• Define and own the positioning and messaging for the Site Search product and umbrella narrative,based on customer insights and competitive research. • Develop and maintain a clear point of view on our buyers: who they are, what they care about, how they make decisions, and where we win and lose. • Own and drive go-to-market planning for new features, platform capabilities, and product launches, working closely with Product, Sales, and Marketing teams. • Create and maintain sales enablement content that helps customer facing teams communicate value effectively; including pitch decks, competitive battlecards, handling guides, and ROI frameworks. • Partner with demand generation and content teams to develop integrated campaigns that strengthen market positioning, drive awareness and generate pipeline. • Establish and lead the research and insights function for product marketing; conducting win/loss interviews, customer research, and competitive analysis on an ongoing basis. • Serve as the internal expert on the Site Search market: tracking trends, monitoring competitors, and bringing a forward-looking perspective to product and leadership discussions. • Over time, build and lead a small team of product marketers. • Willingness to travel to LA for in person working sessions and conferences as needed (10-15% time) • Lead and operationalizing pricing and packaging review to align commercial and enterprise buying patterns and own go-to-market rollout. • Build out and own the analyst relations program end-to-end by developing and executing a cadence that builds awareness and drives favorable coverage.

• Defining: What is our story? You will be identifying the story we want to tell with the product we have today and the product we are building for tomorrow. You will partner closely with the CMO and CEO. You must be opinionated. • Delivering: How do we deliver that story in marketing? You will be actively producing content to deliver the story in market, including: Analyst briefings, Ghost writing LinkedIn posts for leadership, Case studies, Website product & solution pages, Product announcements blog post, social posts, Partner with our events and ads team. • Refining: How well does that story land with sales? Product marketing is never “done” and you will constantly be evolving the story based on market feedback, including: Closed-lost review, including calls, with stage 3+ lost deals, Listening to sales calls and hearing feedback from sales. • You will be using Claude Code and will discuss your usage in the interview.

• Own the positioning and core messaging for our AI platform and the products inside it. • Build the master sales pitch and partner with Sales Enablement to land it across the team. • Run launches end to end for the products that matter most. Define the audience, the narrative, the channels, and the success metrics. • Establish the PMM operating system at LP: launch templates, naming, intake from Product, calibration rhythm with Sales and Marketing, what gets prioritized and what does not. • Stand up a lightweight competitive intelligence loop. Keep it current. Make it useful to sellers and PMs.

• Solve critical adoption challenges by bridging the gap between project implementation and independent customer success • Own a recurring cadence of customer training and develop hands-on, scenario-based programs • Collaborate closely with Solution Delivery and Customer Success teams to identify training gaps and propose proactive solutions • Deliver live Instructor Led Training (ILT) and Virtual Instructor Led Training (VILT) using hands-on, scenario-based exercises