategies and tactical decisions. • Design and implement optimal campaign/account structures. • Continuously test and refine ad copy, landing pages, bidding strategies, and targeting. • Run A/B tests to identify scaling opportunities. • Oversee and optimize campaigns across Meta and Google, while testing new growth channels • Allocate budgets effectively across platforms based on performance and growth potential. • Stay updated on platform changes and new features, adapting strategies accordingly. • Collaborate with leadership to establish acquisition goals, KPIs, and budgets. • Build and execute comprehensive user acquisition strategies aligned with company objectives. • Continuously refine strategies based on performance data and market trends. • Partner with creative teams to develop high-performing ad creatives. • Provide data-driven feedback on ad copy and visual assets to improve CTR and conversion rates. • Identify funnel leakages and propose high-impact experiments to improve efficiency. • Research new traffic sources and evaluate their potential. • Partner with data, product, and growth teams to ensure cohesive acquisition efforts. • Collaborate closely with leadership on budget planning and reporting.

• Proactive sales and acquisition of new B2B customers in the IT, system integration, and digital solutions space • Identification and outreach to decision-makers at management and IT leadership levels • Development of a standardized, scalable sales process • Designing acquisition initiatives in collaboration with executive management • Implementation and maintenance of a CRM-based sales funnel • Preparing the setup of small sales teams – nationally and, in the future, internationally

Title: Digital Marketing Manager, Paid Social Location: Chicago United States Job Description: Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io. At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career. Gong is hiring a Digital Marketing Manager to scale paid social programs across LinkedIn and Meta. As a key member of the Growth Marketing team, this role reports to the Director of Growth and drives inbound growth—capturing new leads, generating pipeline, accelerating deal velocity, and unlocking growth across priority business segments. The ideal candidate is a seasoned paid social expert with deep platform expertise and a proven track record of building and executing large-scale, segment-level campaigns. They bring strong command of advanced targeting, creative best practices, and performance optimization across LinkedIn, Meta, and related platforms, with a clear understanding of paid social’s role within broader, cross-channel programs. This is a high-impact individual contributor role for someone who thrives in a fast-paced environment, aligns stakeholders around topline goals, and translates full-funnel campaigns into measurable business outcomes through strong execution, reporting, and analytics. RESPONSIBILITIES - Own paid social strategy across LinkedIn and Meta, setting clear objectives, segmentation, and full-funnel approach aligned to topline growth goals - Guide agency partners on campaign structure, experimentation roadmaps, messaging, creative direction, and stage-based offers - Work closely with segment teams to turn account and expansion strategies into targeted paid social campaigns. Partner on audience targeting, messaging, and campaign execution to engage high-value prospects and customers. - Design and lead test-and-learn programs across audiences, funnel stages, and creative frameworks; synthesize learnings into clear recommendations - Own reporting and analytics for paid social, including pipeline contribution, conversion velocity, ROAS, and stage-level performance - Build and maintain dashboards and performance frameworks that provide clear visibility into results and inform budget and strategy decisions - Deliver regular performance readouts and strategic insights to Growth leadership and cross-functional stakeholders, tying results to business impact - Stay ahead of platform, targeting, and measurement innovations to continuously evolve strategy and unlock new growth opportunitie QUALIFICATIONS - 5–8 years of B2B digital marketing experience, with hands-on ownership of paid social programs in a fast-paced SaaS or high-growth environment - Ability to tailor strategies, goals, and investment approaches by business segment, including enterprise and ABM-focused motions - Experience owning reporting and measurement, using performance data to inform strategy, experimentation, and investment decisions with clear, actionable insights - Ability to work effectively with agency partners and cross-functional stakeholders - Working proficiency with account-based, marketing, and analytics platforms, including Demandbase or 6sense, LinkedIn Campaign Manager, Meta Ads Manager, Salesforce, Marketo, Google Analytics, and BI tools (e.g., Tableau, Looker) PERKS & BENEFITS - We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs. - Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle. - Mental Health benefits with covered therapy and coaching. - 401(k) program to help you invest in your future. - Education & learning stipend for personal growth and development. - Flexible vacation time to promote a healthy work-life blend. - Paid parental leave to support you and your family. - Company-wide recharge days each quarter. - Work from home stipend to help you succeed in a remote environment. The annual salary hiring range for this position is $115,000 - $175,000 USD. Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets. We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect. We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. Any outreach claiming to be from Gong via other sources should be ignored. Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law. To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details. #LI-MT1