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Senior Manager, Strategic Events – Field Marketing
Location
United States
Posted
38 days ago
Salary
0
Seniority
Senior
Job Description
Senior Manager, Strategic Events – Field Marketing
Albert Invent
• Define and own Albert’s event strategy across executive roundtables, field programs, and strategic third-party conferences, making deliberate decisions about where to invest and where not to. • Build and manage an annual event calendar aligned to pipeline targets and company priorities, ensuring every event connects to a measurable business outcome. • Establish success metrics across pipeline generated, account engagement, and event ROI; use data and insights to continuously refine program performance and inform investment decisions. • Design and execute high-impact, small-format executive programs, including CTO roundtables and VIP dinners, with a focus on quality attendance and pipeline conversion, not volume. • Own end-to-end event execution: venue selection, vendor management, budget oversight, logistics, run-of-show, and onsite experience. • Partner with ABM and Sales to identify and prioritize target accounts, drive qualified attendance, and ensure rigorous post-event follow-up and deal progression. • Collaborate with Product Marketing and Content to shape event themes, narratives, and executive speaking engagements that reinforce Albert’s category positioning. • Build Albert’s event marketing function from the ground up, establishing processes, playbooks, and a vendor ecosystem that scale with the company. • Position Albert’s executive team as credible, differentiated market voices through thought leadership programs and high-visibility speaking opportunities tied to events. • Integrate events into broader GTM campaigns in partnership with ABM, Content, and Sales, ensuring events function as high-impact business drivers, not standalone activities.
Job Requirements
- 7 –10+ years of experience in event marketing, field marketing, ABM, or integrated GTM programs at a B2B technology company.
- Proven ability to build event and executive programs that drive measurable business outcomes — including pipeline creation, account engagement, and deal acceleration — not just event execution.
- Strategic operator who sees events as a core GTM and relationship-building channel, with experience designing high-touch executive experiences for senior decision-makers (e.g., roundtables, VIP dinners, industry activations).
- Deep experience partnering cross-functionally with Sales, ABM, Product Marketing, and executive stakeholders in complex enterprise buying environments.
- Comfortable operating in a lean, fast-moving environment where you can balance strategy and hands-on execution, manage external vendors/agencies, and build programs from the ground up.
- Strong communication and stakeholder management skills, with the ability to influence cross-functional partners and engage credibly with executive audiences.
Benefits
- We care about you. Albert works hard to create a positive environment for our employees, and we think your life outside of work is important too.
- We work hard and we play hard.
- We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful — every day.
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