• Develop a deep understanding of our product(s), how they function, and how the solutions deliver value to customers and buying personas • Conduct market research to understand customer needs, market trends, and competitive landscape • Collaborate with business leaders and key stakeholders to successfully launch new products • Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with the target audience • Research, build, and launch customer-driven positioning and messaging for current and future products, features, and integrations • Initiate program briefs that support our lead gen, content, and social media efforts with value propositions and messaging that resonates with our target audience(s) • Own the creation of new marketing materials from start to finish (strategize, create, publish, and measure) including: • Interviewing customers and writing case studies • Building sales enablement materials to supercharge the sales teams • Hosting and presenting product webinars • Creating videos that educate leads about our product and company • Maintaining and updating the product sections on the UVeye website • Develop and execute go-to-market plans, including messaging, positioning, and launch strategies for our products and integrations • Plan and execute product launches, including coordinating with internal teams and external partners • Customer and market research to strengthen our personas, product hypotheses, and sales motions • Key metrics and performance indicators to measure the effectiveness of product marketing initiatives and optimize campaigns for maximum impact

Role Description We are seeking a Senior Product Marketing Manager to join our growing marketing team at Boomi. In this role, you will own the positioning, messaging, and go-to-market strategy for our OEM customer and partner ecosystem, while collaborating cross-functionally to drive product launches, sales enablement, and competitive differentiation. If you are a seasoned product marketer with a background in enterprise software and a passion for turning complex technology into compelling stories, we'd love to hear from you. - Develop compelling, differentiated positioning and messaging that clearly communicates the value of the Boomi Enterprise Platform to Boomi’s OEM customer and partner ecosystem. - Develop creative and innovative ways to significantly improve product marketing effectiveness through development of agentic AI companion processes. - Produce high-quality customer-facing assets, including presentations, datasheets, case studies, videos, and demos, to effectively communicate the value of our solutions to potential buyers. - Collaborate with product management to drive OEM product launches and support sales enablement. - Conduct competitive analysis to identify opportunities for growth and differentiation. - Act as the voice of the buyer to help influence roadmap decisions. - Present at customer-facing physical events and webinars as a subject matter expert. Qualifications - Bachelor's degree in marketing, communications, or other related programs. - 6+ years of product or solution marketing experience in enterprise software, with a strong preference for candidates who have worked for an iPaaS vendor or have OEM product marketing experience. - Strong technical aptitude and excellent communication skills, with the ability to articulate complex technical details in a clear, concise manner. - Proven analytical skills with experience in market research, competitive analysis, and marketing performance metrics. - Ability to work collaboratively across teams, including product management, business development, sales, and customer success. - Strong preference for Vancouver BC. Will consider remote if have deep experience in related iPaaS/Agentic OEM/Embedded product marketing. Requirements - Strong technical aptitude and excellent communication skills. - Proven analytical skills with experience in market research, competitive analysis, and marketing performance metrics. - Ability to work collaboratively across teams. Benefits - The salary range for this role is $117,000–$146,500 CAD annually + applicable bonus. - Final compensation will be determined based on experience, skills, and geographic location. Company Description Boomi is committed to fair and equitable compensation practices. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities. Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries.

• Own rep onboarding and ramp infrastructure • Execute A/B testing across vendors • Own GTM enablement technology roadmap • Develop AI-assisted templates and playbooks • Embed with the sales team to map the buyer journey • Build rep scorecards and dashboards

• Own and evolve our narrative for public sector • Build the narratives, playbooks, and resources that enable our public sector and regulated teams to be successful • Serve as the primary product marketing contact for compliance initiatives including FedRAMP • Partner with the platform team to deliver product launches and releases to regulated audiences • Create the assets, including pitch decks, white papers, blogs, compliance briefs, and tech specs, that build Tines' credibility and presence in regulated markets • Run technical trainings and equip colleagues across commercial and technical roles with everything they need to sell and win in regulated industries • Provide technically grounded insights on our differentiation to support commercial and engineering colleagues serving highly regulated customers