G2

• Shape and execute G2's combined event and field marketing strategy across four key areas: owned and internal events, tradeshows and conferences, partner/customer events, and regional field marketing activations • Use events and field programs to drive awareness and engagement with prospects and develop loyalty and growth with customers • Player-coach who can build and grow a high-performing, engaged team of events and field marketing professionals • Partner with the broader brand team to create a compelling and consistent experience across all event and field touchpoints, from invitation to registration to in-person • Partner with the sales and demand gen marketing teams to identify and activate in-person event and field revenue growth and renewal opportunities • Oversee the development and execution of G2's North American field marketing program, including executive dinners, roundtables, lunch and learns, partner co-marketing, sponsorships, and ABM-aligned regional activations • Ensure field marketing programs are tightly integrated with G2's account-based motion, working with demand gen and sales leadership to align target accounts, messaging, and follow-up • Work with the communications team to develop event and field agendas and content, as well as an internal speakers bureau, identifying key opportunities to leverage and showcase G2's thought leadership platform • Provide event support for large-scale employee events and subject matter expertise to other internal teams, like Employee Success, People and Recruiting • Apply a global lens and growth mindset to all of G2's event and field activations • Travel up to 40% of time required

• Provide descriptive and diagnostic analysis to inform product decision-making, evaluate performance and make tactical recommendations. • Support and guide project-based work using analytic tools to produce datasets for analysis. • Use BI tools to empower end users with timely, accurate and informative data and visualizations. • Design dashboards to monitor KPIs and business drivers and ensure all metrics are consistent with business strategy. • Discuss questions and hypotheses with external and internal customers based on deep data analysis, and act as the G2 Data SME, turn them into analysis and insights. • Lead team discussions and collaborates with technical and non-technical team members to solve business problems. • Provide guidance and coaching to jr. team members, helping them understand complex datasets/models/business requirements. • Identify opportunities to improve our reporting and additional data management tasks you discover in your analysis.

• Own marketing performance reporting across funnel conversion, campaign ROI, pipeline contribution, attribution, and efficiency metrics. • Establish trusted definitions for MQL, SAL, SQL, pipeline, sourced/influenced revenue, lifecycle stage, and campaign attribution. • Build executive-ready dashboards and reporting cadences for CMO, Demand Gen, Sales, RevOps, and Finance. • Analyze funnel performance to identify conversion gaps, lead leakage, routing issues, and campaign optimization opportunities. • Translate data into actionable recommendations that improve pipeline quality, velocity, and marketing ROI. • Own and modernize the marketing technology stack, including marketing automation, CRM integrations, enrichment tools, attribution, intent, ABM, webinar/event, routing, and analytics platforms. • Audit current systems, integrations, data flows, and governance to identify gaps, redundancies, and scalability risks. • Partner with RevOps and Biz Systems to ensure Salesforce/CRM, MAP, data warehouse, and GTM systems support clean handoffs and accurate reporting. • Lead implementation or optimization of tools such as Marketo, HubSpot, Salesforce, 6sense, LeanData, Qualified, Google Analytics, Bizible/attribution tools, and related platforms. • Evaluate and operationalize AI-enabled capabilities that improve segmentation, personalization, workflow automation, data quality, and reporting. • Partner with Demand Generation to design scalable campaign operations processes from intake through launch, QA, measurement, and optimization. • Improve speed, quality, and consistency of campaign execution across email, nurture, paid, ABM, webinars, events, content syndication, and lifecycle programs. • Build standardized campaign taxonomy, naming conventions, UTM governance, attribution rules, and QA processes. • Support nurture strategy, segmentation, scoring, routing, and lifecycle programs that increase conversion from lead to pipeline. • Ensure demand generation teams have the systems, data, and insights needed to drive efficient pipeline creation. • Own marketing’s lead management framework, including scoring, routing, lifecycle stages, SLA tracking, and handoff processes. • Partner with Sales, SDR, RevOps, and GTM Analytics to align on funnel definitions, operational workflows, and pipeline reporting. • Improve lead routing accuracy, speed-to-lead, SAL acceptance, and visibility into marketing-generated opportunities. • Identify and resolve operational issues that create friction between Marketing, SDR, Sales, and Customer teams. • Support integration of marketing operations with broader GTM data models and revenue processes. • Lead, manage, and develop the Marketing Operations team, including analytics, campaign operations, systems, and automation roles. • Establish clear ownership, documentation, SLAs, and prioritization frameworks for marketing operations requests. • Build trusted relationships with Marketing, Demand Gen, Sales, RevOps, Finance, Data, and Biz Systems leadership. • Balance strategic roadmap ownership with hands-on execution when needed. • Manage vendors, budgets, tool renewals, and resourcing tradeoffs for the marketing operations function.

Role Description G2 is the world's largest and most trusted software marketplace, and our partner ecosystem is a key driver of how we deliver value to buyers and sellers across the B2B software landscape. As Senior Partner Marketing Manager, you'll be at the center of bringing G2's partnerships to life — creating the content, messaging, and co-marketing programs that help our partners and customers get more value from G2's platform. This is a high-impact, high-visibility role where you'll collaborate directly with G2's Partnerships organization and work cross-functionally with Product Marketing, Brand & Creative, and Demand Generation. You'll own the creation of partner GTM materials, shape how G2 shows up in partner marketplaces, and help drive co-marketing campaigns with some of the biggest names in B2B tech. If you love translating complex product and integration stories into clear, compelling marketing — and you thrive when you're building things from the ground up — this role is for you. In This Role, You Will: - Serve as the dedicated marketing partner to G2's Partnerships organization, ensuring our partners have best-in-class marketing materials and co-marketing support. - Create partner GTM content including co-sell offers, "better together" pitch decks, one-pagers, marketplace listings, and sales enablement kits. - Own G2's presence across partner marketplaces (AWS, Snowflake, Databricks, and others), crafting product descriptions and positioning that stand out. - Drive marketing for integration launches, developing messaging, content assets, and enablement materials in partnership with PMM. - Plan and execute co-marketing campaigns with strategic partners, including joint content, webinars, and MDF-funded programs. Partner GTM Content & Sales Enablement (40%) - Create and maintain partner co-sell offers, "better together" decks, one-pagers, and sales kits that meet G2 brand standards and are readily accessible in Highspot. - Develop and optimize G2's product and service descriptions across partner marketplaces, ensuring our positioning is current, compelling, and differentiated. - Build marketing briefs and messaging frameworks for new and existing partnerships, translating technical integration value into benefits-oriented language for sales teams and external audiences. Partner Marketing Operations (25%) - Manage the partner marketing request pipeline, ensuring clear prioritization, timely delivery, and transparent communication with stakeholders. - Build and maintain a regular operating cadence with Partnerships team members to stay ahead of upcoming needs and proactively plan content. - Own the G2 Partner Hub, keeping all partner-facing content accurate, on-brand, and up to date. Integration & Feature Launch Marketing (20%) - Support end-to-end marketing for partner integration launches and partner-related product feature releases, including messaging, content assets, and internal enablement. - Coordinate with Brand & Creative on design and with Demand Gen on distribution and amplification. - Track launch performance, share results with key stakeholders, and apply learnings to future launches. Co-Marketing Programs (15%) - Serve as the day-to-day marketing point of contact for G2's top strategic partners, coordinating directly with partner marketing teams on joint content, campaign timelines, and co-branded asset needs. - Plan and execute co-marketing campaigns with strategic partners, including joint webinars, content collaborations, and promotional programs. - Develop partner MDF proposals and deliver results reporting that demonstrates ROI for joint investments. - Collaborate with Demand Gen and Field Marketing on partner-involved events, contributing partner-specific content and coordination. Qualifications - Bachelor's degree in Marketing, Business, Communications, or related field. - 3–5 years in product marketing, partner marketing, or a related marketing role, preferably in B2B SaaS or technology marketplaces. - Excellent writing and content creation skills, with the ability to turn technical concepts into clear, polished marketing materials. - Strong project management instincts — you can juggle multiple requests, set priorities, and keep stakeholders informed. - Familiarity with sales enablement platforms (Highspot or similar) and project management tools (Asana or similar). - Experience developing co-marketing materials and collaborating with external partner marketing teams. - Understanding of SaaS integrations and how to communicate their value to both technical and non-technical audiences. - A self-starter mindset — you take ownership of your work and move quickly without needing heavy direction. Requirements - At least 5 years in product marketing, partner marketing, customer-facing sales/success roles or related fields, with experience in technology, SaaS, or marketplaces. Company Description At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here .

• Partnering directly with Customer Success and Customer Support business stakeholders to understand goals, OKRs, and process pain points — translating them into technical solutions without a PM or BSA intermediary • Owning the full delivery lifecycle: requirements gathering, solution design, configuration, development, testing, deployment, documentation, and ongoing iteration • Building and maintaining solutions across G2's post-sale tech stack, including Salesforce (Sales Cloud, Service Cloud), Salesforce Experience Cloud, Forethought, Catalyst, Slack, and ZoomInfo • Developing within Salesforce using both declarative configuration and code — writing Apex classes, triggers, and Lightning Web Components (LWC) for solutions that go beyond what clicks can deliver • Designing and deploying AI-powered GTM workflows — leveraging tools like Claude Code, Dust, and native AI capabilities within the stack to automate and augment how CS and Support teams operate • Evaluating and integrating new tools as the ecosystem evolves, with a bias toward solutions that reduce manual work and accelerate time-to-value for business teams • Maintaining the reliability, performance, and governance of the systems you own — including documentation, change management, and proactive monitoring

• Manage setup & teardown of the booth (includes light assembly, branding placement, and communicating with vendors if assistance is needed) • Ensure the equipment and survey are working properly and ready for review gathering • Encourage event attendees to leave a review • Facilitate the review process; answer any questions, and troubleshoot issues as they arise on laptops, mobile, monitors, or Wi-Fi • Give kudos and swag to reviewers upon completing a review

• Develop a global growth strategy that aligns with our GTM approach of PLG/PLS (digital-first, humans in the loop) • Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, and retention • Partner cross-functionally to connect the dots and remove roadblocks across the entire GTM motion and keep partners in Product, Customer Success and Sales aligned and accountable • Direct ownership of planning, execution and outcomes for Growth campaigns, including lifecycle emails, 1:1 nurture sequences, in-app notifications and nudges • Run, measure and optimize campaigns to improve conversion, activation and upsell performance • Collaborate with Product Marketing and Product to fine-tune messaging, targeting, and delivery • Design, operationalize and maintain an end-to-end customer journey for Advertising, including upgrades to subscription products • Outline the desired customer and business outcomes at each step of the journey, define success success metrics and PQL signals, prioritizing in-app self-serve, then digital touch-points (including testing new AI tools), and strategically adding human intervention when required • Partner with RevOps to implement comprehensive tracking and measurement frameworks across the entire journey to understand performance, ensuring data is accurate and insights actionable for continuous improvement • Measure full funnel performance and adjust execution to ensure the achievement of our company goals • Use data and learnings to inform strategic adjustments • Utilize analytics (including product, marketing and sales) to prioritize growth initiatives and measure campaign effectiveness • Work closely with the VP/GM to ensure alignment between Growth efforts and overall business objectives • Provide regular updates on progress, reporting on metrics, insights, and recommendations for strategic pivots • Effectively communicate with leaders across Revenue and other departments for journey instrumentation and full GTM alignment

• Map GTM bottlenecks: Partner with RevOps, Sales, Marketing, and CS to identify where AI can reduce manual effort, increase speed, or improve targeting. • Prototype fast: Use GPT-4, Claude, Zapier, Clay, Hex, Notion, and similar tools to quickly ship working workflows. • Run pilots: Deploy in-field with SDRs, AEs, and CSMs. Shadow, iterate, and learn. • Measure ROI: Quantify hours saved, pipeline influenced, and conversion lifts. • Operationalize workflows: Document and transition working flows to GTM Systems, Enablement, or Marketing Ops for scale. • Translate GTM strategy into execution: Operationalize Piper artifacts into real-time workflows that drive pipeline growth and faster prospect follow-up. • Deploy self-serve AI tools: Launch Slack-triggered workflows that reduce prep/admin time by 25–40% and dynamically prioritize accounts. • Automate connected workflows: Improve hand-offs across Salesforce, Salesloft, Gong, and G2 Intent, cutting time-to-action by 20–30%. • Partner across functions: Increase adoption of GTM tools by 60–80% by aligning AI workflows with how reps and CSMs actually work. • Benchmark against best-in-class: Build internal orchestration modeled on leading GTM platforms like Qualified.

• Help your customers (enterprise software companies) meet and exceed their goals for driving sales from their programs with our Digital Markets products in order to maximize retention • Prospect into new buying centers in your accounts in order to find opportunities for your accounts to grow their spend with our Digital Markets products • Establish and maintain relationships with key accounts • Conduct retention best practices via quarterly business reviews and regular performance calls • Stay up to date with the latest online marketing and lead generation best practices to help your clients improve their marketing efforts through proactive, consultative outreach • Maintain a robust pipeline month over month to achieve growth targets

• Provide inbox management; draft, send and reply to emails with professionalism and a tone aligned to the CEO’s voice • Provide full calendar management for the CEO ensuring prioritization, proactive scheduling, and seamless coordination of complex internal and external commitments • Coordinate domestic and international travel, prepare detailed itineraries, and manage end-to-end logistics to ensure a frictionless experience • Draft, proofread, and help manage executive and team communications, presentations, and other materials with accuracy and impact • Work with sales team to support customer meetings, including agenda creation and briefing materials • Handle expense reports, budget tracking, and administrative systems for the CEO • Coordinate with marketing team to effectively manage CEO’s social media, speaking engagements, interviews, podcasts and all other PR related activities • Manage CEOs LinkedIn message inbox to reply with CEO tone and judgment • Provide calendar management for the CFO ensuring prioritization, proactive scheduling, and seamless coordination of complex internal and external commitments • Coordinate domestic and international travel, prepare detailed itineraries, and manage end-to-end logistics to ensure a frictionless experience • Handle expense reports, budget tracking, and administrative systems for the CFO • Own and execute weekly ELT meeting agenda, track weekly actions items and ensure deliverables are being executed • Coordinate in person Executive Sync Weeks by managing agendas, logistics and alignment on sessions for G2’s leadership team ensuring effective time management • Collaborate with Chief People Officer + CFO to plan agenda for November ELT offsites and own logistics (breakfast / lunch / dinner / activity planning) • Coordinate logistics for September in person board meeting • Manage external calendars and commitments with entrepreneurial family companies by coordinating across the multiple organizations, ensuring there are no conflicts between G2 and external obligations • Ensure CEO has detailed pre-reads and briefings for all board meetings, advisory calls, and investor check-ins • Assist CEO in managing spouse and family relationships including scheduling personal activities to fit in with the work scheduling • Maintain a clear and compliant separation between G2 business and external responsibilities, while ensuring the CEO’s schedule, workload, and availability are balanced appropriately