• Lead regional marketing strategy, go‑to‑market planning, and lifecycle management for Critical Care CRRT products across APAC • Drive launch excellence, portfolio optimization, and therapy adoption acceleration in close partnership with Global and country teams • Analyze market trends, customer insights, and competitive landscape to inform regional strategy and execution priorities • Guide country teams on prioritization, execution standards, and best‑practice sharing to ensure consistent implementation of regional CRRT strategies across APAC • Support regional marketing governance, including coordination with Medical, Regulatory, and Commercial Excellence teams to ensure compliant, effective, and timely portfolio execution • Lead regional pricing, positioning, and value‑story alignment for CRRT products to ensure consistency with clinical value and market access dynamics across APAC • Coordinate regional input into global portfolio strategy, including pipeline prioritization, product enhancements, and lifecycle decisions based on APAC market needs • Champion regional best‑practice sharing on CRRT adoption, including account segmentation, therapy protocols, and Center of Excellence development • Partner with Digital Enterprise for successful launch and adoption of Acute digital solutions • Lead regional marketing communication strategy and key message alignment for the Acute portfolio working with GSM • Oversee content localization, omnichannel campaign execution, and advertising & promotional regulatory review across APAC markets • Collaborate with internal teams and external agencies to deliver compliant, high‑impact marketing materials and educational programs • Oversee campaign performance tracking and KPI reporting at regional level, leveraging insights to optimize messaging, channel mix, and investment effectiveness • Ensure strong cross‑functional alignment (Medical, Legal, Regulatory, Digital, Global, GSM etc.) throughout campaign and content development to support compliant and efficient execution • Develop regional communication frameworks that clearly articulate clinical, economic, and operational value of Acute solutions to diverse stakeholder groups (HCPs, hospital leadership, payers) • Ensure alignment between product strategy, digital initiatives, and communication plans to deliver a cohesive omnichannel customer experience across APAC • Support strategic regional initiatives such as speaker programs, regional campaigns, and flagship events to strengthen thought leadership and brand credibility in Acute care • Serve Subject Matter Expert (SME) for business platforms such as the Monday.com for APAC Marketing, driving standardized usage, governance, and best practices across the region • Drives regional growth strategy for Vantive’s Acute business in APAC, building on an established ~USD 300M presence within a ~USD 600M market and supporting sustained year‑on‑year growth ambitions (~8%) • Operates with significant autonomy within agreed objectives, policies, and budgets, partnering closely with the manager to prioritize regional initiatives aligned to strategic goals • Accountable for agreed regional KPIs, including growth objectives, therapy adoption, launch effectiveness, and marketing execution performance • Leads in a complex and ambiguous APAC environment, navigating diverse healthcare systems, market access models, regulatory requirements, and therapy positioning • Operates effectively across a culturally and geographically diverse region, working across multiple APAC countries, time zones, and business practices

Title: Creative Strategy Director, Consumer Marketing Location: NYC Job Description: time type Full time job requisition id Job_Req_53336 Job Description : We are seeking a Creative Strategy Director, to serve as a key connector between consumer marketing objectives and creative execution. In this role, you will help ensure that marketing goals are translated into clear, effective, and high-quality creative output across channels. You will partner closely with marketing and creative teams to develop creative briefs, refine messaging, and support the delivery of work that is aligned to business objectives and the New York Post brand standards. You will work very closely with the VP to ensure solid execution of all marketing initiatives. Key Responsibilities: Creative Brief Development ● Translate marketing objectives into structured and actionable creative briefs ● Define key messaging direction, audience insights, and creative guidance to support execution ● Ensure briefs clearly articulate goals, audience needs, and success criteria Messaging & Copy Development ● Develop, write, and refine copy for consumer marketing materials including digital ads, email campaigns, landing pages, and direct mail ● Ensure messaging is clear, consistent, customer-focused, and aligned with brand voice ● Adapt tone and messaging for different channels and audiences while maintaining coherence Creative Review & Quality Assurance ● Review creative outputs to ensure alignment with approved briefs and brand standards ● Provide structured feedback focused on clarity, effectiveness, and alignment with objectives ● Support continuous improvement of creative quality and consistency across deliverables Testing & Optimization ● Partner with marketing and analytics teams to support A/B testing of creative concepts and messaging ● Contribute to identifying opportunities for performance improvement based on results and insights Brand Consistency ● Support consistency of brand voice and messaging across consumer touchpoints and channels ● Ensure alignment between digital, print, CRM, and other marketing communications Requirements: ● 5–10+ years of experience in creative strategy, copywriting, brand strategy, marketing, advertising, or related disciplines ● Experience working in or with in-house creative teams, agencies, or integrated marketing environments ● Demonstrated experience developing creative briefs and guiding creative execution ● Strong ability to translate business and marketing goals into creative direction ● Excellent written communication and copywriting skills ● Familiarity with consumer marketing principles and audience segmentation ● Understanding of performance marketing concepts such as conversion optimization and campaign testing ● Ability to provide structured, actionable feedback on creative work ● Strong collaboration and communication skills across cross-functional teams Preferred Qualifications: ● Experience in direct response marketing or performance-driven campaigns ● Familiarity with digital marketing channels, including paid media, CRM, and social platforms ● Experience working with in-house studios or creative production teams Note: This role will adhere to a hybrid work model (subject to change as business needs evolve). Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations. Base Pay Range: 145,000 - 160,000 + Bonus We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

• Develop and manage digital marketing campaigns targeting EMEA healthcare markets • Create and localize content for social media, email marketing, website, and digital channels to engage diverse EMEA audiences • Collaborate with creative teams to produce culturally relevant and compliant visuals and messaging • Manage website updates and SEO optimized content for EMEA markets • Analyze campaign performance and adjust strategies based on metrics and market insights • Support event marketing efforts including conferences, webinars, and health industry events within EMEA • Coordinate with sales and product teams to ensure consistent messaging and lead generation efforts

Execute and optimize marketing campaigns using Adobe Marketo Engage, collaborate with global teams for campaign localization, implement A/B testing strategies, and track campaign metrics for continuous improvement.