FINE DINE Verlags GmbH

• You take ownership of our entire performance marketing across Meta, Google, and new channels. • You manage and challenge existing agencies with the goal of gradually building in-house expertise. • You optimize six-figure budgets and ensure sustainable profitability, with a focus on achieving a MER (Marketing Efficiency Ratio) above 2.5. • You develop scalable creative strategies and derive systematic tests for new ads, angles, and formats. • You build new channels such as influencer and affiliate marketing in a structured way and assess their scaling potential. • You work data-driven along our unit economics and consistently optimize the ratio of CLV to CAC. • You drive CRO initiatives in the shop and work specifically towards a conversion rate above 4.5%. • You advance our tracking and attribution setup and bring it to the next level.