Role Description We’re seeking a HubSpot Marketing Specialist to execute day-to-day marketing activities within HubSpot. This role focuses on building campaigns, creating assets, optimizing performance, and supporting the marketing and sales teams through hands-on execution. This is ideal for someone who enjoys building, testing, and improving marketing workflows and assets. What You'll Do - Campaign & Asset Creation - Build email campaigns, workflows, and nurturing sequences in HubSpot. - Create and publish landing pages, forms, and CTAs. - Manage marketing lists, segmentation, and lead scoring (as directed). - Implement A/B tests for marketing activities like emails and landing pages. - Content Execution - Ensure all content is optimized for SEO using HubSpot tools. - CRM & Database Support - Maintain data hygiene, update contact records, and audit lists. - Ensure proper tagging and tracking of leads across campaigns. - Technical & Operational Support - Assist with connecting integrations, tracking codes, and web analytics. - Ensure all assets follow brand guidelines and email best practices. - Performance Monitoring & Reporting - Track campaign performance and prepare weekly/monthly reports. - Monitor KPIs such as email engagement, conversion rates, lead flow, and page performance. - Identify issues (e.g., broken workflows, low-performing emails) and make recommendations. Qualifications - 2+ years Hands-on HubSpot experience (Marketing Hub required). - HubSpot certifications (Email Marketing, Marketing Hub, or CRM). - Experience building and launching emails (sequences and marketing emails) within HubSpot. - Understanding of marketing automation basics: segmentation, workflows, A/B testing, forms, lead capture. - Strong attention to detail and ability to manage multiple projects. - Basic familiarity with analytics tools (HubSpot analytics, Google Analytics, etc.). Requirements - Basic HTML/CSS for email/landing page troubleshooting. - Experience supporting sales and marketing alignment (lead routing, lists, etc.). Who This Role Is Perfect For Someone Who Likes - Building within HubSpot daily. - Hands-on work with visible results. - A mix of technical + creative tasks. Company Description RevenueWell is an Equal Opportunity Employer of minorities, females, protected veterans, and individuals with disabilities. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. No search firm solicitations, please.

• Maintain ongoing communication with clients via email, phone, and virtual meetings. • Manage projects end to end, ensuring deliverables are completed accurately and on schedule. • Coordinate internal teams to execute campaigns effectively. • Monitor satisfaction levels and proactively resolve concerns. • Identify and de-escalate potential client issues before they impact retention. • Identify upsell and cross-sell opportunities based on campaign performance. • Analyze KPIs such as ROI, traffic growth, conversions, and budget usage. • Present strategic, data-backed recommendations to clients. • Support campaign planning, implementation, and tracking. • Align timelines, resources, and deliverables across teams. • Assist with campaign briefs, documentation, and creative coordination. • Provide milestone updates and flag potential risks early. • Oversee onboarding processes and set clear expectations from day one. • Manage Zoho Desk tickets to ensure timely support responses. • Maintain detailed documentation and communication records. • Track and analyze SEO, Google Ads, and Meta Ads performance. • Investigate performance gaps and recommend improvements. • Prepare performance reports with actionable insights. • Communicate campaign strategy clearly to both clients and internal stakeholders. • Serve as a coordination hub between departments. • Prepare meeting agendas, document action items, and follow up on next steps. • Support alignment between marketing initiatives and broader company goals. • Identify workflow inefficiencies and propose solutions. • Implement improvements that enhance productivity and campaign outcomes. • Coordinate with external vendors and partners. • Review contracts, track payments, and manage relationships. • Assist marketing leadership with special initiatives. • Adapt to shifting priorities in a high-growth environment.

• Lead ongoing market, customer, and competitive analysis within the Hospital & ASC anesthesia ecosystem to identify trends • Build a comprehensive segmentation framework • Define and continuously refine ICPs and priority segments • Develop a long-term category point of view • Produce market insights that shape product strategy • Design strategic demand generation programs • Build campaign architectures tied to market trends • Own funnel performance with a strategic lens • Build and manage comprehensive product launch and GTM plans • Develop differentiated, strategic positioning and messaging • Own the messaging architecture for new categories, product lines, and solution bundles • Partner with Product and Finance to build data-driven pricing and packaging strategies • Deliver strategic sales enablement materials • Lead cross-functional VOC programs • Serve as a key connector across Product, Customer Success, Sales, and Finance • Connect product capabilities to measurable ASC financial and clinical outcomes • Build strategic dashboards and insights reports • Evaluate campaign, messaging, and GTM effectiveness

• Liderar diretamente três Product Marketers, garantindo alinhamento estratégico, clareza de prioridades, profundidade técnica e coerência na disciplina de Product Marketing entre as soluções • Atuar de forma hands on no desenvolvimento, posicionamento e evolução das soluções transacionais da BU ID&F, assegurando integração contínua com as equipes de Produto, Pricing, Vendas e Marketing • Gerar inputs estratégicos para a evolução das soluções, identificando melhorias, oportunidades de expansão e novas ofertas a partir de análises de mercado, concorrência, tendências, métricas internas e feedback de clientes • Influenciar o roadmap em parceria com Product Managers, garantindo que iniciativas priorizadas estejam conectadas ao potencial de mercado, ao impacto econômico e às necessidades dos clientes • Contribuir para a definição de preços, modelos comerciais e empacotamento das soluções, cocriando com Pricing e Produto estruturas escaláveis, competitivas e alinhadas à proposta de valor • Empacotar soluções e estruturar ativos reutilizáveis, assegurando que playbooks de lançamento, materiais comerciais, mensagens-chave e narrativas estejam consolidados, atualizados e padronizados • Criar, evoluir e padronizar frameworks e processos de go‑to‑market, garantindo consistência, governança e eficiência na execução de lançamentos atuais e futuros • Definir e zelar pelas mensagens‑chave e pela proposta de valor das soluções, garantindo coerência em todos os pontos de contato: apresentações comerciais, conteúdos, campanhas, eventos e posicionamento público • Desenvolver e conduzir treinamentos estruturados para times comerciais, especialistas e áreas correlatas, fortalecendo a escalabilidade do conhecimento e reduzindo custo de aquisição • Colaborar com o time de Marketing na construção e execução de campanhas, iniciativas de awareness, materiais de conteúdo e ações de geração de demanda alinhadas ao posicionamento estratégico das soluções • Atuar como guardião do alinhamento entre visão técnica, narrativa de mercado e estratégia comercial, promovendo conexão fluida entre stakeholders internos e assegurando tomada de decisão embasada.