Role Description As a Working Student Marketing DACH, you will support the planning and execution of marketing campaigns, content, and go-to-market initiatives across the DACH region. You will gain hands-on experience across a broad range of marketing activities while contributing to projects that drive business growth. Working closely with Marketing, Sales, Customer Success, and our global teams, you will play an active role in delivering impactful initiatives while building valuable experience in a fast-paced B2B SaaS environment. A few words about the team Our Marketing team is the creative and strategic engine behind Appinio’s growth. We are a small, international team that values collaboration, curiosity, and a good sense of humor - memes and pet pics included, and you will work closely with the Marketing Lead DACH while being embedded in the wider marketing team. What you’ll be doing - Contribute to content creation across channels, including blog articles, social media posts, and email campaigns, leveraging AI tools in a thoughtful and effective way. - Maintain and update website content using CMS tools like HubSpot. - Own and manage parts of the monthly marketing newsletter, including content coordination, setup, sending, and performance tracking. - Assist in the preparation and execution of marketing reports and studies in close collaboration with our Research team, including questionnaire setup, data preparation, and creation of result overviews. - Support PR activities such as drafting press materials, researching relevant journalists, and tracking coverage. - Help localize global marketing and product content for the DACH market, including adapting presentations and sales materials. - Contribute to content management and sales enablement by organizing and maintaining marketing assets for cross-functional use. - Support CRM management in HubSpot, including data hygiene and database maintenance. - Assist in the planning and execution of marketing events (e.g. webinars, roundtables, trade fairs), including coordination, logistics, and follow-ups. Qualifications - You are currently enrolled in a degree program in Marketing, Business, Communications, or a related field, with at least one year remaining in your studies. - You are highly fluent in both German and English, with excellent written and verbal communication skills. - You are available to work 15-20 hours per week, with flexibility around exam periods or similar. - You have a strong interest in B2B marketing and SaaS environments. - You are proactive, hands-on, and eager to learn by doing. - You are structured, detail-oriented, and reliable in your work. - You are comfortable using digital tools; experience with HubSpot, CMS platforms, AI tools, or similar solutions is a plus. Benefits - All the hardware you need and your own MacBook. - Subsidised Urban Sports Club or ClassPass membership based on location. Additional role details - This is a fully remote position open to candidates based in Germany. - This role will report directly to our Marketing Lead DACH. Our interview process - Screening Call with Marketing Lead DACH. - Case Study interview with Marketing Lead(s). - Offer. Kind reminder: Please ensure that your application is submitted in English. This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm. Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Please read our privacy policy here. Learn more about us: appinio.com, LinkedIn, Xing, Kununu, Instagram.

• Own the Vetera DACH go-to-market plan from positioning through launch execution, working cross-functionally with product, sales, and customer success • Plan and execute integrated marketing campaigns across email, organic social, partner channels, and offline programs, working with performance marketing on paid • Lead product marketing for Vetera, including positioning, messaging, competitive intelligence, launch assets, and customer-facing collateral • Build and run customer communications, including lifecycle programs, release announcements, and retention initiatives in German and English • Partner with the DACH sales team to deliver enablement materials, playbooks, battle cards, and competitive resources that move pipeline and win rates • Plan and execute the Vetera event calendar across DACH, including industry trade shows, customer events, and webinars • Manage agency, freelance, and consultant relationships where needed to extend capacity • Track and report on marketing performance, tying activity back to pipeline, retention, and revenue outcomes

• Own the strategy and execution of B2B2C marketing programs. • Develop industry-specific resources organized by clinical model, service, and population. • Train and enable client-facing teams to use self-service toolkits and reporting. • Serve as a marketing subject matter expert for select large and high-priority clients. • Own patient-facing content strategy across web, blog, social, and video. • Partner closely with in-house creative teams to develop high-quality, on-brand assets. • Build and maintain a test-and-learn program across engagement marketing programs. • Drive measurable outcomes across the function, including toolkit adoption and client-specific member engagement targets. • Lead and develop a team of three marketers.

• Lead regional marketing strategy, go‑to‑market planning, and lifecycle management for Critical Care CRRT products across APAC • Drive launch excellence, portfolio optimization, and therapy adoption acceleration in close partnership with Global and country teams • Analyze market trends, customer insights, and competitive landscape to inform regional strategy and execution priorities • Guide country teams on prioritization, execution standards, and best‑practice sharing to ensure consistent implementation of regional CRRT strategies across APAC • Support regional marketing governance, including coordination with Medical, Regulatory, and Commercial Excellence teams to ensure compliant, effective, and timely portfolio execution • Lead regional pricing, positioning, and value‑story alignment for CRRT products to ensure consistency with clinical value and market access dynamics across APAC • Coordinate regional input into global portfolio strategy, including pipeline prioritization, product enhancements, and lifecycle decisions based on APAC market needs • Champion regional best‑practice sharing on CRRT adoption, including account segmentation, therapy protocols, and Center of Excellence development • Partner with Digital Enterprise for successful launch and adoption of Acute digital solutions • Lead regional marketing communication strategy and key message alignment for the Acute portfolio working with GSM • Oversee content localization, omnichannel campaign execution, and advertising & promotional regulatory review across APAC markets • Collaborate with internal teams and external agencies to deliver compliant, high‑impact marketing materials and educational programs • Oversee campaign performance tracking and KPI reporting at regional level, leveraging insights to optimize messaging, channel mix, and investment effectiveness • Ensure strong cross‑functional alignment (Medical, Legal, Regulatory, Digital, Global, GSM etc.) throughout campaign and content development to support compliant and efficient execution • Develop regional communication frameworks that clearly articulate clinical, economic, and operational value of Acute solutions to diverse stakeholder groups (HCPs, hospital leadership, payers) • Ensure alignment between product strategy, digital initiatives, and communication plans to deliver a cohesive omnichannel customer experience across APAC • Support strategic regional initiatives such as speaker programs, regional campaigns, and flagship events to strengthen thought leadership and brand credibility in Acute care • Serve Subject Matter Expert (SME) for business platforms such as the Monday.com for APAC Marketing, driving standardized usage, governance, and best practices across the region • Drives regional growth strategy for Vantive’s Acute business in APAC, building on an established ~USD 300M presence within a ~USD 600M market and supporting sustained year‑on‑year growth ambitions (~8%) • Operates with significant autonomy within agreed objectives, policies, and budgets, partnering closely with the manager to prioritize regional initiatives aligned to strategic goals • Accountable for agreed regional KPIs, including growth objectives, therapy adoption, launch effectiveness, and marketing execution performance • Leads in a complex and ambiguous APAC environment, navigating diverse healthcare systems, market access models, regulatory requirements, and therapy positioning • Operates effectively across a culturally and geographically diverse region, working across multiple APAC countries, time zones, and business practices