• Own and grow a North American specialty materials business with strong brand equity and customer focus • Shape strategy and expand applications • Drive structural margin growth • Build a high-performance commercial engine • Position PPC as a category leader • Develop customer-led solutions • Strengthen pricing, segmentation, and sales execution • Optimize channels and go-to-market strategy

• Assist with the development and implement comprehensive SEM strategies to meet client objectives. • Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM). • Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms. • Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns. • Utilize strong analytical skills to interpret overall search performance metrics and trends. • Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization. • Implement A/B testing strategies to continuously improve ad performance and ROI. • Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills. • Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance

• Design, manage, and scale user acquisition campaigns across paid media - including Meta, TikTok, Applovin, CTV, and programmatic channels. • Own the buildout of KOHO's mid-funnel strategy, scaling CTV and programmatic as measurable growth levers with clear measurement frameworks. • Build and experiment with AI-powered workflows to improve bidding, creative iteration, and campaign optimization. • Formulate and execute acquisition strategies that optimize for CAC and maximize LTV, with emphasis on subscription conversion and retention-driven growth. • Continuously test creative (copy + visuals) through structured experiments. • Maintain performance reporting dashboards. Present insights across KPIs including CPA, ROAS, conversion rates, retention, and LTV. • Work closely with product and data teams to align acquisition with downstream conversion funnels and predictive LTV modelling. • Identify and pilot emerging platforms and inventory sources.

Role Description The Coaching & Performance Enablement Senior Associate role supports the execution of performance management and people development programs, with a primary focus on building a culture of coaching and continuous feedback across the firm. This individual helps bring strategy to life through strong change management, content development, and program coordination. The role plays a key part in enabling managers and above to effectively coach, develop, and engage their teams. This is a highly execution-focused role responsible for creating clear, practical, and engaging materials, while helping drive adoption of key programs and behaviors across the organization. Key Responsibilities - Support the execution of performance management and people development initiatives, with a focus on coaching and continuous feedback. - Help operationalize and evolve the firm’s internal coaching (career coach) program, including tools, resources, and enablement materials. - Design and deliver change management strategies to support adoption and drive behavior change across managers and employees. - Create and develop high-quality content, including toolkits, presentations, communications, training resources, and videos. - Translate program strategy into clear, actionable materials that are easy for employees and managers to use in practice. - Develop and manage communication plans, including messaging, sequencing, and rollout strategy. - Build reinforcement materials (e.g., FAQs, reminders, manager guides) to sustain behavior change and program adoption. - Manage and maintain SharePoint and internal platforms to ensure content is current, accessible, and user-friendly. - Leverage AI tools and emerging technologies to enhance content development and support scalable delivery of programs. - Support the advancement of AI-enabled approaches to people development and performance management. - Coordinate across stakeholders to gather input, incorporate feedback, and ensure alignment to business needs. What Success Looks Like - Increased adoption of coaching and continuous feedback practices across the firm. - Managers equipped with practical, easy-to-use tools to support employee development. - Clear, consistent communication and materials that drive understanding and action. - Strong execution of programs with high attention to detail and quality. - Progress toward more scalable, AI-enabled approaches to development and performance. Qualifications - Bachelor’s degree in Communications, Human Resources, Organizational Development, or related field required. - 3+ years of experience in learning and development, internal communications, HR programs, or related area. - Experience supporting performance management, coaching, or people development initiatives preferred. - Experience in a professional services or startup environment is a plus. - Will need to travel up to twice a year. Requirements - Strong written and visual communication skills. - Ability to translate complex concepts into clear, practical, and engaging content. - Experience with change management and driving behavior adoption. - Strong attention to detail and eye for design and user experience. - Solid project management and organizational skills. - Ability to manage multiple priorities and meet deadlines. - Proficiency in Microsoft PowerPoint, Word, and Excel. - Experience managing content in SharePoint or similar platforms. - Comfort leveraging AI tools to improve efficiency and output. - Strong collaboration and stakeholder management skills. - Self-motivated with the ability to work independently and as part of a team. - Proficiency in tools like Canva and Clipchamp is a plus. Benefits - Your exceptional people experience starts here. At Crowe, we know that great people are what makes a great firm. - We care about our people and offer employees a comprehensive total rewards package. - We will nurture your talent in an inclusive culture that values diversity. - You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations.