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Give cash to the extreme poor, no strings attached.
Senior Manager, Data – Fundraising and Marketing
Location
United States
Posted
143 days ago
Salary
$129K / year
Seniority
Senior
Job Description
Senior Manager, Data – Fundraising and Marketing
GiveDirectly
• Set vision and priorities for how data supports fundraising and marketing strategy, based on a deep understanding of GiveDirectly’s fundraising model, donor lifecycle, and growth strategy, across revenue streams • Define, standardize, and document core fundraising and marketing KPIs (e.g., retention, LTV, revenue forecasting metrics) to drive fundraising goals • Design and build robust data models in the warehouse that serve as the source of truth for fundraising reporting - weekly, monthly, quarterly and annually • Establish clear, trusted source-of-truth datasets and metric logic used consistently across Fundraising, Finance, and Leadership, continually folding learnings in to update the metrics and definitions • Identify recurring analytical needs and convert them into scalable, automated data products • Scope and prioritize fundraising data products in partnership with Fundraising and Marketing Data stakeholders • Partner with data engineering on upstream data quality and pipeline improvements, while owning the downstream analytical layer • Continuously reduce ad hoc reporting by investing in durable systems that compound in value over time • Serve as the primary data partner to fundraising and marketing leadership, informing strategy across acquisition, retention, and revenue expansion • Build and maintain revenue forecasts and donor cohort models to guide annual planning and budget allocation • Support channel investment decisions with clear ROI frameworks, experiment design, and performance analysis • Proactively surface decision-relevant insights, even when questions are not fully formed • Conduct deep-dive analyses into donor cohorts, retention drivers, churn patterns, and cost per dollar raised to drive continuous improvement on fundraising performance • Evaluate marketing and fundraising initiatives using appropriate analytical methods (including experimentation where feasible, though not all channels support large-scale testing) • Translate complex analyses into clear recommendations for non-technical stakeholders that drive fundraising improvements • Surface high-leverage opportunities to improve conversion, retention, and revenue durability • Collaborate with data engineers and analytics peers to improve data quality, access, and trust • Partner with the Salesforce Lead to ensure CRM data structure and integrity support accurate reporting and scalable downstream modeling • Contribute to the long-term roadmap for fundraising data architecture, ensuring systems are designed for scalability and compounding insight generation over time • Contribute to improvements in GiveDirectly’s data capabilities such as adopting conversational analytics • Maintain high standards of analytical rigor, documentation, and reproducibility
Job Requirements
- 8+ years of experience in analytics, data science, or quantitative strategy roles, including a track record of driving marketing, growth, or fundraising performance through analytics
- Strong experience setting vision and priorities for data products from significant ambiguity
- Strong systems thinking and experience designing measurement systems that compound in value and reduce recurring friction
- Advanced SQL skills and demonstrated experience building production-grade data models in a data warehouse
- Strong Python proficiency
- Experience building forecasting models (e.g., revenue, LTV, retention)
- Experimentation and performance measurement experience (e.g., A/B testing, quasi-experimental methods, ROI evaluation)
- Ability to navigate ambiguity and independently shape how data informs organizational strategy.
Benefits
- A positive and supportive team with opportunities for advancement
- A demonstrated commitment to helping all staff develop and grow
- A competitive salary, including bonus
- A robust health benefits plan (exact details will vary by country)
- Flexible paid time off
- Allowances for desk set-up and learning and development
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