• Set vision and priorities for how data supports fundraising and marketing strategy, based on a deep understanding of GiveDirectly’s fundraising model, donor lifecycle, and growth strategy, across revenue streams • Define, standardize, and document core fundraising and marketing KPIs (e.g., retention, LTV, revenue forecasting metrics) to drive fundraising goals • Design and build robust data models in the warehouse that serve as the source of truth for fundraising reporting - weekly, monthly, quarterly and annually • Establish clear, trusted source-of-truth datasets and metric logic used consistently across Fundraising, Finance, and Leadership, continually folding learnings in to update the metrics and definitions • Identify recurring analytical needs and convert them into scalable, automated data products • Scope and prioritize fundraising data products in partnership with Fundraising and Marketing Data stakeholders • Partner with data engineering on upstream data quality and pipeline improvements, while owning the downstream analytical layer • Continuously reduce ad hoc reporting by investing in durable systems that compound in value over time • Serve as the primary data partner to fundraising and marketing leadership, informing strategy across acquisition, retention, and revenue expansion • Build and maintain revenue forecasts and donor cohort models to guide annual planning and budget allocation • Support channel investment decisions with clear ROI frameworks, experiment design, and performance analysis • Proactively surface decision-relevant insights, even when questions are not fully formed • Conduct deep-dive analyses into donor cohorts, retention drivers, churn patterns, and cost per dollar raised to drive continuous improvement on fundraising performance • Evaluate marketing and fundraising initiatives using appropriate analytical methods (including experimentation where feasible, though not all channels support large-scale testing) • Translate complex analyses into clear recommendations for non-technical stakeholders that drive fundraising improvements • Surface high-leverage opportunities to improve conversion, retention, and revenue durability • Collaborate with data engineers and analytics peers to improve data quality, access, and trust • Partner with the Salesforce Lead to ensure CRM data structure and integrity support accurate reporting and scalable downstream modeling • Contribute to the long-term roadmap for fundraising data architecture, ensuring systems are designed for scalability and compounding insight generation over time • Contribute to improvements in GiveDirectly’s data capabilities such as adopting conversational analytics • Maintain high standards of analytical rigor, documentation, and reproducibility.

• Set vision and priorities for how data supports fundraising and marketing strategy, based on a deep understanding of GiveDirectly’s fundraising model, donor lifecycle, and growth strategy, across revenue streams • Define, standardize, and document core fundraising and marketing KPIs (e.g., retention, LTV, revenue forecasting metrics) to drive fundraising goals • Design and build robust data models in the warehouse that serve as the source of truth for fundraising reporting - weekly, monthly, quarterly and annually • Establish clear, trusted source-of-truth datasets and metric logic used consistently across Fundraising, Finance, and Leadership, continually folding learnings in to update the metrics and definitions • Identify recurring analytical needs and convert them into scalable, automated data products • Scope and prioritize fundraising data products in partnership with Fundraising and Marketing Data stakeholders • Partner with data engineering on upstream data quality and pipeline improvements, while owning the downstream analytical layer • Continuously reduce ad hoc reporting by investing in durable systems that compound in value over time • Serve as the primary data partner to fundraising and marketing leadership, informing strategy across acquisition, retention, and revenue expansion • Build and maintain revenue forecasts and donor cohort models to guide annual planning and budget allocation • Support channel investment decisions with clear ROI frameworks, experiment design, and performance analysis • Proactively surface decision-relevant insights, even when questions are not fully formed • Conduct deep-dive analyses into donor cohorts, retention drivers, churn patterns, and cost per dollar raised to drive continuous improvement on fundraising performance • Evaluate marketing and fundraising initiatives using appropriate analytical methods (including experimentation where feasible, though not all channels support large-scale testing) • Translate complex analyses into clear recommendations for non-technical stakeholders that drive fundraising improvements • Surface high-leverage opportunities to improve conversion, retention, and revenue durability • Collaborate with data engineers and analytics peers to improve data quality, access, and trust • Partner with the Salesforce Lead to ensure CRM data structure and integrity support accurate reporting and scalable downstream modeling • Contribute to the long-term roadmap for fundraising data architecture, ensuring systems are designed for scalability and compounding insight generation over time • Contribute to improvements in GiveDirectly’s data capabilities such as adopting conversational analytics • Maintain high standards of analytical rigor, documentation, and reproducibility

*This role supports the South region of the US. Ideal candidate is local to the region* Our Company We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks ¬– can focus on achieving the incredible with data. Right now, we’re laying the foundation for our next wave of growth. We’re looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data. The Team We represent Hitachi Vantara to our customers and partners across the globe, establishing business and marketing relationships to understand customer challenges and deliver an outstanding customer and partner experience. We collaborate as a team and cross-functionally to ensure the success of our customers and partners and we need people like you to build those deep relationships and to passionately articulate our value proposition. What you’ll be doing We are seeking a passionate and proven Partner Marketing Manager to support our channel partners in the United States and Canada. This person will focus on the planning and execution of marketing programs and events that drive awareness, engagement and pipeline with our partners. Business alignment with regional partner account managers will be a critical component of this role, and the ideal candidate is a strong collaborator who can work with key stakeholders internally and within the partners to drive a holistic marketing plan and achieve business results within the region. The primary objective of this role is to facilitate planning and engagement with our partners to drive high impact marketing programs and events that generate pipeline and help grow our business. This person will be responsible for MDF planning with partners as well as driving events, campaigns and other partner engagements that help us build new relationships, expand our reach, and acquire new customers. This position is part of the Americas Regional, Programs and Partner Marketing team and reports into the Manager of Field and Partner Marketing within Global Marketing organization. This position is based in the United States. Responsibilities Develop and execute joint marketing plans with regional channel partners including events, campaigns and other pipeline generation activities. Work closely with partner account managers, field marketing and other stakeholders to align partner marketing with broader GTM initiatives like launches and solution focus areas. Support communications and enablement for partners by helping amplify messages and drive in-person workshops and partner days. Manage marketing budgets including MDF, and track spend on programs and campaigns. Make recommendations on how to invest and optimize marketing spend and ROI. Help support regional field events by engaging partners and aligning on target accounts, joint customer conversations, meetings and lead follow up. Collaborate with Inside Sales team on campaigns and programs that generate pipeline and drive new opportunities with our partners. Provide regular updates to marketing and sales on the status of partner marketing programs, and how we are working with regional partners to expand and grow our business. What you’ll bring to the team About us We’re a global team of innovators. Together, we harness engineering excellence and passion for insight to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can a make positive impact on their industries and society. If you believe that innovation can inspire the future, this is the place to fulfil your purpose and achieve your potential. #LI-JT1 Fostering innovation through diverse perspectives Hitachi is a global company operating across a wide range of industries and regions. One of the things that sets Hitachi apart is the diversity of our business and people, which drives our innovation and growth. We are committed to building an inclusive culture based on mutual respect and merit-based systems. We believe that when people feel valued, heard, and safe to express themselves, they do their best work. How we look after you We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing. We’re also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We’re always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you’ll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with. We’re proud to say we’re an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success.

• Work as part of theScore Bet CRM team to prepare, schedule and analyze promotions and lifecycle communications for theScore Bet brand. • Draft promotional copy and create Branch links for deep linking purposes. • Work hand-in-hand with both the marketing operations and commercial sportsbook teams to coordinate logistics and execution of marketing campaigns. • Increase customer engagement and retention, reducing churn, and actively moving users further down the loyalty path. • Use data and work closely with the analytics, risk and commercial marketing teams to identify key customer behaviors, assess and provide regular reporting on campaign performance, and continuously identify ways to improve the overall customer experience. • Collaborate with the theScore Bet Casino team to ensure a cohesive cross-platform user experience. • Be a proactive part of the ideation process, contributing in team meetings and strategy sessions. • Other duties as required.