• Drive the SimpleTire.com financial plan by analyzing daily performance metrics (Sessions, CVR, AOV) and identifying actionable trends to inform cross-functional decision-making. • Serve as a key point of contact to facilitate information flow between Sales and Marketing, ensuring all channel leads have necessary assets. • Act as a brand enthusiast by traveling to automotive events to capture photo and video footage; assist in basic editing for social and multi-channel content strategy. • Optimize the rollout of sales campaigns by coordinating cross functionally to ensure site assets are ready for launch. • Execute A/B tests on landing pages and promos, gather data and analyze test outcomes and synthesize lessons learned to provide strategic recommendations for improving the marketing program. • Ensure accuracy of promotional execution, including auditing site badges, discount eligibility, and tracking link functionality. • Maintain dashboards, models, and 'post-mortem' documents to track the success of marketing initiative. • Identify actionable insights and implement solutions that drive revenue and conversion growth. • Work collaboratively with Merchandising and Pricing to ensure site listings and promotions align with inventory and business goals. • Provide data inputs and administrative support for monthly sales and demand forecasting processes.

• Maintain and update product SKUs, collections, landing pages, navigation, and internal linking within Shopify. • Manage product images, descriptions, and quality assurance checks across the catalog. • Support CRO by identifying friction points and improving the overall user experience. • Monitor site maintenance and review management tools such as Judge.me. • Optimize meta titles, descriptions, and alt text for products and collections. • Manage Booster SEO integration and implement recommendations. • Oversee blog optimization and internal linking strategies. • Support AEO and GEO initiatives. • Track key metrics via Shopify, GA4, Pinterest, and Klaviyo. • Analyze add-to-cart, checkout, purchase events, and product performance data. • Deliver weekly KPI dashboards and actionable insights to leadership. • Support Klaviyo campaign setup, segmentation, and subscriber growth initiatives. • Assist with email flows, lifecycle campaigns, and performance reporting. • Help optimize email campaigns based on analytics insights. • Create, schedule, and optimize pins; track performance against KPIs for Pinterest. • Schedule content, support creation, and monitor engagement for Instagram & TikTok. • Develop content pillars, research trends, and ideate campaigns aligned with brand identity. • Manage customer emails and inquiries, resolving shipping or product-related issues. • Monitor customer experience and keep FAQs updated and accurate. • Maintain SOPs and provide administrative ecommerce support as needed.

Ecommerce Manager Remote | Canada Job Description: - Location: Remote / Virtual - Job Type: Full-Time - Salary Range: $4,000–$6,000 USD/month HireHawk builds high-performing remote teams for U.S. and Canadian companies by connecting great people with meaningful work, no matter where they live. We’re hiring this role on behalf of a fast-growing direct-to-consumer haircare brand that takes site experience seriously and wants a dedicated owner for conversion and on-site performance. This is a hands-on Ecommerce Manager role focused on the site itself: UX, CRO, merchandising, and performance. You’ll run the storefront like a product owner, using data to find conversion leaks, prioritize improvements, and ship changes quickly using existing assets. This is not a marketing manager position, but you’ll partner closely with marketing and creative to align campaigns with a high-converting on-site experience. If you like ownership, testing, and practical execution that shows up in revenue, this role will feel rewarding. Responsibilities: - Own and continuously improve the end-to-end Shopify shopping experience (home, collection pages, PDPs, cart, checkout) - Increase conversion rate and revenue per visitor by identifying friction points and fixing them with clear, testable changes - Build and run a CRO roadmap (hypotheses, prioritization, experiment design, execution, and learnings) - Improve mobile shopping performance across key templates, with a focus on speed, clarity, and purchase flow - Own site merchandising: collections, navigation, promos, product sorting, and on-site storytelling that supports purchase decisions - Optimize product pages through better structure, content placement, imagery/copy coordination, and clear value communication - Launch new products/collections and execute on-site promotions in tight alignment with the marketing calendar - Track and report key ecommerce metrics (CVR, AOV, revenue, bounce rate, RPV) and share weekly performance updates to senior leadership - Partner cross-functionally with marketing, creative, and external agencies to ensure traffic lands on pages built to convert Requirements Must-Have: - Proven experience owning and improving an ecommerce storefront on Shopify - Strong background in conversion rate optimization, including building and executing experimentation roadmaps - Hands-on experience running end-to-end A/B tests on ecommerce flows such as landing pages, product detail pages, cart, and checkout - Expertise in site merchandising, including collections, navigation, promotions, product sorting, and storytelling - Experience launching new products and collections, and executing on-site promotions - Ability to optimize mobile ecommerce performance for speed, clarity, and purchase flow - Proficiency using Google Analytics or comparable web analytics platforms to track and analyze ecommerce performance - Fluent English (spoken and written) - Based in Canada with availability to overlap U.S. Eastern Time business hours Monday–Friday Nice-to-Have - Experience with DTC / consumer brands (especially beauty, personal care, or subscription-oriented products) - Familiarity with heatmaps/session recordings and testing tools (Hotjar, VWO, or similar) - Basic understanding of paid media and retention channels (enough to collaborate on traffic quality and landing experience) - Experience collaborating with multiple partners/agencies while keeping on-site execution tight and accountable Benefits - Access to a $200K+ perk marketplace with discounts on 150+ services. - Option to withdraw up to 50% of approved earnings before payday.

• Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals. • Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth. • Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels. • Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels. • Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core. • Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies. • Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks. • Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.