• Upload, manage, and monitor paid campaigns across platforms like Meta, LinkedIn, TikTok, and Google Display Network • Assist with remarketing and audience targeting campaigns • Coordinate creative uploads, ad copy updates, and campaign changes • Monitor campaign performance and flag opportunities for optimization • Help maintain reporting dashboards and track key performance metrics • Work with the marketing and creative teams to launch new campaigns quickly • Use AI tools to improve workflow efficiency, generate ideas, and support campaign execution

• Client-Centric Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options. • Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes. • Integrates search and shopping into broader growth plays; communicates in business terms. • Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes. • Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features. • Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria. • Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions. • Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth. • Educates clients and internal teams; codifies learnings and playbooks that scale. • Operates with accountability and bias to action; spots and eliminates process and media waste. • Influences without authority; closes the loop from decision to measurable outcome.

• Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments • Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations • Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes • Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America • Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes • Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting • Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics • Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution • Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets • Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team

Role Description We are hiring a Head of Growth & Demand Generation to own and scale non-paid and hybrid pipeline creation post-Series A. This role is responsible for turning brand, content, events, partnerships, PR, and community-led initiatives into measurable, repeatable revenue pipeline. You will lead all growth initiatives outside of paid acquisition and classic inbound, working closely with the VP of Marketing (who owns paid, inbound, funnel infrastructure, and product marketing) and Sales leadership. This is a senior individual-contributor plus team-builder role with full ownership of strategy and execution. While reporting operationally to the VP of Marketing, the role operates with a high degree of autonomy, including ownership of a dedicated growth budget and decision-making authority across initiatives. Responsibilities - Growth & Demand Strategy: Own the strategy for non-paid and hybrid demand generation with a clear focus on pipeline creation. Design and execute scalable growth plays across events, partnerships, social and thought leadership, webinars, roundtables, community-led initiatives, and earned media. Identify, test, and scale new channels and formats beyond traditional SaaS playbooks. - Events & Field Marketing: Own the full events strategy including tier-1, tier-2, owned, and partner-led initiatives. Shift execution away from booth-led tactics toward deal-driven, meeting-first event motions. Define and track clear ROI frameworks per event, including pipeline targets, meetings booked, and conversion rates. - Partnerships & Ecosystem: Build and manage a portfolio of revenue-relevant partnerships. Design repeatable co-marketing and co-selling motions with partners. Work closely with Sales to activate partners into real opportunities. - Content, Social & Narrative: Own executive, brand, and product narratives across social and community channels. Drive content and social strategies that support sales conversations rather than vanity metrics. Elevate founder and executive presence where relevant without requiring constant CEO involvement. - PR & Earned Media: Define and execute a PR and earned media strategy, either in-house or via agencies. Own messaging, story angles, and editorial calendar, ensuring alignment with growth moments and sales priorities. - Team Leadership & Execution: Lead and grow the demand generation team over time. Set clear goals, prioritization, and operating cadence. Reduce dependency on the CEO for ideation, validation, and execution. - Cross-functional collaboration: Collaborate closely with the VP of Marketing on attribution, funnel impact, and measurement. Partner with Sales on ICP focus, account-based motions, and deal acceleration. Align with the CEO on strategic narrative and major growth bets, not execution. Qualifications - At least 5 years of experience in B2B SaaS growth, demand generation, field marketing, or ecosystem-led growth. - Experience in fast-scaling B2B companies, ideally in Series A to C environments, with exposure to rapid growth phases. - Proven track record of generating pipelines through non-paid or hybrid channels, selling to similar ICPs. - Strong strategic thinker with a high execution bias. - Comfortable being measured on revenue outcomes. - Able to balance creativity with commercial discipline. Benefits - Be part of a category-defining company: We're changing how brands build communities. - Total creative freedom: Bring wild marketing ideas to life with a team that supports experimentation. - Global, remote-first culture: Work with top talent across different countries. - Private Health Insurance (Medical & Dental): Your insurance plan includes dental care, so your smile is covered too! - Mental Health Support: Take care of your mind with an allowance to reimburse therapy sessions up to a certain limit. Your mental health matters! - Company-Sponsored Sports Sessions: We support your physical wellbeing by covering sports or fitness sessions of your choice — because staying active should fit your lifestyle, not a one-size-fits-all programme. - Well-being Allowance: Rest and recovery are just as important as performance. You will receive a wellbeing allowance for approved therapeutic and recovery treatments that support your physical health and relaxation.