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Director, Integrated Marketing – Advanced Hydration
Location
New Jersey + 1 moreAll locations: New Jersey | Pennsylvania
Posted
47 days ago
Salary
$167.5K - $185K / year
Seniority
Lead
Job Description
Director, Integrated Marketing – Advanced Hydration
The Coca-Cola Company
• Own and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio (BODYARMOR, POWERADE, vitaminwater, smartwater) across multiple bottlers. • Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution. • Lead bottler-facing marketing communication—aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards. • Serve as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation. • Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs. • Partner cross-functionally with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership to deliver integrated plans across all consumer touchpoints. • Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation. • Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership. • Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.
Job Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage strongly preferred).
- Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels.
- Strong experience working with bottlers, distributors, or franchise partners, influencing execution without direct authority.
- Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps.
- Excellent communication, collaboration, and stakeholder influence skills.
- Highly organized self-starter with the ability to manage multiple priorities and move quickly from strategy to execution.
- Strong analytical skills with proficiency in Excel and PowerPoint.
- Willingness to travel up to ~50% to support bottler engagement and in-market execution.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
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