• Partner Program Development • Plan, execute, and analyze co-marketing campaigns to increase overall channel growth including: webinars, podcasts, digital campaigns, events, and more. • Design frameworks to scale partner marketing programs for a variety of partner types and GTM models. • Develop creative approaches to generate partner growth and awareness in SambaSafety's full offering as well as newly developed products and services. • Collaborate with Product Marketing, Customer Success, and Partner Sales teams to align strategy, messaging and execution with company priorities. • Consult partners as primary marketing contact for strategic engagements • Partner Enablement and Communication • Develop “to” and “through partner” content to support all partners and enable them to effectively position and sell SambaSafety solutions. • Own and execute communication strategy for all partners, including content development, joint value propositions and launch communications • Build and maintain a scalable partner content library and support partner portal strategy • Support onboarding and ongoing enablement to improve partner activation and adoption

• Develop and execute comprehensive lifecycle marketing strategies for both software buyers and vendors, driving engagement, retention, and advocacy across all stages of the customer journey. • Design and optimize email marketing campaigns to onboard, nurture, and reactivate users, leveraging segmentation and personalization to deliver relevant experiences. • Own the end-to-end management of marketing automation workflows, including campaign ideation, build, QA, launch, and ongoing optimization. • Analyze user behavior, campaign performance, and cohort trends to identify opportunities for lifecycle improvements and increased customer lifetime value. • Conduct A/B testing and leverage analytics to continuously refine messaging, creative, and channel mix for optimal results. • Collaborate with Product and Content teams to ensure consistent messaging and seamless experiences throughout the customer journey. • Work closely with Product, CRO, and Engineering teams to implement messaging and engagement tactics on landing pages we leverage for Emails. • Develop programs to convert, engage, and retain buyers on Capterra, GetApp, and Software Advice. • Implement win-back and re-engagement campaigns to minimize churn and maximize retention among both buyers and vendors. • Stay current with the latest Lifecycle and Email marketing trends, technologies, and best practices, bringing innovative ideas to the team.

Role Description ServiceNow IT solutions represent our largest, most complex buying group opportunity. IT leaders — from CIOs to infrastructure owners to security architects — are being asked to simultaneously modernize legacy environments, adopt AI, and prove ROI on every dollar. This is the program that has to cut through. As Senior Director of Integrated Marketing for IT, you will own the global program strategy that moves IT buying groups from awareness to committed customers. You will lead a dedicated cross-functional team, partner with regional campaign teams across AMS, EMEA, and APAC, and operate as a strategic peer to product marketing, field leadership, and our global agency partners. What You'll Do - Program Strategy & Buying Group Experience - Develop and own the global IT program strategy, mapping the full buying group across all stages of the buyer journey — from problem awareness through technical validation, business value alignment, and final commitment. - Identify and close content and experience gaps before commissioning new work; quality of coverage matters more than volume of output. - Maintain the IT messaging architecture, ensuring all programs reflect genuine understanding of how enterprise IT organizations evaluate, procure, and champion technology decisions. - Manage a program budget with clear investment rationale and measurable return. - Cross-Functional Leadership - Lead a dedicated integrated marketing team including campaign management, content strategy, audience planning, and program operations. - Serve as the primary coordination point for creative, product marketing, and paid media partners embedded in your program. - Partner actively with regional campaign leads to ensure global programs are locally executable without losing coherence or quality. - Drive shared clarity on priorities across a wide set of stakeholders — brand, demand generation, field marketing, and GTM leadership. - Performance & Pipeline Accountability - Set and own program KPIs across the full buyer journey — not just volume metrics — including buying group engagement, opportunity stage progression, executive stakeholder coverage, and marketing-influenced pipeline. - Report regularly to senior marketing and GTM leadership with clear performance insights and optimization recommendations. - Identify when programs aren't working and make decisive calls to redirect investment. - Content & Messaging Quality - Partner with content strategy and creative leadership to ensure every buyer touchpoint is connected, on-brief, and clearly mapped to a specific buyer question. - Act as the quality gatekeeper: push back on work that is generic, off-brand, or missing a clear next step for the buyer. - Ensure IT-specific content reflects the sophistication of the audience — these are experienced technical and business leaders who can spot superficial messaging immediately. Qualifications - 15+ years of experience in marketing, integrated marketing, campaign management, or related roles within an IT B2B SaaS or technology environment. - Proven track record designing and executing complex, multi-stakeholder programs at scale, with specific pipeline outcomes you can speak to. - Experience leading cross-functional teams without direct authority over all contributors — you get things done through influence and clarity, not just org structure. - Strong budget management skills; you treat program investment with P&L discipline. - Data-driven decision-maker who can move from performance data to action quickly. - Direct communicator who writes a brief your team doesn't have to re-interpret and makes decisions when things are ambiguous rather than waiting for consensus. - Genuine curiosity about AI — you experiment with it in your own work, stay current on what's changing in the landscape, and help your team use it to move faster without sacrificing quality. Requirements - For positions in this location, we offer a base pay of $220,300 - $396,500, plus equity (when applicable), variable/incentive compensation and benefits. - Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. - Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Benefits - Health plans, including flexible spending accounts. - 401(k) Plan with company match. - ESPP and matching donations. - Flexible time away plan and family leave programs.

• Execute regional-focused marketing programs aligned to regional commercial priorities, target accounts, pipeline objectives, and revenue goals. • Partner closely with Sales leadership to activate global campaigns through regional programs, account-based marketing initiatives, customer engagement activities, and targeted outreach. • Translate global campaign and product marketing strategies into actionable regional execution plans. • Identify regional market opportunities, customer needs, competitive dynamics, and commercial priorities to inform activation strategy. • Serve as the primary marketing partner to assigned regions Commercial teams. • Develop and adapt sales enablement materials, customer presentations, campaign assets, outreach content, and supporting tools aligned to commercial priorities. • Support pipeline acceleration through account-based marketing initiatives, sales plays, customer engagement programs, and regional activation efforts. • Partner with Commercial teams to support strategic opportunities, customer-facing initiatives, events, campaigns, and deal progression activities. • Drive adoption and consistency of approved messaging, positioning, campaign priorities, and value propositions across region. • Lead regional event activation activities aligned to commercial priorities and pipeline objectives. • Execute event-related planning, outreach, sales enablement, onsite activation, customer engagement, and post-event follow-up activities. • Adapt campaign and event messaging into region-specific activation programs designed to generate measurable commercial outcomes. • Partner with Commercial teams to maximize pipeline generation and opportunity progression resulting from events and customer engagements. • Collaborate with Digital & Growth Marketing, Marketing Operations, Product Marketing, Communications, and Commercial teams to improve campaign effectiveness and pipeline performance. • Capture customer, sales, and market feedback to support messaging refinement, targeting optimization, and go-to-market improvements. • Provide structured market, customer, and competitive insights that support campaign development and product marketing strategy. • Create and adapt customer-facing content, campaign materials, event assets, presentations, sales outreach materials, and account-based marketing content. • Ensure regional marketing activities align with approved messaging, positioning, brand standards, and corporate guidelines. • Track, measure, and communicate program performance, engagement metrics, and regional marketing effectiveness.