USA TODAY Co. logo
USA TODAY Co.

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, we provide essential journalism, local content, and digital experiences to audiences and businesses.

National Account Manager

Location

United States

Posted

14 days ago

Salary

$60K - $65K / year

Seniority

Lead

Job Description

National Account Manager

USA TODAY Co.

Role Description We’re looking for a National Account Manager to support and grow key accounts within our National Sales channel—specifically across Health & Wellness verticals . - Focus on retaining and expanding existing partnerships. - Help bring new opportunities through the sales funnel. - Act as a trusted advisor to clients, partnering closely with internal teams to develop and deliver impactful, data-driven marketing campaigns. - Manage the full campaign lifecycle—from strategy and planning to execution and optimization. What Success Looks Like - Client Growth & Retention: Build strong, long-term partnerships with national brands and stakeholders across complex organizations. - Performance-Driven Results: Balance client goals with business KPIs, ensuring campaigns deliver measurable impact. - Revenue Growth: Identify and act on upsell and cross-sell opportunities to drive account expansion. - Cross-Functional Collaboration: Serve as a central point of contact, partnering seamlessly with internal teams to deliver a best-in-class client experience. What You’ll Do - Partner with Brand Managers and internal teams to develop strategic, customized advertising solutions. - Build and evolve media plans based on client objectives, performance data, and market insights. - Manage end-to-end campaign execution, including contracts, onboarding, billing, reporting, and optimization. - Lead coordination for custom programs, sponsorships, and creative builds, acting as the bridge between clients and internal teams. - Work closely with Client Strategy and Client Services to drive client retention and revenue growth. - Maintain proactive client communication, ensuring exceptional service and responsiveness. - Identify opportunities to expand existing partnerships and support new business initiatives. - Support print campaigns where applicable and contribute to broader team projects. Qualifications - Bachelor’s degree or equivalent experience. - 3+ years of experience in digital advertising, media, or publishing. HIPAA experience is a plus. - Experience working with sales teams and client-facing account management. - Proficiency with tools such as Microsoft Office and CRM/order management systems (Salesforce or similar a plus). Requirements - Experience working on complex, multi-channel advertising solutions across national accounts. - Strong understanding of digital media, performance marketing, and campaign strategy. - Ability to translate data into actionable insights and client recommendations. - Excellent relationship-building and communication skills. - High level of organization and ability to manage multiple campaigns and deadlines simultaneously. - A collaborative, solutions-oriented mindset in a fast-paced environment. Benefits - Work with a national network of brands and clients. - Be part of a collaborative, innovative, and supportive team. - Access flexible work options and a culture that values balance. - Competitive benefits including PTO, holidays, medical, dental, and 401(k).

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