• Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs. • Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms. • Continuously monitor performance and make data-driven optimizations to improve efficiency and results. • Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth. • Manage budgets and pacing to ensure spend is aligned with performance and client expectations. • Build clear, insight-driven reports and presentations that communicate results and next steps to clients. • Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns. • Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup. • Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team. • Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis. • Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time. • Contribute to a culture of testing, learning, and continuous improvement across the paid media team.

• You take ownership of our entire performance marketing across Meta, Google, and new channels. • You manage and challenge existing agencies with the goal of gradually building in-house expertise. • You optimize six-figure budgets and ensure sustainable profitability, with a focus on achieving a MER (Marketing Efficiency Ratio) above 2.5. • You develop scalable creative strategies and derive systematic tests for new ads, angles, and formats. • You build new channels such as influencer and affiliate marketing in a structured way and assess their scaling potential. • You work data-driven along our unit economics and consistently optimize the ratio of CLV to CAC. • You drive CRO initiatives in the shop and work specifically towards a conversion rate above 4.5%. • You advance our tracking and attribution setup and bring it to the next level.

• Aufsetzung eines Amazon Listings mit 3 Produktvarianten • Keyword-Recherche und Amazon SEO • Erstellung bzw. Optimierung von Titel, Bullet Points, Produktbeschreibung und Backend Keywords • Beratung zur optimalen Variantenstruktur • Prüfung der Listing-Logik hinsichtlich Conversion, Sichtbarkeit und Amazon-Richtlinien • Unterstützung bei Kategorie, Attributen und relevanten Pflichtfeldern • Ki Umsetzung für Bilderstruktur, A+ Content und Conversion-Optimierung • Unterstützung beim Seller Central Setup • Setup oder Beratung zu Amazon PPC Kampagnen • Strukturierung von Sponsored Products / Sponsored Brands / ggf. Sponsored Display • Übergabe einer klaren Kampagnenstruktur für den Start • Zusammenarbeit mit unserer Performance Marketing Managerin

• Develop, manage and optimise paid media campaigns across Google, Meta and Bing • Drive high-quality inbound leads across multiple franchise territories nationally • Improve conversion rates, customer acquisition costs and return on ad spend • Analyse campaign performance against commercial KPIs including booked jobs, revenue, occupancy and profitability • Build and refine audience targeting, keyword strategies, retargeting and local area campaigns • Oversee landing page optimisation, attribution and conversion tracking • Work closely with marketing, operations and franchise partners to align performance with business priorities • Continuously test campaign structures, creative, bidding strategies and funnel improvements • Produce clear reporting and actionable insights for leadership and franchise stakeholders