Title: Creative Strategy Director, Consumer Marketing Location: NYC Job Description: time type Full time job requisition id Job_Req_53336 Job Description : We are seeking a Creative Strategy Director, to serve as a key connector between consumer marketing objectives and creative execution. In this role, you will help ensure that marketing goals are translated into clear, effective, and high-quality creative output across channels. You will partner closely with marketing and creative teams to develop creative briefs, refine messaging, and support the delivery of work that is aligned to business objectives and the New York Post brand standards. You will work very closely with the VP to ensure solid execution of all marketing initiatives. Key Responsibilities: Creative Brief Development ● Translate marketing objectives into structured and actionable creative briefs ● Define key messaging direction, audience insights, and creative guidance to support execution ● Ensure briefs clearly articulate goals, audience needs, and success criteria Messaging & Copy Development ● Develop, write, and refine copy for consumer marketing materials including digital ads, email campaigns, landing pages, and direct mail ● Ensure messaging is clear, consistent, customer-focused, and aligned with brand voice ● Adapt tone and messaging for different channels and audiences while maintaining coherence Creative Review & Quality Assurance ● Review creative outputs to ensure alignment with approved briefs and brand standards ● Provide structured feedback focused on clarity, effectiveness, and alignment with objectives ● Support continuous improvement of creative quality and consistency across deliverables Testing & Optimization ● Partner with marketing and analytics teams to support A/B testing of creative concepts and messaging ● Contribute to identifying opportunities for performance improvement based on results and insights Brand Consistency ● Support consistency of brand voice and messaging across consumer touchpoints and channels ● Ensure alignment between digital, print, CRM, and other marketing communications Requirements: ● 5–10+ years of experience in creative strategy, copywriting, brand strategy, marketing, advertising, or related disciplines ● Experience working in or with in-house creative teams, agencies, or integrated marketing environments ● Demonstrated experience developing creative briefs and guiding creative execution ● Strong ability to translate business and marketing goals into creative direction ● Excellent written communication and copywriting skills ● Familiarity with consumer marketing principles and audience segmentation ● Understanding of performance marketing concepts such as conversion optimization and campaign testing ● Ability to provide structured, actionable feedback on creative work ● Strong collaboration and communication skills across cross-functional teams Preferred Qualifications: ● Experience in direct response marketing or performance-driven campaigns ● Familiarity with digital marketing channels, including paid media, CRM, and social platforms ● Experience working with in-house studios or creative production teams Note: This role will adhere to a hybrid work model (subject to change as business needs evolve). Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations. Base Pay Range: 145,000 - 160,000 + Bonus We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

• Develop and manage digital marketing campaigns targeting EMEA healthcare markets • Create and localize content for social media, email marketing, website, and digital channels to engage diverse EMEA audiences • Collaborate with creative teams to produce culturally relevant and compliant visuals and messaging • Manage website updates and SEO optimized content for EMEA markets • Analyze campaign performance and adjust strategies based on metrics and market insights • Support event marketing efforts including conferences, webinars, and health industry events within EMEA • Coordinate with sales and product teams to ensure consistent messaging and lead generation efforts

Execute and optimize marketing campaigns using Adobe Marketo Engage, collaborate with global teams for campaign localization, implement A/B testing strategies, and track campaign metrics for continuous improvement.

Title: Senior Manager, Consumer Marketing (Newsletters & Apps) Location: NYC - 1211 Ave of the Americas Full time Job Description: Job Description : We are seeking a Senior Manager, Consumer Marketing – Newsletters, Memberships & Apps to lead audience growth, engagement, and retention strategies across our newsletter portfolio, free membership offerings, and suite of mobile applications. This role will be responsible for driving subscriber acquisition and lifecycle marketing initiatives that scale high-quality audiences while maintaining strong engagement and retention performance. You will partner closely with editorial, creative, product, analytics, and external partners to execute data-informed growth strategies across paid, owned, earned, and partnership channels. The ideal candidate combines performance marketing expertise, strong analytical capabilities, and cross-functional collaboration skills with a passion for media, audience growth, and consumer engagement. Key Responsibilities: Growth Strategy & Audience Acquisition ● Develop and execute full-funnel growth strategies to drive acquisition for newsletters, membership offerings, and mobile apps ● Manage a balanced channel mix across paid and organic acquisition tactics, including digital advertising, owned platforms, partnerships, and referral programs ● Identify new opportunities to scale qualified audiences while maintaining efficiency and engagement quality Paid Media Planning & Optimization ● Plan, execute, and optimize acquisition campaigns across channels such as Meta, LinkedIn, search engine marketing, sponsored newsletters, and other relevant platforms ● Manage budgets, pacing, and performance against key growth targets ● Partner with external agencies, consultants, or vendors as needed to support campaign execution and scale Creative Campaign Development ● Collaborate with internal creative and marketing partners to develop effective campaign concepts and assets ● Write creative briefs that clearly define campaign goals, audiences, messaging, and performance objectives ● Ensure creative assets align with brand standards and are optimized for channel performance Partnership Marketing ● Develop and manage strategic partnerships that support audience acquisition, awareness, and engagement goals ● Identify opportunities for co-marketing, list growth, referral exchanges, and other mutually beneficial initiatives ● Track performance and optimize partnership outcomes over time Referral & Organic Growth Programs ● Lead referral and advocacy programs designed to encourage existing users and subscribers to share products with new audiences ● Manage referral tools, incentives, and testing strategies to increase word-of-mouth growth Performance Analysis & Reporting ● Analyze campaign and channel performance to identify trends, opportunities, and areas for improvement ● Use data and testing insights to refine targeting, messaging, creative, and lifecycle strategies ● Present recommendations and results to internal stakeholders on a regular basis Lifecycle Marketing & Retention ● Own post-signup engagement strategies, including onboarding and automated lifecycle journeys ● Optimize welcome series, re-engagement flows, and retention campaigns to improve long-term engagement and audience value ● Partner with editorial and product teams to support ongoing audience engagement initiatives Cross-Functional Collaboration ● Work closely with editorial, product, analytics, creative, and business teams to align marketing initiatives with broader company priorities ● Support integrated planning across channels and departments to maximize growth opportunities ● Partner with editorial to align content with audience needs. ● Work with ad sales to execute sponsorships and campaigns. Requirements: ● 5+ years of experience in digital marketing, growth marketing, lifecycle marketing, or audience development ● Experience managing acquisition and retention campaigns across multiple digital channels ● Background in media, publishing, subscription, app-based, or consumer-facing businesses preferred ● Strong knowledge of paid media platforms, campaign optimization, and performance marketing principles ● Experience with analytics platforms such as Google Analytics, Looker, Tableau, or similar tools ● Familiarity with email service providers (ESPs), CRM systems, and marketing automation platforms ● Ability to translate performance data into actionable recommendations ● Strong project management and organizational skills ● Excellent written and verbal communication skills Preferred Qualifications: ● Experience with newsletter growth, app user acquisition, and direct response marketing ● Familiarity with referral marketing platforms and lifecycle testing strategies ● Experience working with editorial or content-driven organizations ● Understanding of subscription or membership business models Note: This role will adhere to a hybrid work model (subject to change as business needs evolve). Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations. Base Pay Range: 110,000 - 120,000 + Bonus We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.