Rice University

Located in Houston, Texas, Rice University is a private, independent, comprehensive research institution that cultivates diversity and an intellectual environme

Senior Director of Marketing and Growth

Location

United States

Posted

15 days ago

Salary

$150K - $196K / year

Seniority

Lead

Job Description

Senior Director of Marketing and Growth

Rice University

Role Description The Sr Director of Marketing & Growth within OpenStax at Rice University provides strategic leadership of OpenStax’s marketing function. This role joins OpenStax at a moment when AI is reshaping how students learn and how they find us. The Sr. Director will help define what that means for OpenStax's voice, visibility, and audience engagement, including building workflows, tooling, and channels that make it real. - Shapes how OpenStax is positioned, understood, adopted, and championed by higher education faculty, K-12 educators, students, and institutional partners. - Leads a high-impact team while remaining hands-on in strategy, execution, and cross-functional collaboration. - Owns brand positioning, integrated multi-channel campaigns, educator engagement, institutional adoption, and the strategic evolution of the OpenStax website. - Provides go-to-market support for edtech products. - Has the authority to assess and evolve the structure of the marketing function over time, in partnership with the Leadership Team. Qualifications - Seasoned marketing leader with deep experience in mission-driven, education, technology, or high-growth environments. - Strong track record of building brand awareness, audience engagement, and product adoption through integrated marketing. - Fluent in using data and market insights to guide decisions. - Energetic about expanding educational access and affordability at scale. Requirements - Bachelor’s Degree. - Six or more (6+) years of experience in marketing, with progressive leadership responsibility. - Demonstrated success in managing a marketing function at a similar-sized or larger organization. - Excellent presentation, verbal, visual, and written communication skills. - Ability to build strategic relationships and work effectively in a fast-paced environment. - Hands-on ability to create and deploy marketing materials. - Strong knowledge of internal and external creative services and web development resources. - Proven success in building, embedding, and extending a brand and brand positioning. - Ability to use quantitative insights and market data to inform decision-making. - Demonstrated experience leading and developing high-performing teams. Preferences - 10+ years of marketing leadership experience, ideally within education, technology, mission-driven organizations, or high-growth environments. - Experience managing and developing teams. - Strategic and execution-oriented, comfortable setting long-term positioning. - Proven ability to build brand awareness, audience engagement, and product adoption through integrated marketing efforts. - Experience across areas such as content marketing, digital marketing, email marketing, community engagement, and product or lifecycle marketing. - Fluent in using quantitative and qualitative insights, market data, and experimentation to form hypotheses and guide decisions. - Strong communicator and collaborator who works effectively across teams. - Experience in higher education, K-12, educational technology, or open educational resources is preferred. - Hands-on proficiency with marketing platforms (such as Google Analytics, Salesforce, and Marketing Cloud Account Engagement). - Demonstrated experience with the marketing, sales, and retention pipeline of a SaaS product in a freemium structure. - Active use and comfort with AI tools and their growing applications. Essential Functions - Oversees strategic communications and marketing initiatives and develops long-range plans and programs to meet organizational objectives. - Guides and sets departmental budget, goals, and objectives in alignment with organizational goals. - Participates in university-wide and division-wide initiatives and cross-functional teams. - Identifies available data to guide strategy and marketing effectiveness. - Oversees the hiring, management, and mentoring of key staff. Additional Functions - Develops and leads OpenStax’s marketing strategy across key audiences. - Drives awareness, educator adoption, learner engagement, and institutional advocacy for OpenStax textbooks and future digital learning offerings. - Develops a deep, data-informed understanding of the evolving higher education, K-12, affordability, and OER landscapes. - Leads and develops a high-performing marketing team. - Owns and evolves OpenStax’s brand positioning and messaging. - Leads the strategic evolution of the OpenStax website. - Directs and coordinates integrated, multi-channel marketing campaigns. - Partners closely with Product teams to support launches and go-to-market strategies. - Collaborates with Analytics and Research teams to translate insights into measurable strategies. - Partners with the Development team on community giving campaigns. - Collaborates with Rice University and SafeInsights colleagues on shared priorities. - Contributes as a member of the Leadership Team to organizational strategy and decision-making. - Optimizes AI and LLM visibility as emerging marketing channels. - Leads the centralization of marketing and growth strategy within the organization. - Defines and optimizes pipeline conversion from awareness through retention. - Performs other duties as assigned in support of OpenStax and Rice department and program objectives. Workplace Requirements - This is a computer-intensive role performed in a remote home-office environment. - Reliable high-speed internet access and a suitable, distraction-minimized workspace are required. - Travel will be required for meetings, conferences, partner events, and team gatherings. Workplace Location - While residing in Houston is preferred, this position is fully remote. - Working hours will remain central standard time. Hiring Range - Annual hiring range: $150,000 – $196,000 annually. - Exempt (salaried) under FLSA — not eligible for overtime. - This position is partially funded by a grant or restricted funds.

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