KOHO logo
KOHO

A quickly scaling Fintech that helps Canadians gain control over their money with a no-fee spending and savings account.

Performance Marketing Manager

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 201-500Since 2014H1B No SponsorCompany SiteLinkedIn

Location

Canada

Posted

16 days ago

Salary

$115K - $130K / year

Seniority

Senior

Bachelor Degree5 yrs expExperience acceptedFrenchEnglish

Job Description

Performance Marketing Manager

KOHO

• Design, manage, and scale user acquisition campaigns across paid media - including Meta, TikTok, Applovin, CTV, and programmatic channels. • Own the buildout of KOHO's mid-funnel strategy, scaling CTV and programmatic as measurable growth levers with clear measurement frameworks. • Build and experiment with AI-powered workflows to improve bidding, creative iteration, and campaign optimization. • Formulate and execute acquisition strategies that optimize for CAC and maximize LTV, with emphasis on subscription conversion and retention-driven growth. • Continuously test creative (copy + visuals) through structured experiments. • Maintain performance reporting dashboards. Present insights across KPIs including CPA, ROAS, conversion rates, retention, and LTV. • Work closely with product and data teams to align acquisition with downstream conversion funnels and predictive LTV modelling. • Identify and pilot emerging platforms and inventory sources.

Job Requirements

  • 5+ years of experience in performance marketing, ideally within high-growth startups.
  • Proven track record managing multi-channel campaigns at scale across Meta, Google, TikTok, and Apple Search Ads.
  • Hands-on experience with CTV and/or programmatic buying - including working with DSPs, managing inventory strategy, and building measurement approaches for harder-to-attribute channels.
  • Deep understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization.
  • Experience building campaigns that go beyond install - with focus on subscription sign-ups, upgrades, and churn mitigation.
  • A builder's relationship with AI tools - you've used them to speed up your work and you're actively experimenting with what's possible.
  • Comfort working directly with creative and design teams to brief, test, and iterate on ad concepts.
  • Mobile app growth experience is highly desirable; fluency in French is a major plus.

Benefits

  • Competitive compensation & equity
  • Generous vacation + Wellness days + Flex Days + holiday closure
  • Remote-first environment + coworking support + yearly all hands retreat
  • Access to coaching & growth programs
  • Parental top-up & leave policies
  • Comprehensive health benefits
  • Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development

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