• Develop, manage and optimise paid media campaigns across Google, Meta and Bing • Drive high-quality inbound leads across multiple franchise territories nationally • Improve conversion rates, customer acquisition costs and return on ad spend • Analyse campaign performance against commercial KPIs including booked jobs, revenue, occupancy and profitability • Build and refine audience targeting, keyword strategies, retargeting and local area campaigns • Oversee landing page optimisation, attribution and conversion tracking • Work closely with marketing, operations and franchise partners to align performance with business priorities • Continuously test campaign structures, creative, bidding strategies and funnel improvements • Produce clear reporting and actionable insights for leadership and franchise stakeholders

• Upload, manage, and monitor paid campaigns across platforms like Meta, LinkedIn, TikTok, and Google Display Network • Assist with remarketing and audience targeting campaigns • Coordinate creative uploads, ad copy updates, and campaign changes • Monitor campaign performance and flag opportunities for optimization • Help maintain reporting dashboards and track key performance metrics • Work with the marketing and creative teams to launch new campaigns quickly • Use AI tools to improve workflow efficiency, generate ideas, and support campaign execution

• Client-Centric Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options. • Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes. • Integrates search and shopping into broader growth plays; communicates in business terms. • Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes. • Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features. • Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria. • Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions. • Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth. • Educates clients and internal teams; codifies learnings and playbooks that scale. • Operates with accountability and bias to action; spots and eliminates process and media waste. • Influences without authority; closes the loop from decision to measurable outcome.

• Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments • Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations • Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes • Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America • Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes • Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting • Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics • Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution • Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets • Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team