Arcoro is a software company offering an integrated HR and workforce management platform to help organizations with workforce hiring, tracking, and compliance.
Vice President, Growth Marketing
Location
Alabama
Posted
15 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Vice President, Growth Marketing
Arcoro
Title: VP, Growth Marketing - Remote Location: Birmingham United States Job Description: Why Arcoro? Want to work with a solid company that's transforming HR for the construction industry? Our team of dedicated professionals helps construction, contracting and field services companies hire, manage and grow their workforce with a market-leading SaaS solution. As a member of the A-Team, you'll enjoy a top-notch employee experience where you can embrace your problem-solving skills and innovation, work with a team of great colleagues and see the impact of your contribution each day Our culture is collaborative, and we believe strongly in training, growth and internal advancement. We offer competitive compensation including comprehensive benefits and a generous time-off policy. We offer both on-site and remote opportunities. At Arcoro, you will help create software products that are cutting edge, easy to use, and that make an appreciated and notable difference in our customer's daily lives. About the Job: Arcoro is the construction industry's most trusted Time Tracking and HR platform - built on deep expertise in the way construction companies hire, track time, manage compliance, and retain the people who keep projects moving. We're also not standing still. Arcoro is making a deliberate move from system of record to system of intelligence - embedding AI across our product suite and evolving how we go to market, so construction companies don't just manage their workforce, they stay ahead of it. This is a company that knows where it's been and is bold about where it's going. We're looking for a VP of Growth Marketing who can hold both of those truths at once - and build the marketing engine that makes buyers believe we'll keep them ahead of the curve. You'll unite brand and demand under one integrated strategy, lead a team of four plus agency partners, report directly to the CMO, and help shape the repositioning that defines Arcoro's next chapter. What You Will Be Doing: Brand, Demand & Expand This role owns the full marketing motion - brand awareness that builds credibility, and demand generation that drives pipeline. You'll connect them into a cohesive strategy that moves buyers at every stage and reinforces Arcoro as the partner that calms their chaos and keeps construction companies ahead. Demand Generation & Pipeline - Own the full demand generation strategy for new logo acquisition and expansion, across paid, organic, and other channels - Oversee paid and organic programs, including paid search (managed with agency partner Smarty) and a website that attracts and converts - Lead campaign strategy and execution; establish goals, measures of success, and document performance reviews - Direct marketing operations strategy; oversee administration, email, landing pages, and marketing/prospecting dashboards through Nomad (Marketing Ops Agency) and the Marketing Operations Analyst - Own SEO as a revenue channel - set the strategy, hold the team accountable to organic traffic and conversion outcomes, and ensure the website earns and converts qualified buyers - Define and champion an AEO strategy that ensures Arcoro earns placement in AI-generated answers across ChatGPT, Microsoft Copilot, Google AI Overviews, and emerging platforms; benchmark performance and stay ahead of how construction buyers are finding solutions Brand & Content - Shape and steward Arcoro's brand through a repositioning that honors deep construction expertise while signaling bold forward momentum - Lead thought leadership content, educational webinars, PR and external communications, and social media strategy - Oversee copywriting, content planning, and editorial calendar through the Copywriter - Build a brand voice that attracts buyers who want a partner keeping them ahead of the curve - not just a vendor managing their data - Develop customer-facing content that educates and creates demand for Arcoro's broader product suite, supporting cross-sell and expansion revenue Innovation & Marketing Intelligence - Champion AI and emerging marketing technology to increase the efficiency and effectiveness of the team - from content production and campaign operations to research, reporting, and personalization - Model the innovation mindset Arcoro is bringing to its product: introduce new approaches, experiment with new channels, and bring thinking that challenges the status quo - Create a team culture that delivers value to both prospects and team members - where new ideas are welcomed and performance is expected Team & Operations - Lead, develop, and retain a team including Copywriter, Graphic Designer, Campaign & Project Manager, and Marketing Operations Analyst - Manage agency and external partner relationships and accountability - Partner with Revenue Operations and Sales Leadership on GTM data alignment, process management, attribution, and pipeline reporting - Build and maintain a culture of accountability, experimentation, measurement, and continuous improvement Must Haves/Competencies: - 10+ years of B2B marketing experience, with at least 3-5 years in a VP or CMO-level role - Proven track record of owning both brand/content and demand generation - you don't think of these as separate functions - Experience shaping or executing a brand repositioning, including managing the tension between established credibility and forward momentum - Understanding of SEO strategy; working knowledge of AEO and AI search visibility as an emerging discipline - Experience marketing to SMB or mid-market buyers; construction, field services, or workforce management experience a strong plus - Strong HubSpot / marketing automation proficiency; comfortable in the data and able to hold teams accountable to pipeline metrics - Experience managing agencies and external partners alongside internal teams - A builder's mindset - you've shaped brands, built teams, and created playbooks where none existed - Clear, direct communicator who can translate strategy to execution and executive audiences alike Perks and Benefits: - Competitive salary - 401(k) with Company match - Medical/Dental/ Vision, STD/LTD, Life Insurance - Flexible PTO and Company-paid holidays - Remote/Hybrid Work About the Company A rapidly growing SaaS company, Arcoro offers proven modular HR solutions for the construction and contracting industries. Our product suite and software platform provides end-to-end HR functionality to help drive business outcomes, enabling companies to better manage the entire employee lifecycle through improved candidate quality and flow, shortened time to hire, centralized learning and improved employee productivity. Our HR solutions integrate with top construction ERP systems further positioning Arcoro as a leader in proven modular HR solutions. With Arcoro's flexible solutions, customers select the modules that meet their needs for talent acquisition, talent management, core HR, benefits administration, time and attendance tracking and more. Arcoro has over 7000 customers across North America. Arcoro is an Equal Opportunity Employer Arcoro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Arcoro is proud to be an Equal Opportunity Employer.
Related Guides
Related Categories
Related Job Pages
More Growth Marketing Jobs
Role Description The Home Loan Advisor Assistant I (“HLAA”) is responsible for supporting the assigned Home Loan Advisor(s) (“HLA’s”) with daily activities, business development, home loan lead generation, and member experience. The primary focus of this position is to manage the clerical and administrative loan processing duties of the Home Loan Advisors they serve. - Assist in the origination of home loan applications. - Perform daily pipeline management to ensure optimal member experience. - Coordinate with Home Loan Operations to facilitate the collection of personal financial documents from members to ensure timely file flow. - Maintain knowledge of state and federal laws and regulations related to credit union compliance, including BSA, AML, TILA, GBL, RESPA, ECOA, Fair Lending, and others appropriate to the position. - Coordinate with the HLA and Management on HLA database management. - Assist HLA in the development of HLA-specific marketing materials. - Coordinate development of presentations for HLA for meetings, conferences, and other events as required. - Attend marketing, broker, and networking events and open houses. - Act as liaison between HLA, HLP, and any other party involved in the facilitation of the Home Loan Transaction. - Perform other jobs as may be assigned that may be moderately complex in nature where judgment is required in resolving problems or obstacles. Qualifications - Associate’s degree or equivalent work experience in administrative function or Home Loan Sales or Operations. - One or more years’ experience in Home Loan or Real Estate industry preferred. - Maintain knowledge of FNMA guidelines, ATR guidelines, HDMA, home loan and equity products, and turn time goals. - Encompass LOS experience preferred but not required. Requirements - Effective oral and written communication skills required to interact with credit union staff, management, and all member channels. - Must possess sufficient manual dexterity to skillfully operate an online computer terminal and other standard office equipment. - Effective technology and reporting skills are required to support origination activities. - Must have the ability to learn and demonstrate Golden 1 Credit Union culture. - Prolonged sitting throughout the workday with occasional mobility required. - Corrected vision within the normal range. - A device to enhance hearing will be provided if needed. - Ability to lift 20 lbs. may be required. - Occasional movements throughout the department daily to interact with staff, accomplish tasks, etc. Benefits - A valid California driver’s license required. - MLO/NMLS Registration required. - Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Title: User Experience Strategist Location: United States Job Description: Section 1: Position Summary Shape the long-term user experience vision for web, mobile, and AI experiences that help millions of people achieve their financial goals. Use design thinking techniques and foster strong collaboration across business, product, design, analytics, and technology to translate business strategy, client insights, and market trends into actionable UX direction for product teams. Solve complex, large-scale problems and create experiences our clients love and that drive results for the business. Lead the UX discipline and drive culture and process improvements. Use creative and technical problem-solving skills to guide UX strategy. This is a senior individual-contributor role with broad strategic influence. Section 2: Job Functions, Essential Duties and Responsibilities - Drive UX strategy, principles, and north-star experiences for the most complex, program-level initiatives. - Present experience vision, strategy, and recommendations to leadership and senior stakeholders to guide execution and decision making. - Partner with leadership across Product, IT, and Analytics to deeply understand core business and user goals to identify new opportunities. Provide the vision and ensure the necessary alignment to translate those opportunities into concrete, outcome-focused solutions. - Partner with UX research for discovery work, research synthesis, journey mapping, service design, and opportunity framing. - Guide teams in prioritizing user needs, accessibility, and long-term experience value. - Evaluate emerging technologies and industry trends to inform strategy. - Lead experience and design reviews, providing strategic direction, actionable feedback, and quality oversight for designers to ensure alignment to experience vision and standards. - Extensive knowledge of the competitive landscape and of the Ascensus brand. - Drive a user-centered design culture, innovation, and process improvements up, down, and across the organization. - Build strong, collaborative relationships across design, business, development, and analytics teams. Manage expectations within the team and with clients. - Use qualitative and quantitative data to drive design decisions and ensure that solutions have the intended impact. - Assist with other tasks and projects as assigned - Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients. - At Ascensus we are guided by our Core Values of People Matter, Quality First and Integrity Always. They inspire us every day to prioritize an environment of respect for those we serve and one another and should be visible in your actions on a day-to-day. Supervision - Position will report to SVP, UX Section 3: Experience, Skills, Knowledge Requirements - Undergraduate degree or equivalent experience in a creative or technical field. Graduate degree preferred. - Minimum 10 - 15 years of experience or equivalent combination of experience and education. - Portfolio demonstrating extensive experience solving the most complex UX problems and designing thoughtful, innovative web and mobile experiences for large-scale clients. - Exceptional collaboration skills. High degree of creativity, empathy, and passion. - Stellar communication skills (storytelling, visualization, use of qualitative and quantitative data) to enlist support for initiatives and ignite enthusiasm to execute. Able to drive clarity on the largest and most difficult projects. - Expert in Design Thinking, Agile, and Lean methodologies. - Highly proficient in the use of design and prototyping software (Figma) - Knowledgeable about AI enablement for UX - Deep knowledge about web, mobile, and AI UX patterns, best practices, and emerging technologies. Understanding of HTML/CSS. - Excellent organizational skills. Able to switch between tasks across projects. - Able to give and receive feedback and interpret critique to enhance project outcomes. - For virtual remote positions, we require an uninterrupted workspace during business hours and an internet work speed of 25 Mbps or better. If you are unsure of your internet speed before applying, please check with your service provider. For all virtual remote positions, in order to ensure associates can effectively perform their job duties with no distractions, we require an uninterrupted virtual work space and there is also an expectation of family care being in place during business hours. Additionally, there is an internet work speed requirement of 25 MBps or better for individual use. If more than one person is utilizing the same internet connection in the same household or building, then a stronger connection is required. If you are unsure of your internet speed, please check with your service provider. Note: For call center roles specifically, it is a requirement to either hardwire your equipment directly to the internet router or ensure your workstation is in close proximity to the router. Please ensure that you are able to meet these expectations before applying. No associate is permitted to work at a location outside the United States for any length of time, except for approved business travel on a limited basis. Exempt Associates traveling outside the United States on personal travel or while on PTO may work on a limited basis (e.g., occasionally checking and responding to business-critical emails or dialing into business-critical meetings) from their personal devices but not from a company-provided computer. Ascensus provides equal employment opportunities to all associates and applicants for employment without regard to ancestry, race, color, religion, sex, (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, national origin, age, physical or mental disability, medical condition (including cancer and genetic characteristics), marital status, military or veteran status, genetic information, sexual orientation, criminal conviction record or any other protected category in accordance with applicable federal, state, or local laws ("Protected Status").
• Serve as a senior technical and growth partner supporting qualification, capture, and proposal efforts across strategic federal opportunities • Help bridge technical solutioning with business growth strategy, partnering closely with GTM, Capture, Proposal, Delivery, and Engineering teams to develop compelling technical approaches • Collaborate with proposal, pricing, delivery, and engineering teams to align technical and growth strategies • Contribute to technical proposal content, architecture approaches, staffing concepts, and solution frameworks • Participate in customer conversations, technical discussions, and growth strategy meetings • Act as a trusted technical advisor during capture and solutioning activities • Maintain awareness of federal civilian acquisition trends, customer challenges, and emerging technologies • Identify capability gaps and contribute to recommendations for strategic investments, partnerships, or technical improvements • Support reusable playbooks, technical artifacts, and solutioning frameworks that improve proposal quality and speed • Contribute to a culture of collaboration, learning, technical excellence, and continuous improvement across Ad Hoc • Operate as a player/coach during strategic pursuits, helping align customer needs with scalable technical solutions • Partner across teams with limited bureaucracy and strong autonomy to help shape growth initiatives and solutioning practices
• Serve as a senior technical and growth partner supporting qualification, capture, and proposal efforts across strategic federal opportunities • Help bridge technical solutioning with business growth strategy, partnering closely with GTM, Capture, Proposal, Delivery, and Engineering teams to develop compelling technical approaches • Focus on helping shape technical strategy, proposal development, customer solutioning, and growth initiatives • Partner with Growth, Capture, and GTM leadership to qualify and shape strategic federal opportunities • Support capture and proposal efforts from early qualification through submission • Develop technical win themes, discriminators, and customer-focused solution narratives • Translate complex technical concepts into clear business and customer value • Collaborate with proposal, pricing, delivery, and engineering teams to align technical and growth strategies • Contribute to technical proposal content, architecture approaches, staffing concepts, and solution frameworks • Participate in customer conversations, technical discussions, and growth strategy meetings • Act as a trusted technical advisor during capture and solutioning activities • Maintain awareness of federal civilian acquisition trends, customer challenges, and emerging technologies • Identify capability gaps and contribute to recommendations for strategic investments, partnerships, or technical improvements • Support reusable playbooks, technical artifacts, and solutioning frameworks that improve proposal quality and speed • Contribute to a culture of collaboration, learning, technical excellence, and continuous improvement across Ad Hoc • Operate as a player/coach during strategic pursuits, helping align customer needs with scalable technical solutions • Partner across teams with limited bureaucracy and strong autonomy to help shape growth initiatives and solutioning practices
