• Own and manage the day-to-day performance of Paid Search campaigns for Koodo and Public, ensuring alignment with overall marketing and business goals • Develop and execute strategic Paid Search campaigns that drive performance, efficiency, and growth across multiple portfolios • Monitor, analyze, and optimize campaign performance using platforms like Google Ads, Search Ads 360, and analytics tools to improve KPIs such as ROAS, CPA, CTR, and conversion volume • Build and present regular performance reports and insights to internal stakeholders and external teams, with a focus on actionable recommendations • Manage budget allocations and pacing across campaigns, ensuring optimal use of spend and forecasting accuracy • Collaborate with cross-functional teams including the digital primes, creative, and analytics teams, to align campaign strategies with broader marketing initiatives • Identify and test new growth opportunities, features, and beta programs within Paid Search platforms, maintaining a forward-thinking approach • Lead keyword research, audience targeting, ad copy development, and bid strategy implementation, maintaining high-quality campaign hygiene • Provide strategic and tactical support within the Paid Search team as needed, stepping in during high-demand periods or special initiatives

• Own the website as a growth channel • Develop and execute SEO and GEO/AEO strategies • Lead technical SEO initiatives including schema markup and internal linking • Manage external agencies, developers, and freelancers • Build reporting frameworks that surface organic performance • Shape Albert's category leadership through content architecture • Operate as the internal authority on web strategy and AI search

• Manage a portfolio of founder-clients and their ongoing digital marketing project requests • Guide clients through available services and help them identify the best solutions for their business needs • Gather, clarify, and refine project briefs before work begins • Translate client requirements into actionable instructions for production teams • Coordinate project flow across websites, funnels, social media content, graphic design, online courses, and other deliverables • Monitor project progress, timelines, quality, and client satisfaction • Proactively identify and resolve blockers to keep projects moving • Manage scope, expectations, and delivery conversations with confidence • Review deliverables prior to client release to ensure alignment with project requirements • Contribute to improving systems, processes, and delivery standards as the business scales

Role Description The Digital Specialist is a strategic, customer-facing role responsible for driving digital transformation, digital sales growth, and eCommerce adoption across assigned FBM regions and customer portfolios. Reporting to the Director, Digital Product, this position serves as a subject matter expert and business partner to branch leadership, sales teams, and customers by promoting the adoption and utilization of FBM’s digital platforms, including MyFBM. This role combines consultative sales, digital product expertise, customer engagement, training, market analysis, and operational execution to increase digital revenue and strengthen customer relationships. Each Digital Specialist oversees and manages an assigned eCommerce portfolio, with direct responsibility for driving digital engagement, expanding customer utilization, identifying growth opportunities, and contributing measurable sales performance within their territory. The Digital Specialist operates with a high degree of autonomy and independent judgment while partnering cross-functionally with branch operations, sales leadership, marketing, customer service, and digital product teams. This role requires extensive travel throughout assigned regions to support branch initiatives, conduct customer meetings and trainings, lead adoption efforts, and execute in-market digital growth strategies. Qualifications - Bachelor’s degree in Business, Marketing, Sales, eCommerce, Communications, or related field preferred; equivalent combination of education and experience may be considered - 3+ years of experience in eCommerce, digital sales, business development, branch operations, customer success, sales enablement, or a related field preferred - Demonstrated ability to drive sales growth, influence adoption initiatives, and manage customer relationships - Strong business acumen with the ability to analyze trends, interpret data, and develop actionable strategies - Excellent presentation, communication, facilitation, and interpersonal skills - Ability to operate independently, prioritize multiple initiatives, and exercise sound judgment in a fast-paced environment - Comfortable leading trainings, customer meetings, branch presentations, and executive-level discussions - Strong customer service mindset with the ability to influence and coach sales and operations teams - Technology-forward mindset with experience adapting to evolving systems and digital tools - Creative thinker, problem solver, and self-starter with strong organizational and project management skills - Working knowledge of CRM systems, customer service operations, and branch operations - Strong understanding of digital commerce platforms, customer buying habits, and sales processes - Advanced knowledge of MyFBM and related digital tools preferred - Ability to travel extensively, including overnight travel, within assigned territories as business needs require Requirements - Drive customer awareness, activation, and adoption of FBM’s digital assets, resulting in increased digital sales and customer engagement - Manage and grow an assigned eCommerce portfolio, developing strategies to increase digital revenue, customer retention, and platform utilization - Partner with branch leadership and sales teams to identify opportunities for digital growth and improve customer buying experiences - Conduct consultative customer meetings to promote MyFBM capabilities and align digital solutions with customer business needs - Conduct in-market branch training sessions, sales representative training, customer onboarding, and product demonstrations - Lead in-branch, customer, and job site events focused on digital education, adoption, and sales growth - Cross-sell complementary product categories and digital capabilities to existing and prospective accounts - Analyze regional market trends, customer usage patterns, and adoption metrics to identify opportunities and recommend strategic improvements - Provide eCommerce-specific insights, reporting, and sales opportunities to Branch Managers, Sales Representatives, District Managers, and Regional Leadership - Travel extensively throughout assigned regions to support digital initiatives, customer engagement, implementation efforts, and sales development activities - Serve as the primary liaison between the MyFBM digital product team and field operations - Participate in user acceptance testing (UAT) and provide operational feedback on system enhancements and functionality - Assist with digital merchandising initiatives, content optimization, and digital product enhancements - Conduct voice-of-customer surveys and gather feedback to influence future digital product development and roadmap priorities - Conduct recurring meetings with Regional Vice Presidents, District Managers, Branch Leadership, and Local Digital Champions to review adoption progress and strategic priorities - Ensure regional branches deliver a high-quality customer experience related to digital products and services - Proactively address and resolve customer concerns, technical questions, and adoption barriers in a timely and professional manner - Train and coach branch personnel on digital tools, customer engagement strategies, and best practices for supporting digital customers - Support change management initiatives associated with digital transformation and operational process improvements - Maintain strong alignment with FBM brand standards and customer service expectations across all branch and customer interactions - Perform additional duties and strategic projects as assigned in support of eCommerce, digital transformation, and corporate growth initiatives - Collaborate cross-functionally with Sales, Operations, IT, Marketing, Customer Service, and Leadership teams to execute company objectives - Maintain current knowledge of industry trends, digital commerce technologies, customer buying behaviors, and competitive market conditions Benefits - Medical, Dental and Vision plans with leading national providers - Health Savings Account (HSA) / Flexible Spending Account (FSA) - Company Provided Basic Life and Accident Death & Dismemberment (AD&D) - Voluntary Life and Accidental Death & Dismemberment (AD&D) - Critical illness, Hospital Indemnity, Accident Coverage - Legal Insurance Plan - Paid Time Off (PTO) & Paid Company Holidays - 401(k) plan with generous company match