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Pilot.com

Get your finances right with Pilot.

Senior Lifecycle Marketing Manager

Location

California

Posted

17 days ago

Salary

$127K - $215K / year

Seniority

Senior

Bachelor Degree7 yrs expEnglishSQL

Job Description

Senior Lifecycle Marketing Manager

Pilot.com

• You own the programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, intent-based routing, and partnership channel conversion. • Working with product usage signals and propensity model outputs, you'll identify expansion-ready accounts and activate lifecycle and account management plays for high-propensity tiers. • From trial activation and onboarding through early retention—activation rate and early churn are your metrics. You also own Lead → SQL conversion through lifecycle personalization and segmentation. • Structured tests with documented hypotheses and results. Not just subject lines—program logic, timing, audience strategy, and channel mix. • Identify and use AI-powered tools to automatically detect friction points and hidden customer segments. Employ generative AI and dynamic content blocks to tailor messaging and educational assets per customer profile. • In partnership with product, operations, and marketing teams to help prospects and customers fully realize the value of Pilot’s solutions.

Job Requirements

  • 7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally within a B2B SaaS or high-growth environment
  • Significant experience in Marketo. You build programs from scratch, not from templates
  • A track record of owning pipeline or revenue metrics
  • Proven track record of designing and executing successful lifecycle programs across multiple customer segments
  • A structured approach to experimentation with clear hypotheses, meaningful tests, learnings that roll forward
  • Skilled at analyzing customer data with the ability to translate cohort and funnel data into program decisions
  • Hands-on experience collaborating with cross-functional stakeholders (product, engineering, customer success, sales)
  • Working knowledge of Salesforce data models
  • Solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA)
  • Comfortable navigating a fast-paced, startup environment.

Benefits

  • Flexible vacation/time-off policy
  • All federal holidays are observed
  • Competitive benefits package including additional wellness benefits
  • Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
  • 401(k) plan

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