CrossMedia Inc.

• Assist with the development and implement comprehensive SEM strategies to meet client objectives. • Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM). • Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms. • Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns. • Utilize strong analytical skills to interpret overall search performance metrics and trends. • Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization. • Implement A/B testing strategies to continuously improve ad performance and ROI. • Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills. • Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance

• We are seeking a Buyer, Integrated Investment for a full time temporary role to run through August (benefits eligible). • The Buyer oversees tactical planning, execution and reporting of campaigns. • They utilize their knowledge of the media marketplace and media channels to brainstorm and ideate new activations and vendors for media campaigns. • A successful Buyer is resourceful, organized, and energetic throughout the planning process. • A strong communicator, you are comfortable in a fast-paced industry and handling multiple projects.

• Conduct structured interviews and working sessions with teams across Planning, Investment, Analytics, Ad Operations, Media Operations and Finance to map end-to-end workflows as they actually operate today • Create and maintain process documentation (swimlane diagrams, service blueprints, journey maps) that captures cross-functional handoffs, decision points, data dependencies, and pain points • Identify patterns across teams, where workflows converge, where they diverge for good reasons, and where divergence is just accumulated drift • Build and sustain trusted relationships with functional leads and practitioners so that discovery is collaborative, not extractive • Translate workflow insights into well-structured product requirements, user stories, acceptance criteria, and functional specifications that a development team can build from • Partner with the XMOS Product Owner to prioritize the portal backlog based on user impact, technical feasibility, and strategic alignment • Validate requirements with the practitioners who surfaced them, close the loop so teams see their input reflected in what gets built • Maintain a living requirements repository that evolves as workflows change and new clients onboard • Maintain defined touchpoints with the Foundational Data workstream to ensure portal requirements account for data availability, taxonomy standards, and infrastructure timelines • Coordinate with the AI & Automation workstream to identify workflows ripe for automation and ensure the portal surfaces AI-driven capabilities where they create the most value • Serve as the workflow context expert that both adjacent workstreams can draw on — you hold the map of how the business operates, which is essential context for infrastructure and automation decisions • Define and track adoption metrics for portal features post-launch — usage patterns, friction points, feature engagement • Use data to validate whether what was built actually solved the problem that was discovered, close the feedback loop between discovery and delivery • Identify underutilized capabilities and work with the Product Owner to determine whether the gap is awareness, usability, or fit

• We’re seeking a Business Intelligence Analyst, a role that combines strong technical expertise with strategic thinking and a deep understanding of how data drives business decisions. • The ideal candidate is comfortable owning projects end-to-end — from translating business questions into data requirements to delivering polished, executive-ready dashboards and insights. • You should be highly analytical and detail-oriented, with the ability to manage multiple high-priority initiatives simultaneously. • You must be confident working with complex, multi-source datasets and capable of identifying discrepancies, troubleshooting issues, and ensuring data integrity. • Communicate findings clearly to non-technical stakeholders, translating data into actionable recommendations. • In a media and marketing analytics environment, looking for someone who understands campaign performance metrics, audience measurement, and cross-channel reporting. • You should have experience building client-facing dashboards and be comfortable operating in fast-paced, deadline-driven settings where accuracy and presentation quality are critical.

• Translate media strategies into actionable investment plans aligned with client goals and audience insights • Review and fine tune media plan recommendations for Director review • Review and approve buys, authorizations, and placements created by junior team members • Ensure all campaigns are executed on time, within budget, and in accordance with client expectations • Manage the tactical mix of media channels (e.g., Linear TV, CTV, Digital, Audio, OOH, Social, Programmatic, Influencer, Content, Experiential) depending on campaign needs • Work with the Planning, Analytics and Biddable team to ensure investments are data-informed and measurable • Serve as a day-to-day junior-level client contact for all campaign-related issues, optimizations, and strategic discussions • Lead relevant client presentations and status meetings, articulating campaign performance, investment decisions, and recommendations • Troubleshoot any campaign issues and provide timely resolutions and updates • Partner with Planning Teams to align media investment with brand objectives and business KPIs • Build and maintain strong relationships with media vendors and platforms • Lead negotiations for optimal rates, value-adds, sponsorships, and inventory packages • Stay updated on market conditions, media trends, and opportunities for innovation or test-and-learn campaigns • Evaluate vendor proposals and recommend new partners or platforms to test • Oversee and guide the creation of reporting deliverables by junior team members • Analyze campaign performance data and extract actionable insights • Lead post-campaign analyses and work with analytics teams to measure ROI, efficiency, and engagement • Present learnings and optimization plans to internal stakeholders • Ensure financial accuracy and timeliness in billing, invoicing, and reconciliation processes • Track and manage campaign budgets, pacing, and forecasts • Maintain internal documentation and ensure compliance with agency processes and client contracts (Investment Trackers, Pacing, Dashboards, etc) • Supervise and mentor a team of Assistants and Buyers, providing guidance, feedback, and performance evaluations • Oversee day-to-day responsibilities of junior staff, ensuring quality control, timeline adherence, and best practices • Foster a collaborative, inclusive, and growth-oriented team culture • Participate in training new team and department members. • Act as a resource for problem-solving, workload balancing, and process improvement

• We are hiring a Director, Integrated Investment in a full time temporary role through June (benefits eligible). • Responsible for delivering a level of innovation and excellence in work. • Oversight of client media investment oversight across various channels including Video/CTV, Display, Local TV/Audio, OOH/Print, Ad Ops, Programmatic, Search, and Social. • Engagement in Enterprise Partnership Program (EPP). • Lead Agency Negotiator, Client voice & potential New Business. • Consummate communicator Client, Account team and Investment Leadership. • Focus on leading the One Marketplace team across direct buys, biddable, offline, procurement. • Provide strategic leadership based on an in-depth understanding of each clients’ business, their target consumer and unique category dynamics. • Participation in teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams.

• Oversee and lead the development and implementation of comprehensive paid search strategies to meet client objectives. • Execute and optimize a variety of media tactics, such as Search Engine Marketing (SEM), Google PMAX, Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns. (Hands on keyboard) • Manage monthly and daily spend activities for assigned clients, preferably handling six-figure monthly budgets or higher. • Lead regular status update calls with clients to review performance and discuss optimization strategies. • Plan, coordinate, and administer numerous presentations for managed accounts, providing detailed insights and strategic recommendations. • Communicate key performance trends to account leads and clients effectively, ensuring transparency and clarity. • Collaborate with various internal and external stakeholders to ensure cohesive and effective campaign execution. • Provide leadership and mentorship to junior team members, fostering a collaborative and growth-oriented team environment. • Demonstrate strong organizational skills to balance tight deadlines, manage multiple projects, and navigate challenges effectively. • Proactively identify opportunities for account and process improvement and efficiency within current strategy and tactics. • Develop and implement testing strategies to continuously improve ad performance and client ROI.

• We are searching for our next Director, Programmatic Media, to join our One Marketplace team, in a full time temporary role from March through June. • This is a fantastic opportunity for someone who enjoys the technical side of campaign planning and considers themselves a resourceful and curious problem solver. • Analytical skills, both the ability to interpret overall campaign performance (within and beyond KPIs) • Knowledge in the programmatic space to provide innovative and integrated strategies and recommendations to reach and surpass client goals. • Leadership: including leading day to day client operations, POV’s, management of Supervisors and team member. You know how to train team members ensuring best in class strategy and execution. • You know how to communicate with clients verbally, in written form and have strong presentation skills. • Entrepreneurial attitude: You’re excited at the idea of building the agency with new tools, ideas, and opportunities. • Cross channel integration: A passion for integrated strategy and execution, with a specific interest in biddable media. • You’re diligent and disciplined and comfortable in a casual and collaborative environment. Most importantly, you’re truly passionate about advertising and enjoy both teaching and learning about programmatic media.

• Works with clients to understand brand and implements social initiatives among paid social media advertising. • Utilizes social platforms natively (Facebook/IG, Twitter, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media. • Oversees day to day client operations, management of internal teams, thought leadership and POV development. • Assists with training and supervising internal teams to ensure best in class strategy and execution. • Brand strategy experience with the ability to translate that strategy into smart and sound paid social tactics • Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms) • Balancing and meeting deadlines and challenges with your strong organizational skills

• Seeking a Sr Business Intelligence Analyst for a full time (40 hours) 3 month temporary role. • This role combines strong technical expertise with strategic thinking and a deep understanding of how data drives business decisions. • The ideal candidate is comfortable owning projects end-to-end — from translating business questions into data requirements to delivering polished, executive-ready dashboards and insights. • They must be confident working with complex, multi-source datasets and capable of identifying discrepancies, troubleshooting issues, and ensuring data integrity. • They should be able to communicate findings clearly to non-technical stakeholders, translating data into actionable recommendations. • Looking for someone who understands campaign performance metrics, audience measurement, and cross-channel reporting. • They should have experience building client-facing dashboards and be comfortable operating in fast-paced, deadline-driven settings where accuracy and presentation quality are critical.