• Meet or exceed sales growth targets for Direct Rx business and other strategic targets such as premium lenses, coatings, dispensing tools and equipment, or key sales programs. • Segment territory using CRM Account Classification system and identifying key customer targets to increase territory sales. • Profile and evaluate each customer’s store operation, financial data, business model & profit drivers, and create value-based sales strategies that have positive financial impact on company. • Conduct and prepare pre-call planning and call objectives and anticipate likely objections; understand motivations and establish a relationship as a trusted advisor / consultant. • Lead sales conversation with ECPs by challenging and persuading them to change behavior. • Build agreement at each point in the sales process, remove barriers and close the deal. • Create innovative tactical and strategic approaches to meet and exceed business objectives when faced with an obstacle or a customer concern. • Treat territory as own franchise by creating and executing territory plan to achieve goals; consider required investment and financial impact in developing customer strategies. • Increase sales by effectively communicating the advantages and benefits of Carl Zeiss Vision products and services to Eye Care Professionals. • Support and implement national marketing plans, utilizing digital tools and apps. • Schedule, plan, develop and conduct on-site individual, group and office training and educational seminars to increase demand for Carl Zeiss Vision labs, lenses, and dispensing tools. • Maximize and execute customer marketing programs to accomplish goals and objectives. • Establish a positive, productive and collaborate working relationship with Carl Zeiss Vision employees and colleagues. • Operate with the highest ethical standard during every customer interaction and in alignment with Carl Zeiss philosophies and leadership principles. • Input accurate and timely reports via Salesforce.com. • Efficiently manage travel cost and leverage smart spending techniques. • Prepare and submit timely expense reports.

• Prospecting within an assigned territory to uncover new business opportunities • Directing leads into the appropriate conversion path while increasing pipeline velocity • Qualifying prospective customers and marketing leads within an assigned region • Focus on key marketing and sales initiatives to drive business growth • Close collaboration with field sales and marketing teams

• Research target accounts, merchants, and key decision-makers to identify new business opportunities. • Generate and qualify leads through outbound prospecting via phone, email, LinkedIn, and other sales channels. • Build, maintain, and manage a healthy pipeline of prospective merchants and business clients. • Schedule and coordinate discovery meetings and sales conversations for senior sales stakeholders. • Engage prospects to understand their business needs, payment challenges, and operational requirements. • Support Business Development Managers throughout the sales cycle, including presentations, proposals, negotiations, and onboarding activities. • Maintain accurate CRM records, update opportunity stages, and track all sales activities and prospect interactions. • Monitor pipeline performance and provide regular reporting on prospect engagement and sales progress. • Develop and nurture relationships with merchants, business owners, and enterprise-level decision-makers. • Represent the company at international fintech conferences, trade shows, and networking events. • Generate new business opportunities through industry events, partnerships, and professional networking. • Collaborate closely with internal teams to ensure a seamless customer experience from prospecting through onboarding. • Stay informed on fintech, payments, merchant services, and industry trends to effectively position solutions in the market. • Consistently achieve or exceed prospecting, lead generation, and sales activity targets.

• Review solicitation documents, Requests for Proposal (RFPs), Requests for Quotation (RFQs), Requests for Information (RFIs), and other bid requests to determine proposal requirements and response strategies. • Organize, coordinate, and lead proposal teams consisting of internal personnel, subject matter experts, subcontractors, and teaming partners. • Develop proposal schedules, outlines, compliance matrices, and submission plans to ensure timely delivery of high-quality proposals. • Manage proposal development activities from kickoff through final production and submission. • Coach and guide contributors on persuasive proposal writing, compliance requirements, and proposal best practices. • Ensure all proposal content is accurate, compliant, compelling, and aligned with customer requirements. • Serve as the primary interface between proposal teams, corporate leadership, teaming partners, and stakeholders throughout the proposal process. • Identify proposal risks, challenges, and resource constraints and develop mitigation strategies. • Coordinate color team reviews and incorporate feedback into final proposal submissions. • Support continuous improvement of proposal processes, templates, tools, and best practices. • Maintain proposal documentation and support business development initiatives as needed.