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Senior Lifecycle Marketing Manager
Location
California
Posted
17 days ago
Salary
$127K - $215K / year
Seniority
Senior
Job Description
Senior Lifecycle Marketing Manager
Pilot.com
• You own the programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, intent-based routing, and partnership channel conversion. • Working with product usage signals and propensity model outputs, you'll identify expansion-ready accounts and activate lifecycle and account management plays for high-propensity tiers. • From trial activation and onboarding through early retention—activation rate and early churn are your metrics. You also own Lead → SQL conversion through lifecycle personalization and segmentation. • Structured tests with documented hypotheses and results. Not just subject lines—program logic, timing, audience strategy, and channel mix. • Identify and use AI-powered tools to automatically detect friction points and hidden customer segments. Employ generative AI and dynamic content blocks to tailor messaging and educational assets per customer profile. • In partnership with product, operations, and marketing teams to help prospects and customers fully realize the value of Pilot’s solutions.
Job Requirements
- 7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally within a B2B SaaS or high-growth environment
- Significant experience in Marketo. You build programs from scratch, not from templates
- A track record of owning pipeline or revenue metrics
- Proven track record of designing and executing successful lifecycle programs across multiple customer segments
- A structured approach to experimentation with clear hypotheses, meaningful tests, learnings that roll forward
- Skilled at analyzing customer data with the ability to translate cohort and funnel data into program decisions
- Hands-on experience collaborating with cross-functional stakeholders (product, engineering, customer success, sales)
- Working knowledge of Salesforce data models
- Solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA)
- Comfortable navigating a fast-paced, startup environment.
Benefits
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including additional wellness benefits
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
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