SATELC

• You develop content ideas and concepts for Instagram and TikTok — from hook through script to storyboard — and produce them as Reels and carousels. • You spot trends, sounds and formats early and translate them into concrete ideas for our brands. • You plan the editorial calendar with us and contribute your own ideas. • You manage community and comments and enjoy direct interaction. • Optional, depending on strengths: research and outreach to suitable creators for collaborations.

• Du entwickelst Content-Ideen für Instagram, TikTok und Reels; von Hooks über Skripte bis zu einfachen Storyboards. • Du beantwortest Anfragen und Kommentare auf Instagram, TikTok und anderen Social-Kanälen. • Du recherchierst passende Creator:innen und Influencer:innen, schreibst sie an und koordinierst Kooperationen. • Du beobachtest Trends, Sounds, Formate und Wettbewerber und übersetzt sie in konkrete Content-Ideen für unsere Marken. • Du unterstützt bei der Planung des Redaktionskalenders und bringst eigene kreative Ideen ein.

• You are responsible for the marketing strategy for both brands and will continue to build out our marketing engine. • Develop and implement the growth strategy across both brands together with David • Scale paid, content, creator, CRM and conversion efforts • Manage and evolve existing performance structures • Scale marketplaces & retail channels, e.g., Amazon, pharmacies and drugstores as new channels • Identify and test new growth levers • Expand cross-selling, funnel optimization and retention • Build and manage external partners and internal resources • Long-term: internationalization, new channels and team building

• Aufsetzung eines Amazon Listings mit 3 Produktvarianten • Keyword-Recherche und Amazon SEO • Erstellung bzw. Optimierung von Titel, Bullet Points, Produktbeschreibung und Backend Keywords • Beratung zur optimalen Variantenstruktur • Prüfung der Listing-Logik hinsichtlich Conversion, Sichtbarkeit und Amazon-Richtlinien • Unterstützung bei Kategorie, Attributen und relevanten Pflichtfeldern • Ki Umsetzung für Bilderstruktur, A+ Content und Conversion-Optimierung • Unterstützung beim Seller Central Setup • Setup oder Beratung zu Amazon PPC Kampagnen • Strukturierung von Sponsored Products / Sponsored Brands / ggf. Sponsored Display • Übergabe einer klaren Kampagnenstruktur für den Start • Zusammenarbeit mit unserer Performance Marketing Managerin

• You are responsible for the marketing strategy for both brands and will continue to build out our marketing engine • Develop and implement the growth strategy across both brands together with David • Scale paid channels, content, creator partnerships, CRM and conversion • Manage and further develop existing performance structures • Scale marketplaces and retail (e.g. Amazon, pharmacies and drugstores) as new channels • Identify and test new growth levers • Expand cross-selling, funnel optimization and retention • Build and manage external partners and internal resources • Long-term: internationalization, new channels and team building

• You will be responsible for the marketing strategy for both brands and will continue to build out our marketing engine. • Develop and implement the growth strategy across both brands together with David • Scale paid, content, creator, CRM and conversion • Manage and further develop existing performance structures • Scale marketplaces & retail including Amazon, pharmacies and drugstores as new channels • Identify and test new growth levers • Expand cross-selling, funnels and retention • Build and manage external partners and internal resources • Prospective responsibilities: internationalization, new channels and team building

• Build Instagram & TikTok: content strategy and posting plan. • Grow our channel and make it take off. • Produce reels & short videos: film, edit and post reels that truly resonate with real parents. • Cover content pillars: everyday family adventures with ouchie, first-aid tips (“Did you know?”), unboxings, behind-the-scenes, seasonal themes. • Build community: reply to comments, manage DMs, have real conversations. Engagement > follower count. • Influencer outreach: contact mom bloggers, midwives, and outdoor families to set up collaborations. • Coordinate UGC: motivate customers to share their ouchie moments. Curate and repost UGC content.

• You take ownership of marketing, lead new projects, prioritize initiatives and scale them • Expand creator marketing (creator selection, briefings, production, scaling) • Scale performance marketing in collaboration with our Performance Marketing Manager • Build out content marketing on Instagram/TikTok & YouTube • Build marketplaces (Amazon) and new channels (pharmacies, drugstores) • Develop new channels and creative growth hacks • Drive cross-selling between 12minutes and ouchie

• Du verantwortest die Marketingstrategie für beide Marken und baust unseren Marketing-Motor weiter aus. • Entwicklung und Umsetzung der Wachstumsstrategie über beide Brands gemeinsam mit David • Skalierung von Paid, Content, Creator, CRM und Conversion • Steuerung und Weiterentwicklung bestehender Performance-Strukturen • Identifikation und Test neuer Wachstumshebel • Ausbau von Cross-Selling, Funnel und Retention • Aufbau und Steuerung externer Partner und interner Ressourcen • Perspektivisch: Internationalisierung, neue Kanäle und Teamaufbau

• We are looking for a Social Media Manager and Content Creator to build our brand on Instagram and TikTok and grow a strong community. • Build Instagram & TikTok: develop content strategy and posting plan. You will expand our channels and help them take off. • Produce Reels & short videos: you will shoot, edit and post Reels that genuinely resonate with parents. • Execute content pillars: everyday family adventures with ouchie, first-aid tips ("Did you know?"), unboxings, behind-the-scenes, seasonal topics. • Build community: reply to comments, manage DMs, and have real conversations. Engagement > follower count. • Influencer outreach: contact mom bloggers, midwives, and outdoor-family creators to set up collaborations. • Coordinate UGC: encourage customers to share their ouchie moments. Curate and repost user-generated content.