• You own the programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, intent-based routing, and partnership channel conversion. • Working with product usage signals and propensity model outputs, you'll identify expansion-ready accounts and activate lifecycle and account management plays for high-propensity tiers. • From trial activation and onboarding through early retention—activation rate and early churn are your metrics. You also own Lead → SQL conversion through lifecycle personalization and segmentation. • Structured tests with documented hypotheses and results. Not just subject lines—program logic, timing, audience strategy, and channel mix. • Identify and use AI-powered tools to automatically detect friction points and hidden customer segments. Employ generative AI and dynamic content blocks to tailor messaging and educational assets per customer profile. • In partnership with product, operations, and marketing teams to help prospects and customers fully realize the value of Pilot’s solutions.

• Execute day-to-day social media activities, including content scheduling, publishing, monitoring, engagement, and reporting. • Draft and publish blog posts, marketing emails, newsletters, and other digital content aligned with brand voice and campaign objectives. • Support integrated marketing campaigns, product launches, and promotional activities across multiple channels. • Monitor social media engagement, coordinating with internal teams when additional context or support is needed. • Maintain editorial and campaign calendars to ensure timely delivery of marketing activities. • Track and report on performance metrics, identifying trends and optimization opportunities. • Support email marketing and automation activities, including list management, campaign setup, and workflow maintenance. • Assist with customer surveys and feedback collection to inform marketing and product insights. • Coordinate with internal teams and external vendors to support campaign execution and content development. • Ensure marketing materials align with brand standards and messaging guidelines. • Support ad hoc marketing and communications projects as needed.

• Assist in building email campaigns, landing pages, social media posts, ad creative, and other assets. • Coordinate reviews, feedback loops, and revisions across design, content, product, and legal teams. • Maintain a central marketing calendar with deliverables, dependencies, and deadlines. • Version control and file management (e.g. naming conventions, asset libraries, backups). • Track progress via project management tools (Asana, Trello, Jira, etc.). • Communicate briefs, timelines, specs, and approvals with event vendors. • Follow up on deliverables and escalate as needed. • Coordinate logistics: venue, caterers, audio/visual, travel, registrations, materials, swag. • Support webinar setup (platform, invites, technical run-throughs), follow-ups, and reporting. • Ensure UTM tagging, campaign tracking setup, and consistent naming conventions. • Assist in performance reporting and variance analysis. • Process purchase orders (POs), invoices, reimbursements, and expense tracking. • Maintain vendor/contact databases, mailing lists, and marketing collateral inventories.

• Execute day-to-day social media activities, including content scheduling, publishing, monitoring, engagement, and reporting. • Draft and publish blog posts, marketing emails, newsletters, and other digital content aligned with brand voice and campaign objectives. • Support integrated marketing campaigns, product launches, and promotional activities across multiple channels. • Monitor social media engagement, coordinating with internal teams when additional context or support is needed. • Maintain editorial and campaign calendars to ensure timely delivery of marketing activities. • Track and report on performance metrics, identifying trends and optimization opportunities. • Support email marketing and automation activities, including list management, campaign setup, and workflow maintenance. • Assist with customer surveys and feedback collection to inform marketing and product insights. • Coordinate with internal teams and external vendors to support campaign execution and content development. • Ensure marketing materials align with brand standards and messaging guidelines. • Support ad hoc marketing and communications projects as needed.