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Account-Based Marketing Manager
Location
United States
Posted
10 days ago
Salary
0
Seniority
Lead
Job Description
Account-Based Marketing Manager
Auditdata
Role Description We are seeking a Marketing Manager based in the US (East Coast preferred) to lead marketing efforts in the US and Canada. You will drive brand awareness, demand generation, and pipeline for our Practice Management Software among private hearing care practices and enterprise hearing retailers. Reporting to the Marketing team in Copenhagen, you will work closely with a growing North American sales and business development team. This is a hands-on, versatile role in a scrappy environment. While Account-Based Marketing (ABM) is central, you will be a true jack-of-all-trades: - Crafting personalized ABM campaigns - Writing compelling copy - Proofreading assets - Developing messaging - Supporting day-to-day marketing execution Occasional travel to Copenhagen HQ and North American industry events is expected. What you’ll own - ABM Strategy & Execution: - Build and continuously refine the target account list with Sales leadership, segmenting into 1:1, 1:few, and broader tiers. - Design and run personalized 1:1 and 1:few ABM plays. - Orchestrate cross-functional alignment with Sales teams. - Implement a robust measurement framework to track and prove ABM effectiveness. - Establish Market Presence: - Position Auditdata Manage as the go-to PMS solution. - Create messaging and account-specific narratives. - Full-Spectrum Marketing: - Execute across the marketing mix - content creation, copywriting, campaign development, etc. - Own projects end-to-end. - Field Marketing & Events: - Lead high-value moments such as executive roundtables and key industry events. - Tech Stack & Optimization: - Select, implement, and optimize our ABM tech stack. - Analyze performance and iterate quickly. - Collaboration: - Work hand-in-hand with the Copenhagen marketing team. Qualifications - 6+ years of B2B marketing experience. - At least 3 years hands-on running 1:1 and 1:few Account-Based Marketing programs. - Proven track record of measurable pipeline and revenue impact. - Strong ability to collaborate with Sales and global teams. - Excellent stakeholder communication in English. - Strong command of ABM tech stack. - Familiarity with CRM and Marketing Automation Software. - Deep knowledge of the hearing care/audiology sector or adjacent MedTech industries. Requirements - Bias for execution in fast-paced, resource-constrained environments. - Proactive, data-oriented, and able to deliver impact with limited resources. - Prior experience marketing to hearing aid dispensers, private practices, audiology clinics, or enterprise hearing retailers. - Familiarity with HubSpot. Benefits - Play a pivotal role in expanding a proven European success story into the North American market. - Work on a mission-critical product that helps hearing care professionals. - Join a collaborative, international team with a scale-up culture. - A global team that spans multiple countries.
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