Position Summary Working under the direction of the Sr. Manager Omnichannel Marketing Communications, the Digital Media, Growth & Performance Strategy Manager will help shape our media strategy, accelerate performance, and drive innovation across our digital ecosystem. This role blends performance marketing, growth experimentation, and media innovation. The ideal candidate is equal parts strategist, optimizer, and builder; someone who can deliver measurable results today while identifying the opportunities that will fuel tomorrow’s growth. Primary Duties and Responsibilities Digital Media Strategy and Performance Develop and own the cross channel digital media strategy, including search, paid social, programmatic, video, and emerging platforms. Translate business objectives into actionable media plans with clear KPIs, audience strategies, and budget recommendations. Plan, execute, and optimize first party media across owned and operated channels, CRM, marketing automation, paid digital, and programmatic platforms. Lead ongoing optimization to improve efficiency, conversion rates, and ROI across all paid channels. Develop and own the cross channel digital media strategy, including search, paid social, programmatic, video, and emerging platforms. Translate business objectives into actionable media plans with clear KPIs, audience strategies, and budget recommendations. Plan, execute, and optimize first party media across owned and operated channels, CRM, marketing automation, paid digital, and programmatic platforms. Lead ongoing optimization to improve efficiency, conversion rates, and ROI across all paid channels. Growth Strategy and Experimentation Build and manage a structured experimentation roadmap to test new channels, audiences, and creative approaches. Develop hypotheses, test plans, and learning agendas that uncover scalable growth opportunities. Partner with analytics and product teams to validate results and operationalize successful tests. Build and manage a structured experimentation roadmap to test new channels, audiences, and creative approaches. Develop hypotheses, test plans, and learning agendas that uncover scalable growth opportunities. Partner with analytics and product teams to validate results and operationalize successful tests. Media Innovation and Emerging Platforms Identify and evaluate new media opportunities, technologies, and partnerships that can unlock incremental growth. Pilot innovative formats and channels such as CTV, retail media, creator collaborations, and AI driven targeting. Collaborate with creative teams to develop forward thinking ad concepts and storytelling approaches. Identify and evaluate new media opportunities, technologies, and partnerships that can unlock incremental growth. Pilot innovative formats and channels such as CTV, retail media, creator collaborations, and AI driven targeting. Collaborate with creative teams to develop forward thinking ad concepts and storytelling approaches. Analytics, Measurement and Insights Build a robust measurement framework, including attribution, incrementality testing, and channel level performance insights. Develop dashboards and reporting structures that provide visibility into performance and actionable recommendations. Present insights and strategic recommendations to senior leadership and cross functional partners. Build a robust measurement framework, including attribution, incrementality testing, and channel level performance insights. Develop dashboards and reporting structures that provide visibility into performance and actionable recommendations. Present insights and strategic recommendations to senior leadership and cross functional partners. Cross Functional Leadership Partner closely with brand, CRM, product, analytics, and web teams to ensure cohesive customer journeys and aligned strategies. Influence stakeholders by translating complex data into clear, compelling narratives. Provide strategic guidance on creative needs, audience segmentation, and landing page optimization. Partner closely with brand, CRM, product, analytics, and web teams to ensure cohesive customer journeys and aligned strategies. Influence stakeholders by translating complex data into clear, compelling narratives. Provide strategic guidance on creative needs, audience segmentation, and landing page optimization. Agency and Vendor Management Manage relationships with media agencies, technology partners, and platform representatives. Evaluate new tools and capabilities that enhance performance, efficiency, and innovation. Ensure flawless execution of campaigns across all channels. Perform all work in compliance with company quality procedures and standards. Perform other duties as assigned. Manage relationships with media agencies, technology partners, and platform representatives. Evaluate new tools and capabilities that enhance performance, efficiency, and innovation. Ensure flawless execution of campaigns across all channels. Perform all work in compliance with company quality procedures and standards. Perform other duties as assigned. Qualifications Bachelor degree required in advertising, marketing, or other related field preferred Education substitution: in lieu of a bachelor's degree, 4 years of additional relevant experience will be accepted. 5+ years of professional related experience in digital advertising or an in‑house digital marketing team with a proven track record of delivering results through digital marketing techniques. Preferred Demonstrated success supporting long sales cycles, multi stakeholder buying journeys, and account based marketing programs. Extensive experience with defining budget, CPA, ROAS and other thresholds for all campaigns. Extensive experience with Google Ads, Microsoft Ads, social media advertising, etc. Knowledge, Skills, and Abilities Consistently upholds and reflects the core ethical principles and values that bioMérieux promotes. Analyze data and make decisions and recommendations using data to guide decision-making and provide suggestions for improvement. Planning objectives and strategies to achieve them within a set timeline. Written communications including the ability to communicate technical data in written form. Business acumen to understand how a business operates and how to make it successful. Ability to work cross-functionally allowing for better collaboration and communication. Skilled in MS Office tools including Outlook, Teams, Word, and Excel (intermediate level). Demonstrated proficiency completing high level digital marketing projects. Proven ability in interpreting digital advertising analytics data, formulating conclusions, and developing strategies. Intermediate experience creating media specific documents such as media plans and playbooks, objectives, and strategy decks. Strong grasp of digital advertising best practices from both business and technical perspectives. Working Conditions and Physical Requirements Ability to remain in a stationary position for prolonged periods. Ability to ascend and descend stairs, ladders, ramps, and similar structures. No requirement to wear PPE most of the day. No operation of heavy machinery. No requirement to adjust or move objects up to 50 pounds. Domestic travel required: 10% of time. A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options Company-Provided Life and Accidental Death Insurance Short and Long-Term Disability Insurance Retirement Plan including a generous non-discretionary employer contribution and employer match. Adoption Assistance Wellness Programs Employee Assistance Program Commuter Benefits Various voluntary benefit offerings Discount programs Parental leaves

Zoom is seeking a senior, strategic Lifecycle Marketing Sr. Manager to own and evolve lifecycle monetization across our Online and Self-Serve ecosystem. This role is built for a lifecycle leader who can translate product usage and customer intent into measurable revenue impact at scale. You will shape PLG and monetization strategy across Zoom’s multi-product portfolio, partnering cross-functionally to maximize customer lifetime value. Owning Zoom’s lifecycle monetization strategy, driving conversion, upgrades, expansion, add-on adoption, and resubscription within a PLG motion. Leading lifecycle strategy across activation, adoption, expansion, renewal, and win-back through personalized, usage-driven journeys. Partnering with Data Science and Analytics to build segmentation and predictive models that identify intent, expansion readiness, and churn risk. Driving lifecycle experimentation across onboarding, trials, pricing and packaging, feature access, and reactivation levers to improve revenue outcomes. Defining measurement and attribution frameworks that connect programs to conversion, retention, expansion, and LTV growth. Influencing product roadmap and go-to-market priorities through insights, test learnings, and cross-functional leadership.

Job title : UFS NAM ABM & Lead Management Supervisor Location : Remote - Hoboken , NJ Who We Are Act like a founder, accelerate your growth, stay ahead of the curve, enjoy the growth: JOIN US . Unilever Food Solutions is an independent Global Business Unit, which is the 5th largest Business Unit in Unilever. UFS is ~20% of Nutrition Business Group and operates in 76 markets with a Turnover of about €3 Bn. We have a compelling ambition: To be a €5 Bn business by 2030, becoming the leader in digital selling in the food service industry, the best solution provider for our Operators and the planet, and a Winning People Engine. UFS operates with a different business model that has a greater emphasis on chefs and field sales to drive demand creation with operators in a Business-to-Business setting. UFS is a unique business within Unilever, with a constant focus on executional excellence and consistent productivity improvements leading to significant value creation and enabled by rich expertise in the professional food service channel. UFS is the place where we are all striving to be Chefs supporting Chefs! At UFS we have an entrepreneurial culture with a commitment to speed, simplicity and trust, whilst having a hunger to grow – both our business and our people. UFS also proudly commits to high employee engagement every year with Univoice scores ahead of Unilever across all dimensions. It is the place where you can be a risk taker, test and iterate, and be a trendsetter. You can think and work like an owner of your own business and be ahead of the curve. With the purpose of “We free you to love what you do” and the DNA “having empathy for the people we serve and the expertise to meet their needs 24/7” you will become a part of a “People-to-People organization.” At UFS, we are committed to fostering a culture of trust and unity with our empowered One Team One Goal approach, with a passion for winning and nurturing a culture of psychological safety where people can shape their career adventures. We aim to achieve resilient performance and sustainable success, winning together as one resilient, dynamic team. R ole Overview Lead the strategy, operating model, and performance governance for our Account-Based Man a gement (ABM) and Lead Management across U.S. food service operators. You will design the plays, handoffs, SLAs, and measurement that connect insight → samples → pilots → rollouts → retention. You’ll partner closely with Sales, Marketing, Culinary (chef team), Data/Tech team (who execute tracking, integrations, and campaigns). J ob Responsibilities Strategy & Planning Define ICP, account scoring& tiers ( leveraging multiple 1st, 2nd and 3rd party data sources) and channel mix (Acquire: Social, Search, Programmatic, Offline Event/ SR; Engage: Website/ APP/ SMS/ EDM; Convert: SR/ Sysco/US Foods/RD/Amazon/FSD). Set account- and lead-level qualification (MQA/IQA & MQL/SAL/SQL) and the ABM roadmap. Experimentation & Rapid Iteration Collaborate with marketing& CD team, run continuous experiments across: audiences, offers (samples/pilots), creative, content, cadence, channels (social/search/programmatic/email/SMS). Test hypotheses quickly, validate with data, and scale what works. Build a backlog of high-impact experiments to accelerate acquisition and qualification. Process & Orchestration Build playbooks for each segment: triggers, offers (samples/pilots), content direction, and sales SLAs. Own lead routing & handoff design, event workflows and conversion feedback loop. Working with marketing, CD and tech team to deploy the automation journey through Marketo and CRM. Incorporate with the AI Transformation agenda, to embed your best practices into: AI lead scoring, AI-driven personalization, AI ABM play orchestration, Next-best-offer for operators Measurement & Optimization Define the KPI tree for every stage of the funnel (reach → engagement → qualification → conversion). Build dashboards tracking and monitoring the funnel impact. Present insights to CD, Marketing, and Leadership; run quarterly business reviews (QBRs). QUALIFICATIONS AND EXPERIENCE REQUIREMENTS Education & Experience 5+ years in B2B growth, ABM, demand generation, marketing operations, or growth experimentation. Demonstrated success improving lead quality, conversion rates, and pipeline efficiency. Operational experience with ABM platforms, CRM (Salesforce), and MAPs (Marketing Cloud or Marketo); hands-on enough to test/QA, while partnering with data/ tech for implementation. Strong understanding of attribution models, multi-touch journeys, and CRM-to-CDP integrations. Food-service /CPG B2B context (Sysco, US Foods, Restaurant Depot/Instacart, Amazon) is a plus; familiarity with privacy basics (CCPA/CPRA, CAN-SPAM, GDPR). Skills & Capabilities Growth hacker mindset: rapid testing, ruthless prioritization, data-driven iteration. Strong analytical skills—comfortable interrogating behavioral data, intent signals, and funnel metrics. Deep understanding of B2B buying journeys and restaurant/foodservice operator dynamics. Skilled in building process flows, lifecycle maps, SLAs, routing logic, and ABM playbooks. Excellent communicator—able to align Sales, Marketing, Culinary, Data, IT, and agency partners. Highly autonomous, entrepreneurial, and execution-oriented . Our Culture Caring Deeply Positive Tensions for Bigger Outcomes, Fairness and Transparency, Performance AND care Staying Three Steps Ahead of the Market Build Future While Delivering today, Think Big simplify, commit, Lead Shape Disrupt Mkt Delivering with Excellence Pride in our Execution, Best in Reality, Developing Breakthrough solutions Focusing on What Matters Most Fewer Bigger Things, Fight for What matters most, Challenging and Debating Right Choices What We Can Offer You Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability ------------------------------------ At Unilever, inclusion is at the heart of everything we do . We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee. Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

• Build & Execute Co-Marketing Strategy — Develop and roll out joint marketing plans with strategic partners. Generate campaigns spanning webinars, case studies, thought leadership, email programs, and partner marketplace content. • Drive Pipeline & Demand Generation — Partner with Growth, Partnerships, and Regional Marketing to launch sourced and co-sourced demand campaigns. Track and optimize for KPIs, ROI, and pipeline targets. Create demand plays aligned to partner incentives, MDF/coop budgets, and regional sales priorities. • Lead Events & Experiences — Plan and manage partner-aligned events (executive roundtables, CIO experiences, roadshows, workshops, conferences such as Adobe Summit). Manage speaker submissions, session content, booth messaging, and overall event activation strategy. • Oversee Content & Messaging Development — Develop partner-driven content and campaigns across teams. Craft compelling stories around AI-powered services, cloud migrations, personalization, media innovation, and commerce, ensuring messaging aligns with DEPT®’s brand and partner positioning. • Manage Partnership Operations — Oversee partner portals, listings, marketplace profiles, badge/tier updates, awards submissions, and general partner governance. Collaborate with Alliances to support tier requirements and partner status goals. Maintain a shared calendar of partner campaigns, events, and GTM programs to align teams.