• Own the positioning and core messaging for our AI platform and the products inside it. • Build the master sales pitch and partner with Sales Enablement to land it across the team. • Run launches end to end for the products that matter most. Define the audience, the narrative, the channels, and the success metrics. • Establish the PMM operating system at LP: launch templates, naming, intake from Product, calibration rhythm with Sales and Marketing, what gets prioritized and what does not. • Stand up a lightweight competitive intelligence loop. Keep it current. Make it useful to sellers and PMs.

• Solve critical adoption challenges by bridging the gap between project implementation and independent customer success • Own a recurring cadence of customer training and develop hands-on, scenario-based programs • Collaborate closely with Solution Delivery and Customer Success teams to identify training gaps and propose proactive solutions • Deliver live Instructor Led Training (ILT) and Virtual Instructor Led Training (VILT) using hands-on, scenario-based exercises

• Achieve monthly and quarterly partner-sourced pipeline generation goals. • “Walk the halls”—maintain a regular cadence of engagement across partner commercial teams to stay top of mind. • Serve as Measured representative to partner commercial teams, equipping partner sellers and consultants to position incrementality and refer opportunities. • Identify and activate all sources of partner-driven leads—platforms, agencies, and consultancies. • Drive awareness and enthusiasm for Measured that translates into warm introductions to partners and their clients. • Accurate pipeline forecasting and reporting on partner-sourced opportunities. • Feedback loop to Sales, CS, Marketing and Product. • Build expertise on Measured products and services. • Operate in service of Measured company mission/OKRs.

• Own the go-to-market (GTM) strategy for Addi’s consumer lending products, translating product features into compelling customer narratives that drive adoption, engagement, and market leadership while serving as the crucial bridge between Product, Marketing, and Sales to ensure seamless product launches and sustained growth in Colombian market. • Product taxonomy, naming, and positioning frameworks defined. Build the canonical taxonomy for Addi's consumer product portfolio (consumer credit lines like Cupo / Intro / Grande; CF; Marketplace programs). Establish naming standards, category hierarchy, and positioning frameworks per product. • Cross-BU launch playbook codified and adopted. A single playbook used for every launch (credit policies, programs, product features, CF expansion). Reduces time-to-launch and ensures consistent messaging across our products portfolio. • CF launch narrative co-owned. Own the consumer-facing positioning and messaging for CF. The Bank Growth Manager owns launch sequencing and the launch outcome; PMM partners on the narrative and post-launch retention messaging. • Web messaging and positioning layer owned. Own the messaging and positioning layer of Addi's website so pages support each BU's positioning and stay coherent with brand and product story across Marketplace, BNPL, and CF. Production and ongoing updates route through Studio and Mkt Ops. Full web ownership is a separate role. • Cross-sell narrative defined and live. Clear, tested story for how Addi customers move across BNPL, CF, and Marketplace. Each BU's has a playbook for cross-sell messaging into and out of their product.