• Develop and execute sales strategies and plans in order to achieve sales targets • Attract relevant stakeholders for meetings, organizing the customer in a group format, help create a basis for customer business case • Demonstrate and clearly differentiating the product from the competition focusing on our clear and compelling value proposition • Forecast and deliver against substantial revenue targets and achieve the assigned sales volume • Identify new business opportunities and follow-up the defined business opportunities • Work with Marketing and Business Development teams to drive lead generation and awareness • Maintain detailed reports in the CRM system of sales activities including calls, meetings, demonstrations, sales, lost business, and any customer or prospect interactions • Communicate with customers and leads to identify and understand the issues they are trying to address; identify and suggests solutions to meet those needs • Organize demonstrations of the functions and utility of products or services to customers based on their needs. • Provide periodic territory sales plans • Perform other duties as assigned

• Qualify and advance inbound marketing leads, ensuring a seamless transition from potential client interest to active engagement. • Proactively generate new sales opportunities through targeted outreach, networking, and leveraging existing contacts. • Collaborate closely with Regional Sales Managers to develop and execute sales strategies, ensuring alignment with company goals. • Maintain a thorough understanding of IMPLAN’s products, services, and value proposition to effectively communicate and sell to prospects. • Meet and exceed sales quotas, contributing to the overall success and growth of the company. • Provide feedback to the marketing and product teams on clients needs and market trends, helping to shape future offerings and strategies. • Maintain accurate and up-to-date records in the company CRM system, ensuring transparency and consistency in sales activities.

• Exceeds sales quota within an assigned territory by delivering Acumed product on time and providing high quality technical assistance in the OR. • Assists in the assessment of the customer base to identify new business opportunities and executes a targeted sales strategy for each identified opportunity proactively ensuring all leads are followed up on appropriately. • Executes business plans to identify and close new business. • Identifies the needs of new prospects and develops/delivers appropriate responses to meet or exceed needs (written, telephone and face-to-face). • Performs field sales calls for assigned accounts and assigned territory including “on-call” and operating room consultation. • Provides accounts with excellent post-sale follow up (communication and management of delivery dates, in-service training, and coordinates product replenishment). • Communicates with current and new customer accounts regarding a variety of topics including product updates, changes to Acumed’s product portfolio and medical educational programs. • Cross-sells additional products and makes new product introductions to current and new accounts as they become available. • Drives customer satisfaction and solves customer problems by addressing any issues, concerns, or problems that arise on assigned accounts promptly. • Maintains customer records in accordance with Acumed specifications using the Company’s CRM tool. • Drives compliance and the principles of responsibility of the AdvaMed code of conduct by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state and local laws and regulations, accreditation and licenser requirements, and Company’s policies and procedures. • Obtains training in sales skills and product knowledge. • Gains current knowledge on the medical device industry, Acumed customers, and competitive trends. • Actively participates in and attends tradeshows, sales meetings, promotional activities, and professional association meetings as needed both inside and outside of regular business hours.

• Exceeds sales quota within an assigned territory by delivering Acumed product on time and providing high quality technical assistance in the OR. • Assists in the assessment of the customer base to identify new business opportunities and executes a targeted sales strategy for each identified opportunity proactively ensuring all leads are followed up on appropriately. • Executes business plans to identify and close new business. • Identifies the needs of new prospects and develops/delivers appropriate responses to meet or exceed needs (written, telephone and face-to-face). • Performs field sales calls for assigned accounts and assigned territory including “on-call” and operating room consultation. • Provides accounts with excellent post-sale follow up (communication and management of delivery dates, in-service training, and coordinates product replenishment). • Communicates with current and new customer accounts regarding a variety of topics including product updates, changes to Acumed’s product portfolio and medical educational programs. • Cross-sells additional products and makes new product introductions to current and new accounts as they become available. • Drives customer satisfaction and solves customer problems by addressing any issues, concerns, or problems that arise on assigned accounts promptly. • Maintains customer records in accordance with Acumed specifications using the Company’s CRM tool. • Drives compliance and the principles of responsibility of the AdvaMed code of conduct by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state and local laws and regulations, accreditation and licenser requirements, and Company’s policies and procedures. • Obtains training in sales skills and product knowledge. • Gains current knowledge on medical device industry, Acumed customers, and competitive trends. • Actively participates in and attends tradeshows, sales meetings, promotional activities, and professional association meetings as needed both inside and outside of regular business hours.