• Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments • Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations • Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes • Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America • Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes • Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting • Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics • Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution • Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets • Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team

Role Description We are hiring a Head of Growth & Demand Generation to own and scale non-paid and hybrid pipeline creation post-Series A. This role is responsible for turning brand, content, events, partnerships, PR, and community-led initiatives into measurable, repeatable revenue pipeline. You will lead all growth initiatives outside of paid acquisition and classic inbound, working closely with the VP of Marketing (who owns paid, inbound, funnel infrastructure, and product marketing) and Sales leadership. This is a senior individual-contributor plus team-builder role with full ownership of strategy and execution. While reporting operationally to the VP of Marketing, the role operates with a high degree of autonomy, including ownership of a dedicated growth budget and decision-making authority across initiatives. Responsibilities - Growth & Demand Strategy: Own the strategy for non-paid and hybrid demand generation with a clear focus on pipeline creation. Design and execute scalable growth plays across events, partnerships, social and thought leadership, webinars, roundtables, community-led initiatives, and earned media. Identify, test, and scale new channels and formats beyond traditional SaaS playbooks. - Events & Field Marketing: Own the full events strategy including tier-1, tier-2, owned, and partner-led initiatives. Shift execution away from booth-led tactics toward deal-driven, meeting-first event motions. Define and track clear ROI frameworks per event, including pipeline targets, meetings booked, and conversion rates. - Partnerships & Ecosystem: Build and manage a portfolio of revenue-relevant partnerships. Design repeatable co-marketing and co-selling motions with partners. Work closely with Sales to activate partners into real opportunities. - Content, Social & Narrative: Own executive, brand, and product narratives across social and community channels. Drive content and social strategies that support sales conversations rather than vanity metrics. Elevate founder and executive presence where relevant without requiring constant CEO involvement. - PR & Earned Media: Define and execute a PR and earned media strategy, either in-house or via agencies. Own messaging, story angles, and editorial calendar, ensuring alignment with growth moments and sales priorities. - Team Leadership & Execution: Lead and grow the demand generation team over time. Set clear goals, prioritization, and operating cadence. Reduce dependency on the CEO for ideation, validation, and execution. - Cross-functional collaboration: Collaborate closely with the VP of Marketing on attribution, funnel impact, and measurement. Partner with Sales on ICP focus, account-based motions, and deal acceleration. Align with the CEO on strategic narrative and major growth bets, not execution. Qualifications - At least 5 years of experience in B2B SaaS growth, demand generation, field marketing, or ecosystem-led growth. - Experience in fast-scaling B2B companies, ideally in Series A to C environments, with exposure to rapid growth phases. - Proven track record of generating pipelines through non-paid or hybrid channels, selling to similar ICPs. - Strong strategic thinker with a high execution bias. - Comfortable being measured on revenue outcomes. - Able to balance creativity with commercial discipline. Benefits - Be part of a category-defining company: We're changing how brands build communities. - Total creative freedom: Bring wild marketing ideas to life with a team that supports experimentation. - Global, remote-first culture: Work with top talent across different countries. - Private Health Insurance (Medical & Dental): Your insurance plan includes dental care, so your smile is covered too! - Mental Health Support: Take care of your mind with an allowance to reimburse therapy sessions up to a certain limit. Your mental health matters! - Company-Sponsored Sports Sessions: We support your physical wellbeing by covering sports or fitness sessions of your choice — because staying active should fit your lifestyle, not a one-size-fits-all programme. - Well-being Allowance: Rest and recovery are just as important as performance. You will receive a wellbeing allowance for approved therapeutic and recovery treatments that support your physical health and relaxation.

Title: Creative Director, Performance Marketing Location: San Francisco Department: Marketing Job Description: About Owner Owner is the AI-native system local business owners use to succeed, starting with restaurants. We’re building the system that replaces the many tools owners use to run their business. It powers everything from the restaurant’s website, online ordering, CRM, POS, and more. Product philosophy Most small business software makes owners do the work to get what they want: sales growth and profit growth. Owner does the work for them agentically. Our system drives demand, converts it, and helps operators run their business day to day. As it improves, the business improves with it. Using Owner should feel like having a team of great operators, engineers, and marketers working for you. Our vision We’re starting by helping independent restaurants succeed online. But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive. Once we nail the solution for restaurants – we’ll scale it into every other local business type. In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age. Our traction Since 2020, we've generated tens of millions in revenue and processed over a billion dollars of online orders. 1 in 5 Americans have used an Owner.com website. More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees. Our team Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe. We’ll be scaling even faster in 2026 to keep pace with our customer growth. Where we work Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location! Why we’re looking for you Media has been an unfair advantage for Owner as we've scaled to over a billion dollar valuation. Our organic social channels generate 5M+ impressions monthly and our paid media engine is one of our most important customer acquisition channels. We’re increasingly noticing these worlds converging. Hook angles that engage organic audiences also convert on paid channels. And the best marketing teams have the taste, technical expertise, and customer insights to execute across both these surface areas. The Creative Director, Performance Marketing will execute at this intersection and drive the creative quality and strategic direction of our paid media campaigns: Meta ads, YouTube ads, CTV, etc. You'll shape how millions of small business owners experience Owner's brand across our highest-leverage marketing surfaces. This role is based in San Francisco, California. The impact you’ll have - Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year - Own and understand the P&L impact of ad campaigns across channels: you’ll partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation. - Shape the expression of Owner’s brand across channels, ensuring every asset meets Owner's brand and quality bar and creates a consistent experience - Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint. - Oversee the QC process for for in-house and contractor creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume. - Establish the organic-to-paid creative pipeline: creative feedback loops to identify top organic performers and adapt them for paid channels and vice versa - Work with the growth team on performance analytics to track what's working and iterate on best performers Who you’ll work with - Report directly to the to VP of Media and Chief of Staff to the CEO - Partner closely with Growth Marketing Managers on media buying, channel strategy and execution - Work with Design team on maintaining brand identity and consistency across all surfaces - Manage relationships with contractors, agencies, and external creative partners What we’re looking for - 5+ years of experience in creative direction for performance marketing - Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle) - Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction - Experience building creative testing frameworks and production pipelines at scale - Comfort with full-funnel creative: ads, landing pages, email, CRO - Bias for clear systems and documentation - Active use of AI-enabled tools, automation, and workflows Pay and benefits The estimated base salary range for this role is $190K-$200K USD, plus a generous pre-IPO equity package. Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO — plus extra fun perks! We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information. If you believe you are being contacted by a scammer, please mark the communication as "phishing" or “spam” and do not respond.

**Key Responsibilities** - Launch, manage, and scale high-volume lead generation campaigns across Facebook and Instagram daily. - Oversee the full campaign lifecycle, from initial technical setup (Pixel, CAPI, and UTMs) to advanced horizontal and vertical scaling. - Monitor key performance indicators including CPL, CTR, Frequency, and Lead Quality, making proactive adjustments to combat creative fatigue. - Build and optimize high-converting landing pages and funnels, utilizing A/B testing and CRO principles to maximize lead flow. - Manage client accounts independently, making high-level strategic decisions and communicating performance results clearly. - Collaborate with creative teams and account managers to ensure messaging aligns with lead quality goals. - Integrate lead data with GoHighLevel and other CRMs via Zapier and webhooks to ensure seamless lead nurturing.