Role Description The Marketing Operations Manager is a project and process focused leadership role responsible for ensuring marketing strategy is planned, executed, tracked, and completed on time. This role bridges Strategic Marketing & Corporate direction, Performance Marketing insights, and commercial execution, enabling efficient go to market delivery across North America. The position is grounded in marketing project management, bringing discipline, structure, and transparency—while ensuring that insights from analytics, CRM data, and customer behavior translate into meaningful execution improvements across the marketing, sales, and loyalty journey. Key Responsibilities - Project Management & Delivery Ownership - Own end to end marketing project management across initiatives including: product launches, trade shows and events, creation, maintenance and deployment of collateral as catalogs, brochures, technical papers and thought leadership initiatives, website updates and enhancements, social media calendars and publishing, graphic design team and deliverables (brochures, sell sheets, media ads, digital assets). - Apply structured project management methodologies of the full marketing team to ensure clear scopes and timelines, defined owners and dependencies, and on time, high quality delivery. - Build visibility and accountability through disciplined planning, delivery and reporting. - Tools, Platforms & Ways of Working - Implement standardized work intake, prioritization, and approval workflows. - Create templates, calendars, launch plans, and execution playbooks. - Lead project planning and execution using MarTech across the teams. - Marketing Technology & CRM Enablement - Support implementation, deployment, and operational adoption of marketing technologies. - Ensure marketing systems are connected to CRM platforms to enable a seamless customer journey. - Partner with Performance Marketing and Commercial teams to ensure technology supports execution, segmentation, attribution, and lifecycle alignment. - Brand, Content & Campaign Execution - Oversee brand governance and ensure consistent messaging across all marketing outputs. - Own quality control of copy, design, and content accuracy—particularly in technical and industrial contexts. - Lead integrated, multi-channel campaigns supporting North America sales teams. - Ensure campaign execution supports higher quality MQLs that convert into long term customers. - Trade Show, Event & Commercial Enablement - Oversee end to end trade show and event execution. - Support distributors and customers with co-marketing initiatives and branded assets. - Work closely with commercial teams to align marketing execution to revenue priorities. - Ensure event and field marketing efforts are measurable and commercially relevant. - Cross Functional & External Collaboration - Operate effectively with internal industrial leaders and subject matter experts, North America commercial and sales teams, product and application specialists, external agencies and technology partners, distributors and channel partners. - Demonstrate strong multicultural collaboration skills across regions and functions. - Act as a proactive owner who removes friction and keeps initiatives moving forward. - Hands On Builder Role - This role is building the Marketing Operations function from bottoms up. - Requires comfort operating without full structure in place while actively creating it. Qualifications - Strong background in marketing project management. - Deep understanding of B2B marketing, particularly within industrial or technical environments. - Ability to connect marketing, sales, and loyalty funnel stages into one coherent journey. - Experience working across marketing operations, campaigns, technology, and content. - Analytical mindset with the ability to translate data into execution improvements. - Strong communication skills across technical, commercial, and creative stakeholders. - Proactive, detail oriented leader with strong ownership mentality. - Hands on experience or working knowledge of: - Enterprise CRM systems (SAP C4C preferred, Salesforce or similar acceptable). - Marketing automation and campaign platforms. - Website CMS platforms (Contentstack preferred, WordPress, Craft, or similar acceptable). - Project management platforms from Microsoft (e.g., Planner/Loop) also experience with other software (Monday.com, Asana, Jira, Smartsheet) is acceptable and transferable. Travel Requirements - 15-20% Benefits - Enjoy a generous PTO policy and 13 paid holidays. - SKF supports work/life integration, home, family, community, personal well-being and health. - At SKF, we strive to embed Diversity, Equity and Inclusion in everything we do. - Comprehensive healthcare options to fit your needs and opt out payment. - Added benefits include company paid life insurance, STD, LTD, critical illness coverage, tuition reimbursement, employee discount programs, and much more! - SKF offers STVS (Short Term Variable Salary) or Sales Incentive based on company performance and at the discretion of management. - Participate in our 401K program that boasts a 10% employer contribution: 100% match up to 5% of your elected contribution (100% Vested) plus an additional 5% company contribution.

• Lead recurring reviews of marketing automation processes with internal stakeholders and functional leaders to identify areas for improvement, optimization, and innovation • Track, analyze, and report on marketing campaign performance to inform strategic decisions • As the marketing technology subject matter expert, configure and manage the software stack to ensure seamless execution of campaigns and strategies. Including, but not limited to, workflow and automation setup, fields/forms customization, system-wide rules configuration, website content updates, and user roles/permissions setup • Ensure compliance with data privacy regulations and other relevant regulatory requirements such as GDPR, CCPA and ADA while monitoring best practices within marketing operations • In cases where additional configuration support is required, evaluate, engage, and manage consultants who are software subject matter experts • Translate business needs into system requirements and ensure that these are clearly communicated to and understood by IT, consultants and/or software vendors • Develop and execute test plans to ensure newly implemented features are functioning as intended • Provide training and mentoring to marketing staff on best practices and using new features • Monitor system performance, quickly identify and resolve software/process problems and provide regular system performance trend reports • Proactively evaluate upcoming software releases for potential impacts to production environment and new feature adoption opportunities, obtain stakeholder alignment on the most impactful features, and lead the testing and implementation of any new features • Maintain a prioritized list of SkinSpirit specific feature requests submitted to software vendors and negotiate the business case for them to be built • Project manage the implementation of any new software, including evaluation, contract negotiation, implementation and ongoing renewals • Collaborate with cross-functional teams to align marketing initiatives and facilitate continuous improvement (for example, Clinic Operations, Information Technology, Learning & Development) • Ongoing optimization of the marketing software budget by managing licenses, usage, and value for investment ensuring spending is aligned with strategy and objectives • Conduct market research and competitive analysis to stay ahead of industry trends and inform marketing strategies

• Auditar el estado actual de nuestra plataforma de automatización: datos, segmentos, journeys y estructura general • Diseñar y documentar la arquitectura de CRM: modelo de datos, taxonomía de eventos, lógica de segmentación • Construir y optimizar journeys y automatizaciones para audiencias B2B y B2C • Gestionar la integración entre nuestra herramienta de marketing y el CRM de ventas (HubSpot / Salesforce) • Asegurar la calidad y consistencia de los datos en toda la cadena • Colaborar con Tech para implementar eventos e integraciones desde el producto • Proponer y medir mejoras en deliverability, engagement, conversión y retención

• Own and optimize Zapier’s marketing operations infrastructure, including campaign operations, lead management, attribution, automation, and reporting. • Partner with Demand Gen, Product Marketing, Sales, and RevOps to ensure seamless lead flow, accurate data capture, and efficient funnel management. • Build and maintain scalable processes and systems improving campaign execution, reporting accuracy, and operational efficiency. • Manage marketing automation and CRM workflows, including lead scoring, routing, lifecycle management, segmentation, and nurture programs. • Develop dashboards and reporting frameworks for funnel performance, campaign effectiveness, pipeline contribution, and ROI. • Identify operational bottlenecks and proactively recommend improvements increasing speed, scalability, and marketing impact. • Support experimentation and growth initiatives ensuring clean data, reliable attribution, and operational readiness. • Document processes, establish operational best practices, and create durable systems for scalable marketing organization. • Collaborate with external vendors and internal systems teams to evaluate, implement, and optimize marketing technology and tooling. • Drive alignment across Marketing, Sales, and RevOps through strong communication, operational rigor, and shared visibility into performance metrics.