• Develop and implement the enterprise marketing analytics vision and roadmap to optimize investment performance across paid, owned, and earned media • Build scalable frameworks for campaign measurement, attribution, learning agendas, and continuous optimization • Partner with Finance and Brand to establish ROI models that link marketing outcomes directly to business impact — pipeline, revenue, retention • Own performance reporting infrastructure: dashboards, executive scorecards, and KPI frameworks across all marketing functions • Enhance digital infrastructure and integrations to unify data across the Martech stack — including Salesforce, Snowflake, 6sense, Adobe, and emerging AI platforms • Lead the AI & Insights pillar in partnership with the team, supporting intelligent workflow automation and agentic marketing capabilities • Oversee the Lead Flow & Systems pillar — driving end-to-end lead flow, sleep flow, renewal workflows, and system integrations in partnership with CS • Establish and maintain a lead scoring model that drives smarter pipeline prioritization and upload decisions • Champion an AI-native, test-and-learn mindset across the marketing organization — driving agility, accountability, and innovation • Support the development and scaling of agentic marketing workflows, including campaign optimization, intent scoring, and automated reporting • Identify and pilot emerging AI and automation capabilities that accelerate growth and reduce manual effort

• Own the planning, and execution of the company’s webinar and CLE program from concept through post-event follow-up • Partner with business leaders and subject matter experts to identify timely, relevant webinar and CLE topics aligned to client interests and business priorities • Collaborate with presenters to shape, refine, and organize presentation materials for clarity, quality, and audience engagement • Manage all event logistics including timelines, registrations, speaker coordination, rehearsal scheduling, attendee communications, polling/Q&A setup, and day-of production oversight • Lead post-event marketing activities including on-demand promotion, nurture workflows, reporting, and content repurposing • Monitor webinar and CLE program performance, with a strong focus on MQL generation, pipeline contribution, engagement metrics, and continuous optimization • Ensure continuing education accreditation requirements and documentation processes are executed accurately and on time • Serve as strategic marketing partner to key customer-facing initiatives, including the Client Advisory Board, executive roundtables, client programs, targeted account-based campaigns, direct mail/gifting initiatives, and other relationship-building efforts designed to strengthen customer engagement and support business growth • Support customer-facing marketing initiatives designed to strengthen client engagement, retention, and relationship growth • Partner cross-functionally with business development, sales, digital marketing, and subject matter experts to align customer programs with broader business objectives • Collaborate with digital and operations teams to ensure webinar, CLE, and customer marketing campaigns are effectively integrated into marketing automation and CRM systems • Maintain high standards for quality assurance, accuracy, and brand consistency across all program materials and communications.

• Oversee all executional aspects of program development: strategy, creative development, production, budgeting, and measurement. • Build and maintain strong relationships with clients, vendors, and internal teams. • Lead client presentations, meetings, and training sessions with clarity and professionalism. • Communicate effectively and provide clear, actionable feedback to internal teams. • Translate client feedback into well-informed strategic and tactical direction. • Contribute thought leadership and strategic recommendations that support client goals. • Solve problems proactively with effective, efficient solutions. • Assess and improve agency workflows and processes for better outcomes. • Manage day-to-day client communications, campaign tracking, and budget reporting.

• You own the programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, intent-based routing, and partnership channel conversion. • Working with product usage signals and propensity model outputs, you'll identify expansion-ready accounts and activate lifecycle and account management plays for high-propensity tiers. • From trial activation and onboarding through early retention—activation rate and early churn are your metrics. You also own Lead → SQL conversion through lifecycle personalization and segmentation. • Structured tests with documented hypotheses and results. Not just subject lines—program logic, timing, audience strategy, and channel mix. • Identify and use AI-powered tools to automatically detect friction points and hidden customer segments. Employ generative AI and dynamic content blocks to tailor messaging and educational assets per customer profile. • In partnership with product, operations, and marketing teams to help prospects and customers fully realize the value of Pilot’s solutions.