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Zoom Video Communications logo
Zoom Video Communications

Zoom Video Communications was founded in 2011 to revolutionize the way teams communicate with its software-based conference room solution. Across all devices an

Online Lifecycle Marketing Sr. Manager

Location

United States

Posted

117 days ago

Salary

0

No structured requirement data.

Job Description

Online Lifecycle Marketing Sr. Manager

Zoom Video Communications

Zoom is seeking a senior, strategic Lifecycle Marketing Sr. Manager to own and evolve lifecycle monetization across our Online and Self-Serve ecosystem. This role is built for a lifecycle leader who can translate product usage and customer intent into measurable revenue impact at scale. You will shape PLG and monetization strategy across Zoom’s multi-product portfolio, partnering cross-functionally to maximize customer lifetime value. Owning Zoom’s lifecycle monetization strategy, driving conversion, upgrades, expansion, add-on adoption, and resubscription within a PLG motion. Leading lifecycle strategy across activation, adoption, expansion, renewal, and win-back through personalized, usage-driven journeys. Partnering with Data Science and Analytics to build segmentation and predictive models that identify intent, expansion readiness, and churn risk. Driving lifecycle experimentation across onboarding, trials, pricing and packaging, feature access, and reactivation levers to improve revenue outcomes. Defining measurement and attribution frameworks that connect programs to conversion, retention, expansion, and LTV growth. Influencing product roadmap and go-to-market priorities through insights, test learnings, and cross-functional leadership.

Job Requirements

  • Bring 13+ years of experience driving lifecycle monetization in PLG SaaS and/or subscription businesses (self-serve/SMB), with clear revenue ownership at scale.
  • Demonstrate a strong track record of driving revenue impact through lifecycle programs, experimentation, and optimization.
  • Collaborate effectively across Product, Data Science, Analytics, Ecommerce, and Finance, influencing without direct authority.
  • Leverage deep fluency in product usage analytics, cohort analysis, predictive modeling, and LTV frameworks to guide decisions.
  • Operate with executive presence and strong judgment, balancing automation and personalization across lifecycle channels and platforms.
  • Possess broad experience in multi-channel lifecycle marketing, driving strategy and execution across email, push, SMS, app notifications, and in-product messaging.
  • Demonstrate experience contributing to SMB, B2B go-to-market strategy, including PLG motions, self-serve monetization, and cross-functional alignment.
  • Salary Range or On Target Earnings: Minimum: $126,500.00, Maximum: $276,700.00
  • In addition to the base salary and/or OTE listed, Zoom has a Total Direct Compensation philosophy that takes into consideration base salary, bonus, and equity value.
  • Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
  • We also have a location-based compensation structure; there may be a different range for candidates in this and other locations.

Benefits

  • Our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health.
  • Support work-life balance and contribute to their community in meaningful ways.

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