• Qualify and advance inbound marketing leads, ensuring a seamless transition from potential client interest to active engagement. • Proactively generate new sales opportunities through targeted outreach, networking, and leveraging existing contacts. • Collaborate closely with Regional Sales Managers to develop and execute sales strategies, ensuring alignment with company goals. • Maintain a thorough understanding of IMPLAN’s products, services, and value proposition to effectively communicate and sell to prospects. • Meet and exceed sales quotas, contributing to the overall success and growth of the company. • Provide feedback to the marketing and product teams on clients needs and market trends, helping to shape future offerings and strategies. • Maintain accurate and up-to-date records in the company CRM system, ensuring transparency and consistency in sales activities.

• Exceeds sales quota within an assigned territory by delivering Acumed product on time and providing high quality technical assistance in the OR. • Assists in the assessment of the customer base to identify new business opportunities and executes a targeted sales strategy for each identified opportunity proactively ensuring all leads are followed up on appropriately. • Executes business plans to identify and close new business. • Identifies the needs of new prospects and develops/delivers appropriate responses to meet or exceed needs (written, telephone and face-to-face). • Performs field sales calls for assigned accounts and assigned territory including “on-call” and operating room consultation. • Provides accounts with excellent post-sale follow up (communication and management of delivery dates, in-service training, and coordinates product replenishment). • Communicates with current and new customer accounts regarding a variety of topics including product updates, changes to Acumed’s product portfolio and medical educational programs. • Cross-sells additional products and makes new product introductions to current and new accounts as they become available. • Drives customer satisfaction and solves customer problems by addressing any issues, concerns, or problems that arise on assigned accounts promptly. • Maintains customer records in accordance with Acumed specifications using the Company’s CRM tool. • Drives compliance and the principles of responsibility of the AdvaMed code of conduct by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state and local laws and regulations, accreditation and licenser requirements, and Company’s policies and procedures. • Obtains training in sales skills and product knowledge. • Gains current knowledge on the medical device industry, Acumed customers, and competitive trends. • Actively participates in and attends tradeshows, sales meetings, promotional activities, and professional association meetings as needed both inside and outside of regular business hours.

• Exceeds sales quota within an assigned territory by delivering Acumed product on time and providing high quality technical assistance in the OR. • Assists in the assessment of the customer base to identify new business opportunities and executes a targeted sales strategy for each identified opportunity proactively ensuring all leads are followed up on appropriately. • Executes business plans to identify and close new business. • Identifies the needs of new prospects and develops/delivers appropriate responses to meet or exceed needs (written, telephone and face-to-face). • Performs field sales calls for assigned accounts and assigned territory including “on-call” and operating room consultation. • Provides accounts with excellent post-sale follow up (communication and management of delivery dates, in-service training, and coordinates product replenishment). • Communicates with current and new customer accounts regarding a variety of topics including product updates, changes to Acumed’s product portfolio and medical educational programs. • Cross-sells additional products and makes new product introductions to current and new accounts as they become available. • Drives customer satisfaction and solves customer problems by addressing any issues, concerns, or problems that arise on assigned accounts promptly. • Maintains customer records in accordance with Acumed specifications using the Company’s CRM tool. • Drives compliance and the principles of responsibility of the AdvaMed code of conduct by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state and local laws and regulations, accreditation and licenser requirements, and Company’s policies and procedures. • Obtains training in sales skills and product knowledge. • Gains current knowledge on medical device industry, Acumed customers, and competitive trends. • Actively participates in and attends tradeshows, sales meetings, promotional activities, and professional association meetings as needed both inside and outside of regular business hours.

• Own and drive self-sourced pipeline (~20%) development through outbound prospecting strategies including cold outreach, targeted sequencing, social selling (LinkedIn), and event-based networking. • Partner with SDRs (~80%) to align on outbound target accounts, messaging, and sequencing strategies — providing direction on ICP fit and outreach quality. • Run thorough, insight-led discovery conversations to uncover business pain and deliver tailored presentations and business cases to economic buyers and executive stakeholders. • Build multi-threaded relationships across target accounts, serving as a trusted advisor with a deep understanding of the client's industry, compliance landscape, and business priorities. • Maintain accurate CRM hygiene (Salesforce) including pipeline stages, close dates, and next steps — and deliver reliable weekly forecasts to sales leadership. • Meet or exceed monthly, quarterly, and annual new business quotas; collaborate with Marketing, SDR, and Customer Success teams to align on account strategy and ensure seamless handoffs.